Imagine that you are a marketing manager for a mid-sized amusement park. You have attended an...

Question

Imagine that you are a marketing manager for a mid-sized amusement park. You have attended an industry-wide meeting where a colleague gave a talk about new pricing
strategies for amusement parks. You were very motivated by the seminar. Upon your return to work, write a memo to your boss outlining the pros and cons ofthe new pricing strategy. End your memo with a recommendation either for or against à la carte pricing of attractions (pricing each attraction separately rather than charging a single high entrance fee).

Robert · Accepted Answer

Memorandum
TO: The boss, amusement park. 
FROM: Marketing manager 
DATE: 
SUBJECT: Pros and cons of the new pricing strategy. 
 The purpose for writing this memo is to outline about the pros and cons of new pricing 
strategies that can be used in our amusement park for its success. How can these strategies 
benefit the mid-sized amusement park in a positive way? 
 I was very motivated by hearing the discussion about the new pricing strategies by a 
colleague in industry wide meeting that I attended. Currently the pricing strategy used is 
charging a single high entrance fee. This stops the people from lower middle class people to 
come to the amusement park as it goes out of their budget. Only higher class people visit the 
park thus our customers are restricted to this specific group. Instead if we use the new pricing 
strategy that charges separately for different attractions it would help us to attract more people 
including lower middle class thus increasing number of customers. One difficulty or problem 
would be management will have to appoint some more people as ticket booths will have to be 
made for each attraction. If the attractions are charged separately then pricing can be done 
accordingly. Attractions with high rating can be charged high and attractions with low ratings 
can be charged low. Doing this customers from different groups will be attracted as they can 
afford it.

Imagine that you are a marketing manager for a mid-sized amusement park. You have attended an industry-wide meeting where a colleague gave a talk about new pricing strategies for amusement parks. You...

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