how does panera's approach to clean eating provide the company with a competive advantage? 2) what...

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how does panera's approach to clean eating provide the company with a competive advantage? 2) what kind of impact does this commitment to preaervative-free food have on companys organizational? 3) Does clean food put additional pressure on Paneras and its vendor? explain your reasoning.

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ECONOMICS
Table of Contents
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Q2.	4
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Q1.
With almost 2,000 locations, Panera Bread Company is an American bakery-café fast casual food brand. In the Greater St. Louis region, the firm is known as Saint Louis Bread Company and it has more than 100 stores. Speciality beverages, soups, sandwiches, salads and Pasta, are among the items on the menu. Panera Bread has become a success story thanks to its use of technology and focus on "clean" food (Stowell and Katz, 2019). 
Panera avoided both fast-food behemoths such as KFC and McDonald's, as well as fast-casual franchises such as Applebee's and Olive Garden. With a dash of aspiration thrown in, it combines the speed of the former with the more complex cuisine of the later. Panera gained popularity by serving upmarket, unique lunch items such as caramelized kale Panini and roast turkey instead of fries and hamburgers, vegetarian summer corn soup and frozen agave lemonade. 
According to Ajay Shaich, co-founder and CEO of Panera Bread, the firm has "continued to develop the consumers' experience." He cites Panera's "2.0 strategy," which includes enhanced technologies for client payment and ordering as well as a promise to "100% clean" food. He claims that internet sales now account for 24 percent of Panera's sales, up from 10% a year earlier (Lee and Madanoglu, 2005). 
"There's just one thing that counts in this industry and that's competitive advantage," says Panera Bread CEO Barry Shaich. Panera developed a list of 150 items it will no longer use in its supermarket products and bakery-cafés two years ago. After reformulating 122 and examining over 450 components, it certified its menu "100% clean" in January. Animal welfare rules have also been implemented by the business.
Panera Bread has refrained from making some of the same pitfalls as its competitors. In 2015, Chipotle was hit by an E. coli epidemic that affected 55 individuals in 11 states. In 2009, as part of a huge reform campaign, Domino's Pizza apologized for the taste of its pizza. Panera set a new standard for fast food. It announced its proposal to place signage at the dispensers with information about the added sugar and calories in beverages. Many of Panera's competitors have failed to grasp the combination of good leadership and ambience.

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