Critically analyze the current marketing activities of Norco Corporation Milk, A2 Milk, and...

Question

Critically analyze the current marketing activities of Norco Corporation Milk, A2 Milk, and Devondale milk (Analyze marketing environment, SWOT, evaluate perceptual positions, target market, current marketing mix.
Critically analyze the current microeconomics conditions facing the 3 brands above in the Australian market (Evaluate current patterns of Demand and Supply + explains the movement of Demand and Supply, analyze Price Elastic of Demand for each Brand, etc..)
Please use Western Sydney University - Harvard Referencing Style

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Alomita · Accepted Answer

TASK 3:
The three Australian brands, allocated within the ‘ product category’ in the Australian market place are:
1.  A2 Milk Company Limited.
2. Norco Corporation Milk .
3. Devondale Milk.
 After testing through a record 470 of Australia’s fines dairy products, there are almost fifty six finest producers of cheese , ice-cream, milk , yoghurts , dips , gelatos and more in Australia [ Australian Food News, 30th November, 2016]. Australia produces two percent of the world’s milk and has one of the highest per capita consumption of dairy products[ Sunshine Coast Dairy Industry Strategic Plan, The Sunshine Coast Council]
The first and the most unique producers are The a2 Milk Company. The a2 Milk Company has 28 active farms all over Australia. Their milk is different from the others, in the sense that , A2 Milk comes from only specially selected cows who naturally produces milk containing only A2 beta-casein protein. For the 2017-2018 financial year, A2 Milk Company achieved total revenue worth of $923million [ a2 milk annual report, 2018]. A2 milk has a huge range of products like full cream milk, light milk skim milk and others, which are highly popular among the millennials.
The next Milk company which comes in mind is the Norco Milk Corporation, established by Byron By, New South Wales in 1895.

Critically analyze the current marketing activities of Norco Corporation Milk, A2 Milk, and Devondale milk (Analyze marketing environment, SWOT, evaluate perceptual positions, target market, current...

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