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Assessment 2 requires you to prepare a business report The business rationale for diversity management (Topic 3) Study the business rationale for diversity management and the debates surrounding this...

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Assessment 2 requires you to prepare a business report

The business rationale for diversity management (Topic 3)

Study the business rationale for diversity management and the debates surrounding this using the information in Topic 3, and at least 10 additional sources published in the last ten years. At least five of the additional sources must be academic journals or books/book chapters.

Then, answer this question.

Are you convinced by the business rationale argument for diversity management? What argument would you make to Mark French regarding the business case for focusing on diversity management in CERA?


Diversity, Recruitment and Selection


Israel

“It wasokthat we’d started to make progress on connecting job design to CERA’s goal to be an innovative organisation, as well as being known for its commitment to high-contact service. The project withRachelAmarowas at least partially successful because we were able to identify some good reasons why job design could be leveraged better, and we worked out specific features of job design that would promote innovative behaviour. I thinkRachelwas starting to mellow a bit, and even to take HR more seriously.

We’d also started to think more systemically, I think, as a senior management team – that HR was not disconnected from the rest of the business, but it was a key piece in achieving the strategy. This was on the right track for sure. But somethingwasn’tright. I kept feeling like there was something we were missing. Like most HR teams, my small team and I catch up weekly to talk over how various projects are going, and how the culture of CERA is developing. This is also a chance for me to feedback to the team on our senior management team meetings, and for my team tofeedforwardthings that are on their minds.

One of the projects that we have been working on is to review the recruitment and selection practices used in CERA. Since I joined the organisation I felt that we were just doing what everyone else was doing in this area and not really getting the most from these two HR practices. (Maybe you can relate to this.) True, no one was screaming out for change, but I’d heard a few rumblings from staff about poor cultural fit and misdirected selections to know that allwasn’tperfect in the garden. Mind you, these kinds of complaints are not at all unusual in organisations; in fact, they’re probably commonplace. It’s just that they brought to my attention the importance of getting the most from our investment in HR practices, specifically recruitment and selection practices, if we wanted to keep achieving our stated point of difference in terms of service quality and being innovative.

In places I’d worked at before, we’d talked about the value add of HR practices to the goals of the organisation, whether it was training or recruitment, or whatever; but nothing much was ever done. We all knew that there were many options in recruitment and in selection, but, remarkably, we ended up using the same methods as always, and as everyone else in our industry used. Perhaps we might have tinkered with behavioural interviews, but that was pretty much about it – application, interview, second interview, reference check, offer. Whambam,etc.

To be honest, and without being overly critical of my peers, I wondered whether our success in attracting and keeping good people at CERA was more a matter of good luck than good management. (Idaresaythere would be many organisations where managers might feel the same way.) After all, the transition matrices for the Engineering and Planning divisionsdidn’tlook too bad in regard to retention, so why was I uncomfortable?

I think it wasSusumuTakada, our Manager, Finance, Legal and Administration, who led me to take all of this more seriously.Susumuis a quietly-spoken guy; considered, not in a rush to makejudgments, and a smart operator. Even though hedoesn’tseem to be all that knowledgeable about HR, what has struck me most about him is that he takes time to think through efficient and effective solutions to things, not just the obvious, or the path that most people would take.

Take the time when we were looking at our strategy for the next five years.I’mpretty certain it wasSusumuwho raised the possibility of extending our footprint into regional NSW, because there were strong signs of strengthening demand for infrastructure which could be sustainable. At first, the others were sceptical. Plans for infrastructure investment in regional Australia had come and gone over the years: the rhetoric often outweighed the reality. Sure, in places like Queensland and Western Australia, the mining boom had stimulated pretty rapid infrastructure development, but thatwasn’ttypical and it was waning in recent years. Anyhow,Susumuwas quietly confident and he seemed to know what he was talking about.

I’d invited him to attend one of my weekly HR team meetings. We were talking over the project on reviewing our processes in recruitment and selection. Sipping his teaSusumulistened intently, head slightly turned, as Miriam and I spoke about the need to avoid a cookie-cutter approach that squeezed every candidate into the same mould. Yes, it’s true, I said, we want person-organisation fit, but we know that there’s a wealth of talent out there and it comes in different packages so to speak. So, there is a risk that using a fairly standard set of instruments in predictable ways has a decent probability of filtering out otherwise qualified, suitable people. We need to be smarter about reaching a wide pool of suitable people and then in how we select the right people.”

Susumu

“You mean thereisn’tenough of a focus on diversity management?”,Susumureflected.

IsraelWe both looked at him, silent for several seconds before I intervened. “No, I don’t see it as a diversity issue; it’s more just about better or smarter practice in recruitment and selection. I mean, we have a fairly diverse group, given our size and the type of business we run. We select on merit, so we get the best possible candidate, no matter who they are.I’mtalking about using recruitment and selection practice smarter to support CERA’s goals.I’mnot sure it’s the same thing as what you’re talking about,Susumu.”
Susumu

“Yes, I see”, he replied. “I'm no expert in these things, but whatI’mhearing you say is that you need to have recruitment and selection processes that are more sensitive to individual differences, rather than processes that reinforce homogeneity, right.”

Israel

“Well... er..” (Iwasn’tsure).

Miriam

It was Miriam who now joined in. “You know, Ihadn’tthought of it that way. I think you’re both kind of on the same or similar wavelength. We want our recruitment and selection processes to embrace diversity, and we want our recruitment and selection processes to best support our goals – or, to give us the best available candidates for our business goals. By the way, Israel, I’d say best available candidate, not best possible candidate. What if the best possible candidate is otherwise occupied or quite happy where she is, ordoesn’tknow about us?”

