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Case Study $ Alice Smith, CFO has conducted a staff meeting with the entire financial department (50 employees including managers). She discussed the revenue projections for next fiscal year. However,...

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Case Study $

Alice Smith, CFO has conducted a staff meeting with the entire financial department (50 employees including managers). She discussed the revenue projections for next fiscal year. However, she is going fast through the PowerPoint and does not pause for questions or feedback. One employee requested that she go back but she ignored it and continued on to finish the presentation. After the presentation, many people began to talk to each other and ignore Ms. Smith as she followed up with an question and answer period. The employees felt that she should of stopped between slides and conducted the questions as she went along instead of reserving all questions for the end. What do you think she should do to better communicate? What could you do to get the group to refocus and discontinue conversations? What type of communication follow up would you recommend?

The report should state simple summary of the case.

Analysis issues and problems

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Answered Same Day Dec 10, 2019

Solution

David answered on Dec 25 2019
149 Votes
5
The Effective Handling of the Internal Communication: A Case Study review
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Summary of the Case
    Alice smith, the CFO of the company took a meeting with the employees containing managers and other staff. Alice was quite sued to such meetings and it was expected from her that this one would also go great; however, the contrasting thing happened during the meeting. The meeting was subjected to the
iefing of the financial department of the company about the revenue projection policies of the company in the next fiscal year. However, as the meeting progressed, it appeared that Alice moved over the slides of presentation in a hu
y; it was not expected that she was not even taking a pause in between.
During the turnovers of the slides, she maintained the same pace of explaining or rather ‘telling the one sided’ aspects of the companies goals and objectives in the next fiscal year. During the entire presentation, no questions were asked and not a single feedback was given over it. It was quite shocking to see that after her presentation was over, the employees ignored her questions over the presentation i.e. she asked the questions if they had any doubts, whatsoever, about the presentation but none heeded to her and they all were engaged in their personal discourses—it was the counter to her ignoring behavior to one of the employees who had asked a question in between the presentation that she had ignored and had moved on to the next slide.
An Analysis of the Issues and Problems
    If the case is seen from the perspective of professional communication’s perspective with the staff, it is evident that Alice laced that strength of binding the attention of the employees towards the policies that were about to be projected in the next fiscal year—it...
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