In this assignment you will describe your fictitious company and
provided its background. Then, you...

Question

In this assignment you will describe your fictitious company and 
provided its background. Then, you are ready to start building the 
marketing plan with a focus on segmenting and positioning your product 
and service. Write a four -six (4-6) page paper in which you: A. Write about your company. 1. Write a detailed company background. Address the following items at a minimum for full credit: 2. Create a strategic mission statement. 3. Determine and decide upon at least one (1) foreign market for 
the product and service. Provide your rationale for this market. B. Write about your marketing plan. 4. Discuss the potential audiences for a marketing plan and the needs of those potential audiences. 5. Identify the marketing segment for the product and provide a rationale for this segment. 6. Discuss the target market and provide a rationale for this target market. 7. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.8. Create the market position for your product and service. Explain your rationale.9. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.Your assignment must follow these formatting requirements:Be
 typed, double spaced, using Times New Roman font (size 12), with 
one-inch margins on all sides; citations and references must follow APA 
or school-specific format. Check with your professor for any additional 
instructions.Include a cover page containing the title of the 
assignment, the student’s name, the professor’s name, the course title, 
and the date. The cover page and the reference page are not included in 
the required assignment page length. The specific course learning outcomes associated with this assignment are:Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.Evaluate and target customer segments and positioning products within these segments.Evaluate and target customer segments and positioning products within these segments.Use technology and information resources to research issues in marketing management.Write clearly and concisely about marketing management using proper writing mechanics.Points: 200  Assignment 1: Company Information, Market Segmentation, and Product Positioning    Criteria   Unacceptable  Below 70% F   Fair  70-79% C   Proficient  80-89% B   Exemplary  90-100% A   1. Write a detailed company background. Weight: 10%  Did not submit or incompletely wrote a detailed company background.  Partially wrote a detailed company background.  Satisfactorily wrote a detailed company background.  Thoroughly wrote a detailed company background.   2. Create a strategic mission statement.Weight: 15%  Did not submit or incompletely created a strategic mission statement.  Partially created a strategic mission statement.  Satisfactorily created a strategic mission statement.  Thoroughly created a strategic mission statement.   3.
 Determine and decide upon at least one (1) foreign market for the 
product and service. Provide your rationale for this market. Weight: 10%  Did
 not submit or incompletely determined and decided upon at least one (1)
 foreign market for the product and service; did not submit or 
incompletely provided your rationale for this market.  Partially
 determined and decided upon at least one (1) foreign market for the 
product and service. Partially provided your rationale for this market.  Satisfactorily
 determined and decided upon at least one (1) foreign market for the 
product and service. Satisfactorily provided your rationale for this 
market.  Thoroughly
 determined and decided upon at least one (1) foreign market for the 
product and service. Thoroughly provided your rationale for this market.   4. Discuss the potential audiences for a marketing plan and the needs of those potential audiences. Weight: 10%  Did
 not submit or incompletely discussed the potential audiences for a 
marketing plan and the needs of those potential audiences.  Partially discussed the potential audiences for a marketing plan and the needs of those potential audiences.  Satisfactorily discussed the potential audiences for a marketing plan and the needs of those potential audiences.  Thoroughly discussed the potential audiences for a marketing plan and the needs of those potential audiences.   5. Identify the marketing segment for the product and provide a rationale for this segment.Weight: 10%  Did
 not submit or incompletely identified the marketing segment for the 
product; did not submit or incompletely provided a rationale for this 
segment.  Partially identified the marketing segment for the product and partially provided a rationale for this segment.  Satisfactorilyidentified the marketing segment for the product and satisfactorily provided a rationale for this segment.  Thoroughlyidentified the marketing segment for the product and thoroughly provided a rationale for this segment.   6. Discuss the target market and provide a rationale for this target market. Weight: 10%  Did not submit or incompletelydiscussed the target market; did not submit or incompletely provided a rationale for this target market.  Partiallydiscussed the target market and partially provided a rationale for this target market.  Satisfactorily discussed the target market and satisfactorily provided a rationale for this target market.  Thoroughly discussed the target market and thoroughly provided a rationale for this target market.   7. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company. Weight: 10%  Did not submit or incompletely perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.  Partially performed a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.  Satisfactorily performed a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.  Thoroughly performed a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.   8. Describe the market position for your product and service.Explain your rationale. Weight: 10%  Did
 not submit or incompletely described the market position for your 
product and service; did not submit or incompletely explained your 
rationale.  Partially described the market position for your product and service; partially explained your rationale.  Satisfactorily described the market position for your product and service; satisfactorily explained your rationale.  Thoroughly described the market position for your product and service; thoroughly explained your rationale.   9. 2 referencesWeight: 5%  No references provided  Does not meet the required number of references; some or all references poor quality choices.  Meets number of required references; all references high quality choices.  Exceeds number of required references; all references high quality choices.   10. Clarity, writing mechanics, and formatting requirements Weight: 10%  More than 6 errors present  5-6 errors present  3-4 errors present  0-2 errors present

