Assignment 2 Question – 1200 words Comfort Transportation Pte Ltd, commonly known as Comfort, is a...

Question

Assignment 2 Question – 1200 words

Comfort Transportation Pte Ltd, commonly known as Comfort, is a taxi company owned by ComfortDelgro Corporation Ltd. With the advent of the sharing economy, Singapore’s taxi industry has been significantly disrupted.
1.   Use publicly available information and data, propose business goals for Comfort that will address the challenges the company and industry as a whole is facing.
2.   Conduct an organizational training needs analysis to determine the knowledge, skills and attitudes necessary for realizing the business goals proposed in Part 1. Report your findings.
3.   Conduct a task (Functional) analysis to determine the observable actions and tacit cognitive functions needed for proficiency and excellence in the identified job tasks. Report your findings.
4.   Conduct individual learning needs analysis to determine the employee’s performance gaps as compared against the findings of the task analysis. Report your findings.
5.   Based on the findings of the 3 levels of training needs analysis conducted, craft the learning outcomes for the training programme to be designed in another separate report – Assignment 3
Assessment Scope

Identification of Business Goals
There must be detailed information and data about the company and industry.
Business goals are based on analysis of the researched information and data.
Business goals are S.M.A.R.T.

Organisational Training Needs Analysis
Choice of analysis method(s) is appropriate and well-considered.
Analysis method(s) is/are applied correctly and constantly checked against the business goals.
Findings of the analysis are closely related to the business goals.

Task (Functional) Analysis
Choice of analysis method(s) is appropriate and well-considered.
Analysis method(s) is/are applied correctly and constantly checked against the organisation's trainng needs.
Findings of the analysis are closely related to the organisation's training needs
Individual Training Needs Analysis
Choice of analysis method(s) is appropriate and well-considered.
Analysis method(s) is/are applied correctly and constantly checked against the task analysis.
Findings of the analysis are closely related to the task analysis.

Identification of Intended Learning Outcomes
Learning outcomes are phrased with an appropriate verb that indicates action to be taken.
Learning outcomes are critically drawn from the training needs analyses conducted.

Mechanics of Writing
In-text citations done according to APA format with little or no mistakes. Referencing follows the APA format but with little or no mistakes. Sufficient and authoritative resources referenced.
There must be a minimum of 10 references.

David · Accepted Answer

Case scenario: Comfort Transportation Pte Ltd
Comfort Transportation Pte Ltd, abbreviated as Comfort, is a taxi company operating as a venture of ComfortDelgro Corporation Ltd (Loh, 2016). While operating as a renowned and leading player in taxi and cab industry, the advent of the sharing economy and other new trends posed threat to the present sustainability and growth of Comfort. The main challenges faced by Comfort in light of industry dynamics are:
Challenges faced by Comfort Transportation Ltd and Singapore taxi industry 
a) Difficulties in coping with technological disruption 
Comfort and related taxi companies are facing challenges of empowering drivers to use hotline apps such as EasyTaxi and GrabTaxi (Hwei, 2015). These apps have grown quite popular, but came with several issues. The taxi drivers are not identified as confident in using these apps for handling booking process and accommodating high traffic in peak hours. As a result, they are missing opportunities and displaying ‘no-shows’ to customers during peak hours, making them frustrated on account of losing earning opportunities. 
b) Stringent rules
Another grey area in Singapore taxi industry threatened the credibility is the strict rules required to be pass by taxi drivers. In Singapore, it appeared quite difficult for being a taxi driver from the last few decades. The factors responsible for this worsened situation is the need of drivers to pass through a tough vocational license course, attending refresher course every six years, etc making it difficult for relatively new and inexperienced drivers to follow and comply with it (Loh, 2016). 
c) Cutting rentals and strict employment conditions due to stiff competition
According to the data shown by Land Transport Authority, there is significant rise in the number of taxis remained unhired in 2015. In the first II months of 2015, the average rate of unhired taxis increased from 4.2 % to 5.9%. Estimation showed that around 1620 taxis were sitting idle at the end of 2015 in the yards of taxi companies, increased from 1190 forcing drivers leaving their jobs (Lim, 2017). The increase in the number of unhired taxis has led taxi companies in cutting rentals, and, so on, driver pay and fees along with strict contractual conditions for retaining them. As per the findings of the Strait Times, taxi rentals has cut to below $100 a day with the condition that taxi drivers has to sign a six months long contract (Auyong, 2016). 
Business goals using SMART:
Specific: Starting technology-training services, streamlining taxi-services for handling competition, and defining new rules and regulations with element of flexibility. 
Measurable: Regularly reviewing progress in terms of how many taxi drivers are receiving training,

Assignment 2 Question – 1200 words Comfort Transportation Pte Ltd, commonly known as Comfort, is a taxi company owned by ComfortDelgro Corporation Ltd. With the advent of the sharing economy,...

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