I need help with the attached file last 3 questions.

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Robert · Accepted Answer

Answer 1 
Beacon was created by Facebook to let its user’s share the purchases they made online with 
their friends and in the process help the advertisers to build brand equity and increase top of 
the mind recall in the consumer’s mind. This was done to adhere to the core philosophy of 
Facebook to make a vast network of individuals who share everything they do and hence 
influence each other’s buying decisions with their own purchases. The basic human tendency 
which advertisers could utilize in this scenario was that young people get swayed away when 
they see their peers buying certain item and want to give it a try and buy it most of the times. 
Thus, this product benefitted the advertisers and Facebook in attracting more and more 
brands for promotion on the Facebook.

I need help with the attached file last 3 questions.

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