BUSN20017 Effective Business
Communication
Term One 2018
Assessment Three: Individual
Assessment SELF-REFLECTION
ESSAY
CRICOS Provider Code: 02219C |
School of Business and Law CQUniversity
Australia ǀ
BUSN20017Ç€ Assessment 3: Self-Reflection
Essay | Term 1, 2018 | Page 1 |
General Description:
This assessment accounts for 40% of your final grade. The assessment is due in Week 12 on Monday,
May 28th at 5.00 PM AEST
The essay must be 3500 words in length
Two points will be deducted for those essays that are over or under by 200 words.
There is a late deduction of 2 points per day after the due date.
The essay must conform to the APA style guide. There is a minimum of 25 references
This assessment will be returned to you with feedback when the final marks for the unit are
eleased.
As this is an essay you must not use headings.
You must use the diagnostics handed out in the tutorials. You will not receive credit for the use of
any diagnostic not distributed during the tutorials this term. You will only be able to access the
diagnostics handed out in the tutorials—this means that you must attend the tutorials.
Task Description:
The purpose of this assessment is to provide students with the opportunity to engage in reflective
practice, using a range of diagnostic tools and feedback, to identify two key areas of personal
capability that can be addressed (improved) to increase their communication effectiveness. This
assessment is aimed to assess your ability to demonstrate advanced knowledge in written
communication and your skill to autonomously reflect about good practices in workplace
communication. Through the process of self-reflection, you will be able to improve your
communication competencies through your knowledge of and ability to perform contextually
appropriate communicative behaviours.
This assignment has three specific components.
1. Diagnosis and Reflection. 1500 words
a) Using 5 diagnostic tools related to communication, you are to analyse your own communication
style across various areas such as ve
al communication, active listening, non- ve
al, and
assertiveness perception. You will be given the individual diagnostics during the tutorials. Your
tuto
lecturer will check and sign-off that you have completed each individual diagnostic during the
tutorials. This means that if you fail to attend some or any of tutorial you will not be able to receive
and complete the diagnostics. The signed diagnostics must be submitted as a separate PDF file.
) You are to present the findings of the tools. The scores for each diagnostic must be included in
your essay. In doing so you will show your understanding of the results as they apply to your
personal situation.
c) Based upon your analysis of the findings you are to identify two key communication issues that
you have identified as requiring development.
d) Reflect on two recent professional interactions that you have had within the past 12 months.
Analyse these interactions from the perspective of the two key communication issues that are
BUSN20017 Effective Business
Communication
Term One 2018
Assessment Three: Individual
Assessment SELF-REFLECTION
ESSAY
CRICOS Provider Code: 02219C |
School of Business and Law CQUniversity
Australia ǀ
BUSN20017Ç€ Assessment 3: Self-Reflection
Essay | Term 1, 2018 | Page 2 |
identified as requiring development. To what extent are these evident and support the need for
personal communication development?
2. Literature review 1000 words
You are to identify and explain the two issues from your diagnosis and reflection. You are to define
the concepts, outline key models and or behaviours that need to be developed to demonstrate
effective practice. This literature review needs to outline both the conceptual (theoretical) and
ehavioural (interpersonal) skills that you need to acquire to demonstrate competence in your
chosen area of communication.
3. Action Plan 500 words:
As a conclusion, you are to develop an action plan of key events and activities that you can
undertake over the next 6 months to acquire the knowledge, skills, and behaviours identified as
equiring development in component one. This can include the following:
a) Undertaking specific short courses, to develop skills based on actual courses that are available.
) Undertaking advanced post-graduate communication courses at CQU or other institutions.
c) A reading plan to acquire conceptual knowledge, which may include specific communication texts
and self-help books which must be specified.
d) Maintaining of personal journals reflecting on communication interactions.
e) This section must include actionable items with timelines (such as a Gantt chart) and an
indication of how you will measure their successful completion.
BUSN20017 Effective Communication Self-
Business Communication Diagnostic Tools, Term 1,
2018
Student Name: VIRALKUMAR BHIKHABHAI PATEL
Lecture
Tutor: GURCHARAN SINGH
Self-Perceived Communication Competence Scale (SPCC)
Directions: Below are twelve situations in which you might need to communicate.
