Assignment 5:
Capstone
Select a publicly traded
corporation for which you would like to work or...

Question

Assignment 5: 
Capstone
Select a publicly traded 
corporation for which you would like to work or are currently 
working.
Research the corporation on its own 
Website, the public filings on the Securities and Exchange Commission EDGAR 
database (http://www.sec.gov/edgar.shtml), in the University's online 
databases, and any other sources you can find. The annual report will often 
provide insights that can help address some of these questions.

Determine the impact of the company’s mission, vision, and primary 
stakeholders on its overall success.
Analyze the five (5) forces of competition to determine how they impact the 
company.
Create aSWOT analysis for the company to determine its major strengths, 
weaknesses, opportunities, and threats.
Based on theSWOT analysis, outline a strategy for the company to capitalize 
on its strengths and opportunities, and minimize its weaknesses and 
threats.
Discuss the various levels and types of strategies the firm may use to 
maximize its competitiveness and profitability.
Outline a communications plan the company could use to make the strategies 
you recommend above known to all stakeholders.
Select two (2) corporate governance mechanisms used by this corporation and 
evaluate how effective they are at controlling managerial actions.
Evaluate the effectiveness of leadership within this corporation and make at 
least one (1) recommendation for improvement.
Assess efforts by this corporation to be a responsible (ethical) corporate 
citizen and determine the impact these efforts (or lack thereof) have on the 
company’s bottom line. Provide specific examples to support your response.
Use at least five (5) quality references. Note: Wikipedia 
and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch 
margins on all sides; references must follow APA or school-specific format. 
Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s 
name, the professor’s name, the course title, and the date. The cover page and 
the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment 
are:

Determine ways in which the vision, mission, and stakeholders of a firm 
impact that firm’s overall success.
Identify how the six segments of the general environment affect an industry 
and its firms.
Identify the five forces of competition.
Analyze the external environment for opportunities and threats that impact 
the firm.
Analyze the internal environment of a company for strengths and weaknesses 
that impact the firm’s competitiveness.
Identify various levels and types of strategy in a firm.
Predict ways in which corporate governance will affect strategic 
decisions.
Assess the relationship between strategy and organizational structure.
Use technology and information resources to research issues in business 
administration.
Write clearly and concisely about business administration using proper 
writing mechanics.

David · Accepted Answer

GE-CORPORATE STRATEGY
GE-CORPORATE 
STRATEGY
U n i v e r s i t y  
C o u r s e  
P r o f e s s o r  
D a t e
Name
Contents 
Introduction ................................................................................................................................ 2 
Mission and vision ..................................................................................................................... 2 
Porter’s five forces ..................................................................................................................... 2 
Existing Rivals ....................................................................................................................... 2 
Bargaining power of the suppliers ......................................................................................... 3 
Bargaining power of the customers ........................................................................................ 3 
Threat of the new entrants ...................................................................................................... 3 
Threat of substitute products .................................................................................................. 4 
SWOT Analysis and Strategy .................................................................................................... 4 
Strengths ................................................................................................................................. 4 
Weaknesses ............................................................................................................................ 4 
Opportunities .......................................................................................................................... 4 
Threats .................................................................................................................................... 5 
Levels and Types of Strategies for Competitiveness and Profitability ...................................... 5 
Communications plan ................................................................................................................ 6 
Corporate governance mechanisms evaluation .......................................................................... 6 
Effectiveness of leadership ........................................................................................................ 7 
Corporate Social responsibility .................................................................................................. 8 
Bibliography .............................................................................................................................. 9
Introduction  
GE is an American multinational incorporated in Schenectady which is headquartered at 
Fairfield, Connecticut, United States. The company has four segments namely: Consumer & 
Industrial, Technology Infrastructure, Energy, and Capital Finance.  
Mission and vision  
Mission: “To create intelligence throughout the business supply chains of our customers 
around the globe by combining Six Sigma process disciplines with innovative electronic 
commerce technologies”.  
Vision: “Be the world's largest provider of electronic commerce solutions that create 
intelligence for business supply chains”. 
The mission and vision of the company is manifested by the various initiatives it takes, like in 
1981 CEO Jack Welch transformed GE’s strategy bringing in performance management and 
internal efficiency. He aimed for profits growth of many folds of the GDP growth rate and 
articulated his philosophy in the slogan: Speed, Simplicity, and Self-Confidence. This 
principle was in line of the mission statement and can be seen in GE;s organisational systems, 
products and services by simple yet functional designs. GE’s corporate strategy is based 
totally on performance and efficiency. The employees are encouraged to chase ambitious 
targets and improve on the processes continuously 
Porter’s five forces  
Existing Rivals 
The level of competitions in the industry is regulated by the Government and limited 
competition acts as a positive force for General Electric. The industry size is large and 
because of less number of rivals, they don’t to fight for the market share. Thus, the threat of 
existing players is very less.

Assignment 5: Capstone Select a publicly traded corporation for which you would like to work or are currently working. Research the corporation on its own Website, the public filings on the Securities...

Solution

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment