Claims to Environmental Friendliness After reading “The ‘six sins of greenwashing’: A study of...

Question

Claims to Environmental Friendliness    After reading “The ‘six sins of greenwashing’: A study of environmental claims in North American markets(Links to an external site.)Links to an external site.,” discuss the tension between a business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not?

Soumi · Accepted Answer

Running Head: CLAIMS TO ENVIRONMENTAL FRIENDLINESS	1
CLAIMS TO ENVIRONMENTAL FRIENDLINESS 	5
BUSINESS LAW
CLAIMS TO ENVIRONMENTAL FRIENDLINESS
Table of Contents
Tension between Profit-making of Business and True Information Propagation to Public	3
Disadvantages of Greenwashing	3
My Policy against Greenwashing as a Marketing Executive	4
References	5
Tension between Profit-making of Business and True Information Propagation to Public
The term ‘greenwashing’ is used to describe wrongfully promoted perception that an organization’s products and policies are environmentally friendly. According to Aji and Sutikno (2015), it is an unethical marketing tactic to make people buy the company’s products by believing that they are environment-friendly. It is undeniably true that most of the companies aim at profit making while not caring for consumers emotional connectivity. When it comes to Greenwashing,

Claims to Environmental Friendliness After reading “The ‘six sins of greenwashing’: A study of environmental claims in North American markets(Links to an external site.)Links to an external site.,”...

Solution

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment