Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assessment Information 2
Subject Code: MKT301
Subject Name: Consumer Behaviour
Assessment Title:
Length:
Individual Investigation Report
1200 words (+/- 10% allowable range)
Weighting: 40%
Total Marks:
Submission:
40
Online via Turnitin
Due Date: Week 10
.
Assessment Description
.
In this individual assignment, you will be given an opportunity to further explore the complexities
of consumer behaviour by examining cultural factors influencing consumer decisions to purchase
products in a digital market space. This will enable you to review the place of consumption in the
modern society critically.
Individually, you are required to conduct extensive research of the most recent scholarly and peer-
eviewed literature about online shopping behaviour of consumers in the Australian Retail Industry.
Please note that the date of publications should NOT exceed ten years.
In examining found literature, you are required to:
1. Identify and critically examine the three most recent issues related to online shopping and
cultural influences on consumer behaviour.
2. Propose three marketing focused solution per each of the identified issues above.
3. Include three industry examples that justify and validate proposed solutions.
You are required to reference at least 10 sources of information that are referenced in
accordance with Kaplan Harvard Referencing Guide. These may consist of government
publications, industry reports, and journal articles.
Your investigation report MUST follow a professional structure:
Title Page
Critical Analysis of Identified Issues
Recommendations
Industry Examples
Reference List
.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur
from inco
ect file format upload. Uploaded files with a virus will not be considered as a legitimate
submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you
must contact your lecturer via email and provide a
ief description of the issue and a screenshot
of the Turnitin e
or message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible
delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business
School “late assignment submission penalties” policy.
Number of
days
Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks
available
XXXXXXXXXXdays 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
eturned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be
considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy via https:
www.kbs.edu.au/wp-
content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
For details on academic integrity policies and penalties, the reassessment process, and the
appeals process, please refer to http:
www.kbs.edu.au/cu
ent-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the
point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative
or refer to the study help on the MyKBS Academic Success Centre page. You can find this by
clicking on the top page toolbar:
My Services>Academic Success Centre>Study Support Resources
http:
www.kbs.edu.au/cu
ent-students/student-policies
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
eproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
MKT301 Assessment 2 Marking Ru
ic – Individual Investigation Report 40%
Marking
Criteria
NN (Fail)
0 – 49%
P (Pass)
50 – 64%
CR (Credit)
65 -74%
DN (Distinction)
75 – 84%
HD (High Distinction)
85 -100%
Critical Analysis
30 marks
Your analysis does not
satisfactorily identify and/or
examines issues related to
online shopping and cultural
influences.
Your analysis partially identifies
and examines issues related to
online shopping and cultural
influences.
Your analysis satisfactorily
identifies and examines issues
elated to online shopping and
cultural influences.
Your analysis strongly identifies
and examines issues related to
online shopping and cultural
influences.
Your analysis critically identifies
and thoroughly examines issues
elated to online shopping and
cultural influences.
Recommendations
30 marks
The quality of your
ecommendations is poor
and/or incoherent. Industry
examples are absent.
You have drawn some useful
ecommendations although a
more comprehensive analysis
of the issues would have been
helpful. Industry examples are
somewhat relevant.
You have drawn mostly useful
ecommendations that are
supported by mostly relevant
industry examples.
You have drawn varied, well-
esearched and compelling
ecommendations that are
supported by relevant industry
examples.
You have drawn dynamic,
comprehensive and convincing
ecommendations that are
supported by relevant industry
examples.
Research
20 marks
Your research lacks focus
ecause of an unsuitable choice
of sources.
You have selected some
appropriate scholarly sources.
Better use of quality sources
would help focus your research.
Your research is focused, drawn
from a reasonable selection of
scholarly sources.
Your research is focused,
complemented by a quality
selection and range of scholarly
sources.
Your research is extensive and
focused, complemented by a
quality selection and range of
scholarly sources.
Report Format
20 marks
Spelling and/or grammar is
consistently inco
ect, impacting
on the flow and readability of
your review.
The format chosen for your
eport lacks thought and
consideration for the intended
audience.
The reference list is absent/or
does not include appropriate
sources of information.
Even though grammar and
spelling are an issue, they do
not detract very much from the
eadability of your review.
The format chosen for your
eport is appropriate, but major
improvements would enhance
its presentation.
In-text referencing and the
eference list includes some
appropriate sources of
information and does not
adhere to Kaplan Harvard
Referencing Style, with major
e
ors.
Mostly co
ect grammar and
spelling are very good but with
occasional e
ors.
The format chosen for you report
is appropriate but some
improvements would enhance its
presentation.
In-text referencing and the
eference list includes
appropriate and extensive
sources of information and
adheres to Kaplan Harvard
Referencing Style, with minor
e
ors and the occasional major
e
or
E
ors in grammar and spelling
are rare.
Your report is professionally
presented and has been
submitted in the appropriate
format.
In-text referencing and the
eference list includes appropriate,
extensive and scholarly sources of
information and adheres to Kaplan
Harvard Referencing Style, with
only the occasional minor e
or.
Co
ect grammar and spelling
throughout the review with no
obvious e
ors.