**As we come to a close on the quarter, please begin writing your final paper project. This paper is...

Question

**As we come to a close on the quarter, please begin writing your final paper project. This paper is an essay, which will summarize your experience, and your personal development/growth throughout the quarter in this course. Your paper should begin with the original thoughts and propositions (which you initially shared) about HOW your own personal interests and habits, as well as your “web-activity” and use of the internet, might be connecting you to marketers searching for particular buyer target-markets. Does this “remarketing”/ “retargeting” work on you? How influenced do you consider yourself to be when it comes to strategic product brand messages? Does your use of social media shape your purchasing decisions? Are you frequently seduced or persuaded into desiring products that use images/messages aimed at showing the product as being a “connected part”, in some way, to a lifestyle that you desire? (You may look back at your first few discussion posts to remind you of what your initial thoughts and propositions were). Next, discuss any insights you developed about the importance of the consistency of integrated brand communications (brand image, brand character, brand personality) as you explored the readings, wrote your discussion posts, and engaged with the class throughout the quarter. Explain any direct connections you made to your real life (either as a consumer or as a professional) while you prepared your Summative Course Research Project and Video. Finally, propose your own "TOP THREE" strategies for advertising a product, effectively building consumer “brand awareness”, and effectively position the product. Paper should be 3-5 full pages, double-spaced, including a coversheet.

Perla · Accepted Answer

MARKETING MANAGEMENT
2
Running Head: MARKETING MANAGEMENT
Title: MARKETING MANAGEMENT 
Student Name and Id:
Course Name and Id:
University Affiliation
Date of submission: 16/12/2019
Author Note
The current report is presented as part of the requirements to complete the course work.
                       
                     I strongly believe that web activity and the functions online can contribute towards connecting self to the marketers searching for particular buyer-target markets in general. Yes, definitely it will work with. Remarketing (and retargeting has their own advantages. Then can work on to impact the consumer profoundly by two ways, one making the product and features accessible to consumer online(by way of displaying the characteristics, prices etc) secondly, it will also help the consumers get more choice in their options of purchase. 
                       As the remarketers target the specific interests domains (products) of the consumer based on their web activity, it is more likely that the consumer will get the right choice for their product interests.  Both re-marketing and re-targeting(Sahini et al.,2019) are useful in making the product more advertised to the consumer, however personally for me retargeting is more impactive than re-marketing. Because in most of the instances it is retargeting that made me to give a second thought on the products advertised on the website. I usually ignore the campaigns received in emails and in other form of advertisements and so remarketing is not effective in my case. 
                     Strategic brand messages, if they are made in right manner with catchy and in-depth messages, they can have right influence on anyone.

**As we come to a close on the quarter, please begin writing your final paper project. This paper is an essay, which will summarize your experience, and your personal development/growth throughout the...

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