Israel

“When I worked atHetherington’s[a shipping agency] we regarded diversity as being about employing people of different races, gender, disability, and eliminating discrimination. Itwasn’ttill later, maybe after attending a conference on diversity and inclusion put on by the Australian HumanRresourcesInstitute (you know, AHRI), that I understood that diversity was much broader and it was different to equal employment opportunity.”

Susumu

“I think whatyou’veboth been talking about is tied up, or should be tied up, with how you’re seeing diversity management as part of your HRtoolkit,”Susumureplied as he pushed his chair back. “Anyway, I have to go to a meeting, but think about this. It may be a useful principle to apply in your review of recruitment and selection practices.”

Israel

“I felt thatSusumuwas on to something, but how to connect diversity management and recruitment and selection practice? Surely, diversity was one thing and recruitment and selection was much broader? Or, was diversity a cultural element and recruitment and selection one of the tools to foster it? I needed to think about this and maybe do some reading and talking with others. Besides, I stillhadn’treally thought through how to take a more tactical approach to our recruitment and selection so that we could attract wide pools of suitable applicants....”



PLEASE WRITE THE BUSINESS REPORT ON HOW DIVERSITY HELP CERA OR MARK FRENCH TO IMPROVE INNOVATION,GROWTH AND SERVICE QUALITY IN COMPANY.
Answered Same Day Sep 18, 2020

Solution

Akansha answered on Sep 20 2020
156 Votes
Business Rationale for diversity         1
Name of the student:
Name of the institution:
Roll No:
Date of submission:
Executive Summary
Diversity Management is important for any organization. Diversity Management helps improve the business rationale of the company. From the shareholder value, the stakeholder value, the global value chain and the regulatory context, Diversity Management helps improve the organization in every way. It helps in the growth of the organization, the innovation, financial success and in the service quality that the organisation is able to provide its customers. Cera is an organization that is investing in diversity and is successfully making a profit out of it. however, there are some recommendations that need to be made as well.
Contents
Executive Summary    2
Introduction    4
Cu
ent Role of Diversity Management at CERA    4
Cu
ent Issues at CERA    5
Business Rationale    6
1.    Shareholder Value    6
2.    Stakeholder Value    7
3.    Regulatory Context    7
4.    Global Value Chain    7
Diversity helps improve Innovation    8
Growth due to diversity    9
Diversity improves Service quality    9
Recommendations    10
Conclusion    10
References    12
Introduction
CERA is a company that is well known organization in the world. They have been at the forefront of the business world since the starting of the company. It has been innovative and creative, and known for their commitment to high-class service in the industry. The organization however, faces a lack of knowledge about inclusiveness in the HR policy. It would be beneficial to the organization to look at some of the business rationale for improving diversity in the organization. the business report will also look at how diversity can help benefit the organization, in terms of innovation, growth and the quality of service that is provided to the customers of the organization. The organization looks at an earlier model of HR, which might not keep diversity at the forefront when looking art recruitment and policies. However, this report aims to point out the need for diversity in the organization, and the changes that should be
ought so that diversity is given importance in the organization as well.
The report looks at the cu
ent role of diversity in the organization, and the issues that have been found in diversity management. It aims to give a business rationale for including diversity management in CERA, how it affects growth, innovation and quality of service, along with providing recommendations to improve the diversity in the organization.
Cu
ent Role of Diversity Management at CERA
Diversity Management is recommended in most places, as it can greatly improve the morale and image of the organization. When there is diversity in an organization, more people from minority groups would see this as an effort to include them in the company. This would reflect in the sales and public image of the company, as more people from minority background would buy their products. However, diversity has more than a PR or image boosting role in an organization.
It looks at making sure that the organization is true to the values and traditions that it has stood for. Diversity Management looks at the responsibilities that the organization has, and how it is successful in fulfilling those responsibilities. The main approach that should be taken by the organization is a compliance-driven approach. There are many impacts of diversity management that can be adopted as per the company rules (Klarsfeld, et al, 2014). It would help the employees feel like they are a part of the organization, which would boost their morale and the employee strength. It would also lead to the inclusion of individuals who are extremely innovative, which would help give the company a very competitive advantage in the market.
Presently in the company, the policies have been to be focused on being inclusive ion their recruitment practices. Most of the recruitment has been done on a merit-basis. This has helped to ensure that there is a diverse audience and employee base in the organization. HR has been successful in terms of making sure that the level of diversity is inclusive of genders, sexes and ethic races, along with nationalities and religion.
Cu
ent Issues at CERA
CERA, while being successful in being inclusive in the workplace, needs to focus more on diversity management. Organizations that have not focussed on diversity have been found to become stagnant and their overall growth has become stunted. It also helps in keeping the workplace fresh and innovative. While the HR policies of the organization seem to be working, they have to be reviewed from time to time. No policy is perfect and reviewing it ensures that it is according to the cu
ent standards and regulations and is up to date with the cu
ent inclusiveness policies that are seen all around the world. CERA needs to show commitment not just in terms of recruitment, but also in terms of the different levels of management such as appraisals, training and even development. Simply hiring someone who is diverse will not be enough for the company. HR policies in the organization need to be revamped completely to focus on the diversity management in the company at all levels, and not just at the recruitment and selection levels. Thus, it has to include the process of diversity management at its HR policies. HR...
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