Discuss, in a two-page APA formatted paper, how the product positioning is aligned with McDonald’s...

Question

Discuss, in a two-page APA formatted paper, how the product positioning is aligned with McDonald’s corporate strategy. Identify potential gaps in the product line or weaknesses in positioning. Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy implementation.

Robert · Accepted Answer

Marketing 1 
 
Running Head: MARKETING
Marketing
Marketing 2 
 
Product Positioning 
In today’s more challenging and competitive business era, product positioning is aligned 
with the corporate strategy by the business organization in order to achieve competitive 
advantages as well as to fulfill organizational strategic vision and mission in a more dynamic 
manner. For example, various strategies, steps and methods are followed by McDonald in order 
to align its product positioning with the corporate strategy. By taking the example, McDonald 
use both traditional as well as sustainable approaches to align product positioning with its 
corporate strategy (Phillips, 2009).  
Moreover, it should also be noted down that, according to the traditional approach, 
McDonald tries to identifying the customer needs and focus on the customer satisfaction. On the 
other hand, as per the sustainable approach, first, the company identifies the needs, wants, 
desires of the customers. After this, it builds core competencies and creates competitive 
advantages for the effective alignment of product positioning with its corporate strategy. Hence,

Discuss, in a two-page APA formatted paper, how the product positioning is aligned with McDonald’s corporate strategy. Identify potential gaps in the product line or weaknesses in positioning....

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