Peoples’ abilities to communicate effectively vary a lot, and sometimes the same person is
more competent to communicate in one situation than in another. Please indicate how
competent you believe you are to communicate in each of the situations described below.
Indicate in the space provided at the left of each item your estimate of your competence.
Presume 0 = completely incompetent and 100 = competent.
XXXXXXXXXXPresent a talk to a group of strangers.
XXXXXXXXXXTalk with an acquaintance.
XXXXXXXXXXTalk in a large meeting of friends.
XXXXXXXXXXTalk in a small group of strangers.
XXXXXXXXXXTalk with a friend.
XXXXXXXXXXTalk in a large meeting of acquaintances.
XXXXXXXXXXTalk with a stranger.
XXXXXXXXXXPresent a talk to a group of friends.
XXXXXXXXXXTalk in a small group of acquaintances.
XXXXXXXXXXTalk in a large meeting of strangers.
XXXXXXXXXXTalk in a small group of friends.
CRICOS Provider Code: 02219C
School of Business and Law CQUniversity Australia ǀ
BUSN20017Ç€ Self-Diagnostic Tools | 1
XXXXXXXXXXPresent a talk to a group of acquaintances.
Scoring: To compute the sub-scores, add the percentages for the items indicated and divide
the total by the number indicated below.
Public
XXXXXXXXXX; divide by 3. = 100
Meeting
XXXXXXXXXX; divide by 3. = 100
Group
XXXXXXXXXX; divide by 3. = 100
Dyad
XXXXXXXXXX; divide by 3. = 100
Stranger
XXXXXXXXXX; divide by 4. = 100
Acquaintance
XXXXXXXXXX; divide by 4. = 100
Friend
XXXXXXXXXX; divide by 4. = 100
To compute the total SPCC score, add
the sub scores for Stranger,
Acquaintance, and Friend. Then, divide
that total by 3.
Public > 86 High SPCC < 51 Low SPCC
Meeting > 85 High SPCC < 51 Low SPCC
Group > 90 High SPCC < 61 Low SPCC
Dyad > 93 High SPCC < 68 Low SPCC
Stranger > 79 High SPCC < 31 Low SPCC
Acquaintance > 92 High SPCC < 62 Low SPCC
Friend > 99 High SPCC < 76 Low SPCC
Total > 87 High SPCC < 59 Low SPCC
Higher SPCC scores indicate higher self-
perceived communication competence with
asic communication contexts (public,
meeting, group, dyad) and receivers
(strangers, acquaintance, friend).
Source:
McCroskey, J. C., & McCroskey,
L. L XXXXXXXXXXSelf-report as
an approach to measuring
communication
competence.
Communication Research
Reports, 5, 108-11.
http:
www.jamescmccroskey.com/me
asures/communication_competence.ht
m3.
CRICOS Provider Code: 02219C
School of Business and Law CQUniversity
Australia ǀ
Nonve
al Immediacy Scale Self Report (NIS-S)
Nonve
al immediacy are behaviours or cues that signal positive feelings towards another
person. This is the most up-to-date measure of nonve
al immediacy as a self-report. Alpha
eliability estimates around .90 should be expected. This measure has more face validity
than previous instruments because it has more and more diverse items. Its predictive
validity also is excellent. When using this instrument it is important to recognize that the
difference in these self- reports between females and males is statistically significant and
socially significant (that is, substantial variance in the scores on this instrument can be
attributed to biological sex). Whether these differences are "real" (that is, females may
actually be more nonve
ally immediate than males) or a function of social desirability
(that is, females think they should be more immediate than males think they should be) or
a function of actual behaviour has not yet been determined (as of September, 2003).
Directions: The following statements describe the ways some people behave while talking
with or to others. Please indicate in the space at the left of each item the degree to which
you believe the statement applies TO YOU. Please use the following 5-point scale: 1 =
Never; 2 = Rarely; 3 = Occasionally; 4 = Often; 5 = Very Often
___4__ 1. I use my hands and arms to gesture while talking to people.
___3__ 2. I touch others on the shoulder or arm while talking to them.
___2__ 3. I use a monotone or dull voice while talking to people.
___2__ 4. I look over or away from others while talking to them.
___1__ 5. I move away from others when they touch me while we are talking.
___4__ 6. I have a