Economy 03: Read the following article about Apple at http://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/. Think about the role of product differentiation in a...

Running Head: A CASE STUDY ANALYSIS ON APPLE
Title: Apple – A Case Study Analysis
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A CASE STUDY ANALYSIS ON APPLE 2

Introduction:
Apple is widely recognized as the most innovative company that has revolutionized the personal
computer industry. Apple’s success story does not need any new introduction. Innovation is the
key driver behind its unprecedented success. Steve Job, the founder of Apple has taken the
company to new heights of innovation with his unique leadership style. Apple has redefined the
technological advancement and relentlessly offers several premium products to their millions of
valued customers across the world. Apple relentlessly leverages varied business culture, unique
leader ship, pioneering business model, sound business strategy, strategic partnership and
outstanding customer service to grab the market potential and grow exponentially over the years.
According to a cu
ent survey pursued by BCG, Apple tops the list of most innovative companies
in the world. Apple tops the list for eleven successive years – but it is not surprising as Apple
spends huge amount on Research and Development. As the most innovative company, Apple has
made a smart, efficient and unique strategic balance between internal and external innovation
(Nyshka Chandran, 2017). Apple is shown as the fourth most innovative company by Fast
Company’s survey followed by Amazon, Google and Uber. Apple puts sincere efforts to
improve its own hardware design that plays a significant role here.(Chance Miller, 2017).
The key aim of this paper is to provide a strong focus on Apple’s product positioning strategy in
United States and China. The cu
ent study also has an in-depth review how strategic alliance is
consistent with various benefits and risks. The major objective is to explore how the long term
goal is incorporated in every business strategy for Apple.
A CASE STUDY ANALYSIS ON APPLE 3

Apple’s product positioning strategy in United States
Apple’s unique product positioning strategy in changing business environment plays a pivotal
ole behind their phenomenal success across the globe. With its unique features, high tech appeal
and premium quality, Apple is able to maintain its dominant position in domestic market over the
years. Apple strongly relies on product differentiation which is very much effective and viable
usiness strategy in monopolistic competition. Moreover, product differentiation also acts as
strong ba
iers to entry. Apple’s consumer profile constitutes the age group 18-49 and 3 in every
5 people in US own at least one Apple product. Needless to mention Apple has gained huge
popularity across the demographic segments. Apple’s product differentiation strategy has an
economic value that significantly reduces the threat of rivalry among the...