QUIZ 4 ECON 550 MBA page 1 of 3
Chapters 7 + 8 30 questions
Chapter 7
1. Is it legal in the United States for companies and businesses of similar product to get together and as a group determine pricing for all (refe
ed to as price fixing)?
Yes, it is Legal or No, it is Not Legal and Against the Law
2. If there is No differentiation between goods and products (all products are exactly the same) for consumers, is it easy for companies
usinesses to get higher pricing than others and why?
3. What is ‘the Shut Down Point’? (keep your answer short & simple, this is easy; do not copy/paste answer)
4. In the textbook, it describes ‘the perfect market’ which actually it does not exist. With this theoretical ‘Perfect Market’ who would this benefit; consumers or businesses/companies and why?
5. In this theoretical ‘Perfect Market’, how is this maybe Not good and Not beneficial for advancements, creativity, production improvements and other development efforts?
6. In this theoretical ‘Perfect Market’, how does this respect and meet the desires and needs of all consumers or does it?
7. With the PCM Price Cost Margin concept, what is the M for Margin; what is Margin? (keep this simple & you can actually answer with 1 word; Hint: starts with P)
8. In the textbook, the case about the trucking market, what happened when there was too much competition and too many trucking firms?
9. In the textbook, the case of the trucking market, what happened when many trucking firms shut down?
10. With the case of the trucking market, what does this teach you?
11. When a company
usiness is in a highly competitive market with many competitors, what must you do to gain competitive advantage and maybe even higher pricing for more profits?
12. Briefly in a few words explain what is ‘Elasticity of Supply’; (the textbook used agriculture as a case to explain it)?
Page 2 of 3
13. Now that you understand the concept and realities of ‘Elasticity of Supply’; this applies to all industries, markets, products, goods and services; explain what you have learned from this and the importance to other products, services & goods and what to plan for and how?
(This is important knowledge & your answer here is important for application to all)
Chapter 8
14. What are the ‘6 Ba
iers to Entry’ markets?
15. For each of the ‘6 Ba
iers’
iefly explain each of the ‘6 Ba
iers’?
16. What is ‘Consumer Lock-In and Switching Costs?
17. Why and how can using Lock-In be a competitive advantage?
18. To achieve Lock-in with customers, what must you do and be willing to do?
19. In the textbook case about Kleenex, what did the company Kleenix do to keep & grow their market share when many competitors entered their market to threaten them?
20. What is ‘Cross-Price Elasticity of Demand’? (Keep
ief and do not copy paste)
21. What is ‘Concentration Ratios? (keep
ief and do not copy paste)
22. What is ‘HHI The Herfindahl-Hirchman Index’ and what does it measure? (Keep short & do not copy paste)
23. What is the importance of the ‘Herfinadahl-Hirchman Index’ and who & how is this used?
24. Briefly explain what are ‘US Anti-Trust Laws’/Acts and their importance?
25. What is the FTC Federal Trade Commission and what do they do?
26. What happened when the big super stores of Staples office supply tried to merge with Office Depot office supply?
27. What happened when the giant AT&T phone networks & products tried to merge with the giant T-Mobile?
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28. Why is it important for managers to understand US Antitrust Laws?
29. What is ‘Monopolistic Competition’?
30. What do managers of companies/competitors in ‘Monopolistic Competition’ need to do & develop to survive/stay in business and grow the business?