David · Accepted Answer

Company Description 
RX, is a biopharmaceutical corporation with space of emphasis as study and growth, 
manufacturing and promoting of prescription and OTC drugs across the world. RX, the 
Corporation was initially started up as an innovative endeavor that concentrated on cognitive 
and biochemical investigation and gradually assembled impetus over the years.  
The aim of this report is to deliver information to marketing head, sales head and corporate 
strategy heads about the potential, scope, strengths and opportunities for this product.  After 
reading this report, it will be possible for these business leaders to actually understand how it 
will be launched and how it will impact the company’s performance in the long run. It is 
firmly believed that, the proposed product will be a success and give new direction for market 
penetration.  
VISION STATEMENT: RX will attempt to improve and preserve the place of world’s most 
respected and research-based pharmaceutical corporation. The business pursues to establish 
its core worth as customer-focus and will link thoroughly with consumers, dealers, doctors 
and stockholders to manifest this.  
MISSION STATEMENT: To transform medicinal science with most groundbreaking drugs 
and to build a community of healthy persons.  
RX, is devoted to the manhood for resolving the most feared and multifaceted health 
difficulties and to assume research and development effort for giving medications based on 
pioneering methods and innocuous elements. RX aspires to accomplish this goal by 
functioning and joining forces with each and every participant of the society like patients, 
physicians, suppliers and our stakeholders. RX also wish to closely analyze and learn from 
our competitor’s success by critically examining its weaknesses.  
Customer Analysis 
Procrastination distresses nearly every American at certain point in time. Several of whom try 
to get inspired by taking drugs which increase brain biochemical dopamine or serotonin 
though these drugs do not certainly fulfill the prerequisite need. Medical field has been trying 
to find custom made resolutions for personalities who are not miserable or pathologically 
unhealthy but just feel little lethargic while doing task and defer them to do at latter time. 
This illness is not everlasting or scientifically serious but is connected to level of inspiration.

In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your...

Solution

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment

Points: 200	Assignment 1: Company Information, Market Segmentation, and Product Positioning
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Write a detailed company background. Weight: 10%	Did not submit or incompletely wrote a detailed company background.	Partially wrote a detailed company background.	Satisfactorily wrote a detailed company background.	Thoroughly wrote a detailed company background.
2. Create a strategic mission statement. Weight: 15%	Did not submit or incompletely created a strategic mission statement.	Partially created a strategic mission statement.	Satisfactorily created a strategic mission statement.	Thoroughly created a strategic mission statement.
3. Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market. Weight: 10%	Did not submit or incompletely determined and decided upon at least one (1) foreign market for the product and service; did not submit or incompletely provided your rationale for this market.	Partially determined and decided upon at least one (1) foreign market for the product and service. Partially provided your rationale for this market.	Satisfactorily determined and decided upon at least one (1) foreign market for the product and service. Satisfactorily provided your rationale for this market.	Thoroughly determined and decided upon at least one (1) foreign market for the product and service. Thoroughly provided your rationale for this market.
4. Discuss the potential audiences for a marketing plan and the needs of those potential audiences. Weight: 10%	Did not submit or incompletely discussed the potential audiences for a marketing plan and the needs of those potential audiences.	Partially discussed the potential audiences for a marketing plan and the needs of those potential audiences.	Satisfactorily discussed the potential audiences for a marketing plan and the needs of those potential audiences.	Thoroughly discussed the potential audiences for a marketing plan and the needs of those potential audiences.
5. Identify the marketing segment for the product and provide a rationale for this segment. Weight: 10%	Did not submit or incompletely identified the marketing segment for the product; did not submit or incompletely provided a rationale for this segment.	Partially identified the marketing segment for the product and partially provided a rationale for this segment.	Satisfactorilyidentified the marketing segment for the product and satisfactorily provided a rationale for this segment.	Thoroughlyidentified the marketing segment for the product and thoroughly provided a rationale for this segment.
6. Discuss the target market and provide a rationale for this target market. Weight: 10%	Did not submit or incompletelydiscussed the target market; did not submit or incompletely provided a rationale for this target market.	Partiallydiscussed the target market and partially provided a rationale for this target market.	Satisfactorily discussed the target market and satisfactorily provided a rationale for this target market.	Thoroughly discussed the target market and thoroughly provided a rationale for this target market.
7. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company. Weight: 10%	Did not submit or incompletely perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.	Partially performed a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.	Satisfactorily performed a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.	Thoroughly performed a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.
8. Describe the market position for your product and service.Explain your rationale. Weight: 10%	Did not submit or incompletely described the market position for your product and service; did not submit or incompletely explained your rationale.	Partially described the market position for your product and service; partially explained your rationale.	Satisfactorily described the market position for your product and service; satisfactorily explained your rationale.	Thoroughly described the market position for your product and service; thoroughly explained your rationale.
9. 2 references Weight: 5%	No references provided	Does not meet the required number of references; some or all references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
10. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present