*1. Your Assignment.Read two articles:1. Professor Ted Levitt's classic article entitled "Marketing...

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*1. Your Assignment.Read two articles:1. Professor Ted Levitt's classic article entitled "Marketing Myopia." (See link below).(http://www.casadogalo.com/marketingmyopia.pdf)2. "Unleashing the Power of Marketing", by Beth Comstock, Ranjay Gulati, and Stephen Liguori. See link below).http://files.gereports.com/wp-content/uploads/2010/09/HBR-Comstock.pdfUsing insights from lecture notes, and the two articles, write a short essay (4-5 pages or so) that summarizes the key "take aways" (a.k.a. main points, lessons learned, implications) for marketing managers in terms of understanding their customers.

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Marketing                                                                                                                                       1
Marketing
Marketing                                                                                                                                       2
Marketing: 
As per the American Marketing Association, Marketing can be termed as an activity 
which focuses on creating, communicating, delivering and exchanging different offerings which 
benefits the organization as well as the stakeholders and society.  The success of the organization 
greatly depends on the marketing ability of the organization. There has been different orientation 
of marketing which was followed by the companies across the globe. Initially the organizations 
focused greatly on the product, the company worked on product orientation. The product concept 
focused on adding different features in the product with a strong focus on quality, performance 
and innovative features of the product which will help in attracting more and more consumers, 
but now the focus of the organizations have changed to consumers i.e. the organizations work on 
consumer oriented concept in which the companies focuses on designing their products and 
services as per the need and requirement of the consumers. This is the concept that is being 
followed by the major organizations, example Hollywood movies focuses on providing 
entertainment to the consumers rather than making a movie. The organizations focus on building 
strong strategies so as to attract more and more consumers so as to increase the profitability of 
the company.  
Marketing Strategies of GE: 
The companies have a strong focus on innovation which helps the company to attain 
competitive advantage in the market. Considering the example of GE, the company had strongly 
focused on different marketing aspects which helped the company to attain success in the market 
and achieve competitive advantage. The company strongly focused on formidable marketing so 
as to sustain in the market. GE had a strong focus on growth in all the businesses, which was 
achieved by acquisition and seeking out efficiencies. The company had a strong focus on 
Marketing                                                                                                                                       3
technology, innovation and strong customer relationship. With a strong focus on marketing with 
a strong focus on principles, people and process. The company focused on adopting different 
marketing strategies so as to attain success in the business, the company focused on 
segmentation, branding and communication to establish a strong relationship between the 
employees.

*1. Your Assignment.Read two articles:1. Professor Ted Levitt's classic article entitled "Marketing Myopia." (See link below).(http://www.casadogalo.com/marketingmyopia.pdf)2. "Unleashing the Power of...

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