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STRATEGIC MANAGEMENT
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CONTENTS
Sl No Description XXXXXXXXXXPage No
PART-I: XXXXXXXXXXNATURE, SCOPE AND CONTEXT OF STRATEGIC MANAGEMENT 5
1 ROLE AND IMPORTANCE OF STRATEGIC MANAGEMENT FOR AN
ORGANISATION XXXXXXXXXX
1.1 Concept of Strategy & Strategic Management 6
1.2 Business Environment XXXXXXXXXX
1.3 Strategic Intent XXXXXXXXXX
1.4 Organisational Internal Capabilities: Core Competence 7
2 BASIC STRATEGIC MANAGEMENT STRUCTURE FOR AN ORGANISATION 9
2.1 Strategic Intent & Vision XXXXXXXXXX
2.2 Vision, Mission and Objectives 9
2.3 Goals, Strategies and Policies XXXXXXXXXX
2.4 Strategic Framework XXXXXXXXXX
2.5 Levels of Strategy for an Organisation 12
2.6 Strategic Planning or Strategy Formulation 12
2.7 Process of Strategic Planning XXXXXXXXXX
2.8 Strategy Implementation XXXXXXXXXX
2.9 Strategic Control XXXXXXXXXX14
2.10 Benefits of Good Strategic Planning XXXXXXXXXX
3 STRATEGIC PLANNING APPROACHES XXXXXXXXXX
3.1 Strategic Vision XXXXXXXXXX
3.2 Future Direction of the Ever-Changing Competition 16
3.3 Needs of the Customers XXXXXXXXXX
3.4 Organisations-for Profit vs Not-for-Profit Organisations 18
3.5 Planning Objectives: Gaining & Maintaining Competitive Advantage 18
3.6 Strategic Planning for ‘Profit-Oriented’ & ‘Not-for-Profit’ Organisations 19
PART-II: EXTERNAL ENVIRONMENTAL FACTORS AFFECTING AN ORGANISATION 20
4 BUSINESS ENVIRONMENTAL FACTORS INFLUENCING THE ORGANISATION 21
4.1 Business Environment XXXXXXXXXX
4.2 Economic Environment XXXXXXXXXX
4.3 Market Environment XXXXXXXXXX
4.4 Socio-Cultural Environment XXXXXXXXXX
4.5 Political and Legal Environment XXXXXXXXXX
4.6 Technological Environment XXXXXXXXXX
4.7 Environmental Scanning XXXXXXXXXX
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5 TOOLS FOR STRATEGIC ANALYSIS OF ORGANISATIONS 25
5.1 Understanding Organisation’s Position in the Cu
ent Environment 25
5.1.1 Product Positioning XXXXXXXXXX
5.1.2 Value-Chain Analysis XXXXXXXXXX
5.2 Analysing the Changing Environment Factors 27
5.2.1 PESTEL Analysis XXXXXXXXXX
5.2.2 Porter’s Five Forces Method XXXXXXXXXX
5.2.3 Scenario Planning XXXXXXXXXX
5.2.4 SWOT Analysis XXXXXXXXXX
PART-III: STRATEGY PLANNING FOR AN ORGANISATION 32
6 ANALYSIS OF NEEDS & EXPECTATIONS OF THE SHAREHOLDERS
& THEIR IMPACT ON STRATEGIC PLANNING XXXXXXXXXX
6.1 Socio Cultural Associations & Interactions 33
6.2 Stakeholders’ Relations & Expectations 33
6.3 Role of Stakeholders in Strategic Change in the Organisation 34
6.4 Communication with Stakeholders to Gain Agreement for
Strategic Change XXXXXXXXXX
6.5 Stakeholder: Mapping & Grids XXXXXXXXXX
7 STRATEGY FORMULATION FOR AN ORGANISATION 37
7.1 Introduction to Strategic Planning XXXXXXXXXX
7.2 Strategic Decision Framework XXXXXXXXXX
7.3 Nature of Strategic Planning XXXXXXXXXX
7.4 Evaluation of Strategy Appropriateness 39
7.5 Modelling Tools for Developing Strategic-Options 40
7.5.1 Mintzberg’s Strategies XXXXXXXXXX
7.5.2 BCG Matrix Method XXXXXXXXXX
7.5.3 Ansoff’s Product-Market Grid / Matrix 42
7.5.4 Gap Analysis XXXXXXXXXX
7.5.5 Competitive Strategies XXXXXXXXXX
7.6 Feasibility/Desirability of Alternate Options 45
7.7 Examples of Strategy Options for a Business Organisation 45
7.7.1 Strategy for Market-Entry XXXXXXXXXX
XXXXXXXXXXSubstantial Growth Strategy XXXXXXXXXX
XXXXXXXXXXDiversification Strategy XXXXXXXXXX
XXXXXXXXXXLimited Growth Strategy XXXXXXXXXX
XXXXXXXXXXDisinvestment Strategy XXXXXXXXXX
XXXXXXXXXXTurnaround Strategy XXXXXXXXXX
7.8 Selection of Most Appropriate Strategy Option 48
7.9 Assessment of Post-Strategy Reaction from Competitors 49
7.10 Contingency Strategy Plans XXXXXXXXXX
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XXXXXXXXXXPART-IV: IMPLEMENTATION OF NEW STRATEGY IN AN ORGANISATION 51
8 IMPLEMENTATION STRUCTURE FOR THE NEW STRATEGY PLAN FOR THE
ORGANISATION XXXXXXXXXX
8.1 Introduction52
8.2 Prepare Detailed Plan for Implementation 52
8.3 Involving All Stakeholders in Implementation of Strategy 53
8.3.1 Formation of ‘Project Team’ for Strategy Implementation 53
8.3.2 Defining Responsibility & Accountability 54
8.3.3 Establish Communication Process to Gain
XXXXXXXXXXStakeholders’ Commitment to the Plan 54
8.4 Prepare Strategic Planning Document 55
8.5 Ca
y-out Criticality-Analysis for Resource-Requirement 56
8.6 Allocate Resources to Achieve the Strategy 57
8.7 Document the Progress & Problems Faced 58
8.8 Understand & Identify the Ba
iers to Strategy Implementation 58
8.9 Overcoming Ba
iers to Strategy Implementation 58
9 MONITORING SYSTEMS FOR IMPLEMENTING NEW STRATEGY 60
9.1 Monitoring through SMART Targets Set for Strategy 60
9.2 Monitoring through Benchmarking XXXXXXXXXX
9.3 Operational Targets for Strategy Implementation 61
9.4 Individual Targets for Strategy Implementation 62
9.5 Sequencing of Activities for Strategy Implementation 62
10 SYSTEMS FOR EVALUATION & CONTROL FOR
XXXXXXXXXXIMPLEMENTATION OF NEW STRATEGY XXXXXXXXXX
10.1 Strategy Control for Effective Implementation 63
10.1.1 Need for Effective Coordination of
XXXXXXXXXXStrategy Related Tasks XXXXXXXXXX
10.1.2 Ba
iers in Strategy Evaluation 63
10.2 Systems and Approach for Strategy Control 64
10.2.1 Traditional System for Strategy
XXXXXXXXXXEvaluation & Control XXXXXXXXXX
10.2.2 Modern Approach and System
XXXXXXXXXXfor Strategy Evaluation & Control 64
10.3 Requirement for Effective Evaluation XXXXXXXXXX
10.4 Strategic Control in Changing Environment 65
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