Your boss, the Director of Communications at Company ABC, has noticed a shift in how leaders...

Question

Your boss, the Director of Communications at Company ABC, has noticed a shift in how leaders communicate within organisations from a tactical focus to a more strategic and elevated level. She has asked you to prepare an executive summary on the following theme:'How do leaders use corporate communications to execute strategy in the 21st century?'

Parul · Accepted Answer

SOUTHERN CROSS UNIVERSITY
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Don't forget to turn the page and complete your study plan for this assignment.
My assessment study plan
For Assessment --------- (please indicate 1, 2, 3 or 4) I am going to focus on the following three criteria (highlight the relevant boxes):
	 Criteria
	Key Issues
	My Plan: What I need to do and where I can find more information
	Format, Introduction, & Conclusion 
	Elements of the Introduction and Conclusion.
	I will conduct google search to find the samples of Memo. Also, I will use the library to find about the use of communication strategies in the 21st century. 
	Purpose & Audience 
	Developing ideas, planning and finding sources. 
	I will read the journal articles and instruction file. This will tell me my audience and purpose.
	Credibility 
	Incorporation and documentation of sources through paraphrasing, direct quoting, and summarising (including synthesising).
	Basically, I will search for journal articles those are peer-reviewed. I will understand the focus of the article and then present it in my own words. Also, I will provide the source reference those I will be using.

Your boss, the Director of Communications at Company ABC, has noticed a shift in how leaders communicate within organisations from a tactical focus to a more strategic and elevated level. She has...

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