COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in
this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assessment Information
Assessment Information
Subject Code: MKT201
Subject Name: Integrated Marketing Communications
Assessment Title: Individual Report
Length:
Weighting:
Total Marks:
1000 words (+/- 10% allowable range)
30%
30
Submission:
Due Date:
via Turnitin
Week 6
.
Assessment Description
.
The purpose of this individual report assessment is to develop your ability to identify and analyse the
fundamentals of Integrated Marketing Communications (IMC), and their importance in relation to
and
enhancement. This will enable you to apply relevant IMC theories and concepts to a real business
scenario, whereby
and equity and IMC are integral parts of business survival.
In this report you are required to analyse IMC mix of a chosen product
and. It is advisable to liaise with
your lecturer to ensure you have chosen the co
ect product
and. You will be continuing with the same
and/product in your remaining assessments. To prepare this assessment, you will be required to
identify, research and apply theories studied in week 1 to week 5.
Assessment Requirements
In your analysis, you will need to address the following points:
- Use seven tools of persuasion to analyse your product
and’s status.
- Evaluate your product
and’s cu
ent advertising components.
- Identify the cu
ent marketing communication mix used by your chosen product
and. You must
use examples to support your answer. Use appendix for that.
- Identify cu
ent segments of the product
and using Roy Morgan’s Value Segment.
Your Analysis MUST follow a professional report structure:
XXXXXXXXXXTitle Page
Table of Contents
Identification and Analysis
• Segmentation
• Persuasion Analysis
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in
this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assessment Information
• Analysis of Cu
ent advertisement
• Cu
ent IMC Practices
Reference List (You must use Harvard Referencing Style)
Appendices
NB: Title page, Table of Contents, Reference List & Appendices do not count towards the word
limit of your analysis.
In preparing your analysis, you will need to reference at least 8 sources of information. These
may include corporate websites, government publications, industry reports, census data, journal
articles, newspaper articles, and textbook material. You are required to research at least one
article from each week’s topic, its alignment with respective theory and what part of your report
you have used it as your appendix. The format for this will be available under week-1
Please note that Wikipedia is not to be used.
Assignment Submission
Students must submit their individual report via Turnitin.
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from
inco
ect file format upload. Uploaded files with a virus will not be considered as a legitimate
submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you
must contact your lecturer via email and provide a
ief description of the issue and a screen shot
of the Turnitin e
or message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible
delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Number of
days
Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks
available
XXXXXXXXXXdays 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due
date will not be accepted and the student will receive a mark of zero for
the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a
mark of zero if they are submitted after assignments have been returned
to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered as
one day late and therefore subject to the associated penalty
For more information please read the full policy via
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in
this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assessment Information
https:
www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-
2019_Final.pdf
https:
www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf
https:
www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in
this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assessment Information
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
For details on academic integrity policies and penalties, the reassessment process, and the
appeals process, please refer to http:
www.kbs.edu.au/cu
ent-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative or
efer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking
on the top page toolbar:
My Services>Academic Success Centre>StudySupport Resources
http:
www.kbs.edu.au/cu
ent-students/student-policies
MKT201 T1 2018 Assessment Marking Ru
ic - Individual Report 30%
Criteria NN (Fail)
0 -49
P (Pass)
50 -64
CR (Credit)
65 - 74
DN (Distinction)
75 - 84
HD (High Distinction)
85 -100
Critical Analysis
30%
Your analysis lacks depth, and
your interpretation is not
elevant.
You
iefly analyse some of the
issues and your interpretation
is not always relevant.
You sufficiently analyse most of
the issues and your
interpretation is well structured.
You thoroughly analyse and
interpret the issues articulately.
You critically analyse and interpret
the issues articulately and
convincingly.
Application
25%
Your analysis identifies and
applies minimal or none of the
elevant IMC theories and
concepts.
Your analysis identifies and
applies some relevant IMC
theories and concepts.
Your analysis sufficiently
identifies and applies relevant
IMC theories and
Concepts.
Your analysis significantly
identifies and applies relevant
IMC theories and concepts.
Your analysis comprehensively
identifies and applies relevant IMC
theories and concepts.
Research
25%
Your research lacks focus
ecause of an unsuitable
choice of sources.
You have selected basic
sources.
Your research is focused, drawn
from a reasonable selection of
sources.
Your research is focused,
complemented by a quality
selection and range of sources.
Your research is extensive and
focused, complemented by a quality
selection and large range of
sources.
Report Format
20%
Spelling and/or grammar is
consistently inco
ect,
impacting on the flow and
eadability of your analysis
Ideas/themes have not been
developed.
The format chosen for your
eport lacks thought and
consideration for the intended
audience.
In-text referencing and/or
eference list is mostly
inco
ect or non-existent.
Even though grammar and
spelling are an issue, they do
not detract very much from the
eadability of your analysis.
Ideas/themes have been
developed, but your
composition lacks connections
and integration.
The format chosen for your
eport is appropriate, but major
improvements would enhance
its presentation
An earnest attempt at intext
eferencing is obvious but there
are major e
ors
Mostly co
ect grammar and
spelling are very good but with
occasional e
ors.
Ideas/themes have been
developed, but connections are
not always obvious.
The format chosen for your
eport is appropriate, but some
improvements would
enhance its presentation.
Mostly co
ect in-text referencing
and reference list with minor
e
ors throughout and the
occasional major
e
or.
E
ors in grammar and spelling
are rare.
There is a logical