BUSN20017: EFFECTIVE BUSINESS COMMUNICATION
Assessment Two: Group written report and oral presentation assessment
CRICOS Provider Code: 02219C BUSN20017 ǀ Assessment 2 ǀ Page | 1 ǀ
School of Business and Law CQUniversity Australia ǀ
Task Description
Assessment Type: Group written report and oral presentation assessment.
Weighting: This assessment accounts for 40% of your final grade. You will receive the
same score as your group members for the written report. The report is
worth 30 points in total. · The presentation is marked based on your
individual contribution. The presentation is based on 10 points in total.
Due date: The assessment is due in Week 9 on Friday, September 14th, at 11:55 PM
AEST At the time of submission, you will submit your report and your
PowerPoint slides and speaking outline. There is a late deduction of 1.5 for
each day after the date of submission of the written report and 0.5 point
deduction per day after the due date for the PowerPoint slides and speaking
outline.
Length: The reports must be 3500 words in length. Two points will be deducted for
those reports that are over or under by 200 words.
Cover sheet: The assessment must include a cover page that contains the
group’s individual names, student numbers, resident campus, assessment
title, and lecturer and/or tutor.
Style: The assessment must be double-spaced, 11 Point, Times New Roman.
References: There is a minimum of 20 references. You must use the APA reference style.
Other: The second assessment requires that you work in a group. You will be
working with two other people from your tutorial, and I will sign you up to a
group. This means that you probably will not be working with people that
you know. You will need to introduce yourself to members of your group.
You may wish to do so through the introduction forum. The groups will be
posted in week three. During the fourth tutorial, the group will work on and
submit a group charter on Moodle. This charter specifies who will do what
and what will happen if a member of the group is not equitably contributing
to the overall group output. You must submit the charter one week after
your scheduled week four tutorial.
Task description: In this assessment, you will both write a report based on the following case
study and then present an oral presentation either during the lecture or
tutorial. You will be assigned into a group of three by the lecture
tutor.
Each member of your group will focus upon and write on one of the issues.
Do not simply cut and paste each persons’ contribution. The group needs to
make sure that all of the parts fit cohesively together and read as one
document. The presentation must be 15 minutes in length (each speaker
speaks for 5 minutes). All group members must present during the
presentation. You will present the information that you developed and
wrote in the report. The flex students will present using Zoom.
Case study: BeautyPro i1s an Australian multinational company that makes and
distributes organic cosmetics both within Australia and overseas. The head
office is based in Brisbane, Australia. You have recently been appointed as
1 BeautyPro is a fictitious organisation
BUSN20017: EFFECTIVE BUSINESS COMMUNICATION
Assessment Two: Group written report and oral presentation assessment
CRICOS Provider Code: 02219C BUSN20017 ǀ Assessment 2 ǀ Page | 2 ǀ
School of Business and Law CQUniversity Australia ǀ
the country manager for China. Upon your a
ival in China, you have noticed
that the organisation is facing several intercultural communication
challenges.
The Problems: The three intercultural challenges are based upon:
1. Different cultural values and etiquette
2. Direct versus indirect styles of communication
3. Different cultural norms of decision making
In conjunction with two other China-based Australian managers, you
conduct academic research in order to understand these problems and
come up with logical and practical recommendations. You and your team
are tasked with writing a report to the CEO and executive group which
discusses these problems and provides recommendations to solve these
problems. You write the report using the following format.
Outline of the report:
1. Table of contents
2. Introduction
a. Significance of effective intercultural communication
. Identify the purpose of the report
c. Preview the structure of the report
3. Analysis of the cu
ent situation (literature review of the three
presenting issues)
a. Intercultural challenge one
. Intercultural challenge two
c. Intercultural challenge three
4. Conclusion—no new information should be presented here—just
summarize what you have already discussed.
5. Recommendations—The recommendations should answer what should
e done, who should do it, and how will the success or failure of the
ecommendations be measured?
a. Recommendation one
. Recommendation two
c. Recommendation three
6. References—Minimum of 25 (APA format)
Outline of the presentation:
1. Introduction (First speaker)
i. Attention-getting statement
ii. Exigency of the topic
iii. Preview of the structure
iv. Thesis
v. Transition to the next section
2. Analysis:
i. Intercultural challenge one (First speaker)
BUSN20017: EFFECTIVE BUSINESS COMMUNICATION
Assessment Two: Group written report and oral presentation assessment
CRICOS Provider Code: 02219C BUSN20017 ǀ Assessment 2 ǀ Page | 3 ǀ
School of Business and Law CQUniversity Australia ǀ
i. Main point one
1. Evidence/example/explanation
ii. Main point two
1. Evidence/example/explanation
iii. Main point three
1. Evidence/example/explanation
2. Transition to challenge two
ii. Intercultural challenge two (Second speaker)
i. Main point one
1. Evidence/example/explanation
ii. Main point two
1. Evidence/example/explanation
iii. Main point three
iii. Transition to the challenge three
iv. Intercultural challenge three (Third speaker)
i. Main point one
1. Evidence/example/explanation
ii. Main point two
1. Evidence/example/explanation
iii. Main point three
v. Transition to the conclusion
3. Conclusion (Third speaker)
i. Recap main points
ii. Recap thesis
iii. Transition to the recommendations
4. Recommendations
i. Issue one (First speaker)
i. What should be done,
ii. Who should do it, and
iii. How will the success or failure of the recommendations
e measured?
ii. Issue two (Second speaker)
i. What should be done,
ii. Who should do it, and
iii. How will the success or failure of the recommendations
e measured?
iii. Issue three (Third speaker)
i. What should be done,
ii. Who should do it, and
iii. How will the success or failure of the recommendations
e measured?
5. Ask the audience if they have any questions that you can
answer (Second speaker)