1000 wordsSHORT ANSWERS [15 points]. Read the questions and explain your answers below. Be ready for...

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1000 wordsSHORT ANSWERS [15 points]. Read the questions and explain your answers below. Be ready for a random discussion as you need to present your ideas in class. 1.  If in a group, decide on who the leader is and brainstorm. Moreover, decide on one best CSR initiative of an organization within UAE/GCC and discuss the nature of such undertaking – give the name of the CSR initiative, what its objectives are, and how efficient it is according to some testimonials. [5 marks] 2.  Apply the Theory of Triple Bottom Line (TBL) in such CSR initiative you have chosen.  Are the three ‘Ps’ reflected in your chosen company’s CSR? How? [5 points] 3.  In the documentary of Etihad Airways on “Reducing Our Carbon Dependence” (link: https://www.youtube.com/watch?v=13aL8SfzhQs&sns=em), explain how the three principles of CSR are applied. How can such CSR program capture the so-called sustainable development?  Explain.[5 points]

David · Accepted Answer

Question 1 
The CSR initiative selected for the discussion is the Friendship floating hospital ship. This is 
a hospital which has been set on a floating vessel and has been aimed to provide healthcare 
for free to the isolated communities in areas that are highly vulnerable to flooding in 
Bangladesh.  The ship boasts the requisite facilities to provide a wide care range along with 
various services that extend to screenings of cancer. Operation theatres, state of art laboratory 
and issues related to family and women health.  Besides, on need basis various services 
including surgical camps and other specialists may be provided from neighbouring countries 
(Emirates, nd). 
This initiative was launched in Dhaka in the year 2008. For the procurement of the vessel, 
Emirates spent $ 750,000 initial costs through an NGO named Friendship. Further, the 
company also bears the annual operating cost of the ship which is around $ 150,000. The ship 
primarily focuses on the various islands situated along the Brahmaputra river stretch 
(GulfNews, 2008). The initiative treated its 200,000
 
patient in the year 2011 and is playing a 
crucial role in the healthcare of these isolated people which the government otherwise is not 
able to cater (Friednship NGO, nd). This is apparent from the fact that in the year 2014 along, 
about 74,000 patients were catered to by this hospital delivering a portfolio of healthcare 
services which includes as dispensary as well. The rise of 27% over the patients treated in 
2013 clearly indicates the success of the venture and the impact it is having on the people of 
Bangladesh. The company on its part advertises this venture to its patients so as to collect 
donations which can be then channelized into enhancing the coverage and facilities available 
on board (Emirates, 2015). 
From the above discussion, it is apparent that indeed the problem is highly efficient and 
targeted appropriately because most of these islands are cut from the mainland Bangladesh 
and thus lack the basic amenities related to healthcare. Hence, the aid provided to these 
people through the initiative is indeed invaluable which is apparent from the quantum of 
patients treated from the very beginning and also the growing numbers.
Question 2 
As per the Theory of Triple Bottomline, there are three P’s which must be catered to the 
CSSR venture started by any given organisation. These three factors are profit, people and 
planet (Willard, 2002).

1000 words SHORT ANSWERS [ 15 points ] . Read the questions and explain your answers below. Be ready for a random discussion as you need to present your ideas in class. 1. If in a group, decide on who...

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