1. Using at least five (5) segmentation factors from your readings, describe yourself in terms a marketer might use to place you in a market segment for casual clothing.
2. Of all the promotional tools we looked at, which one is the most effective in getting your attention and interesting you in a product? Conversely, which of the tools is something that has a slim to zero chance of reaching you, much less interesting you?
3. Keeping the Fundamental Accounting Equation in mind (Assets = Liabilities + Equity), categorize the items below into the proper category to create a simple balance sheet. Please provide the balance sheet in its entirety, not just the answer to the equation.
| Equipment | 250000 |
| Accounts Payable | 50000 |
| Cash | 25000 |
| Loans Payable | 125000 |
| Buildings | 400000 |
| Retained Earnings | 710000 |
| Land | 125000 |
| Accounts Receivable | 50000 |
| Inventory | 35000 |
4. Max the Tailor is going to sell custom suits. He was able to rent a garage from his Uncle Ed for $2,000 a month, which includes utilities, and he already owns the equipment he needs. He anticipates being able to sell his suits for $500 each. The raw materials (fabric, buttons, zippers, thread, etc.) will cost an average of $75 for each suit, and he plans to spend $25 per suit to advertise them. Assuming these are all the costs and revenues, what will beMax’s monthly break-even point in units? Does this seem like a reasonable amount for him to produce and sell every month? Please show your calculations.