You will be required to create a project management plan relating to your chosen project. You should include the following: Introduction Project management approach Project scope Milestone list...

Project Management Plan
To plan and execute the CSR marketing campaign launch for a new product- Walmart planning to launch a Tiffin-box for young children to address concern for obesity crisis in US
No. of Words: 1500; Reference Style: Harvard
Table of Contents
No. of Words: 1500; Reference Style: Harvard    1
A.    Introduction    3
1.    Project management approach    3
2.    Project scope    3
3.    Milestone list    3
4.    Schedule baseline and work
eakdown structure    4
5.    Change management plan    5
6.    Communications management plan    6
7.    Cost management plan    6
8.    Procurement, schedule, cost and staff management plan    7
9.    Project scope management plan    9
10.    Quality management plan    9
11.    Risk management plan    9
12.    Resource calendar    10
13.    Cost baseline    10
B.    Analysis of project management functions    11
Project management functions integration on project life cycle and how are they interdependent    11
Gantt chart    11
Constraints    12
C.    Internal and external stakeholders    12
D.    Evaluate project management integration mechanisms    13
References    14
A. Introduction
The project management plan researches, plans, perform, controls, and conclude a business Project to accomplish goals (Harvard Business review, 2013). Corporate social responsibility (CSR) is a business strategy offering economic, social and environmental advantages for stakeholders and society (WBCSD, 2019). CSR marketing campaign launch for new product of Tiffin-box for young children to address concern for obesity crisis by Walmart in US is addressed.
1. Project management approach
The approach of the project management is determining project goals, project deliverables, project schedule and supporting plans like staffing resources, raw material, communication, quality and risk management.
2. Project scope
The scope of the project is to offer opportunity to demonstrate the skills required for managing the success a business project. The proposed business project of managing CSR centred marketing campaign would involve and educate people, spreading consciousness and familiarizing healthy possibilities.
3. Milestone list
The Campaign is proposed to run between October and November 2019 and particular list of Milestone is demonstrated in Fig1. Milestone schedule beforehand helps to track the progress later easily (Harvard Business review, 2013).
Milestone Schedule
Fig1: Source: Made by the Researcher (2019)
4. Schedule baseline and work
eakdown structure
The Project of Marketing Campaign of tiffin box to address concern for obesity crisis by Walmart is proposed to run between October and November 2019. Work Breakdown Structure (WBS)
eaks the project into recognizable and suitable tasks and sections (Bender, 2014).
13
Work
eakdown structure for Marketing Campaign
Fig2. Source: Made by Researcher (2019)
5. Change management plan
The change management is planned after getting in project plan, performance report and change requests as inputs. The tools and techniques required are change control system, configuration management, performance measurement, additional planning and project information system. The outputs are updates of project plan, co
ective actions and lessons learned.
Coordinating changes across the whole project
Performance Reporting
Subsidiary Control of changes
· Scope Change control
· Cost Change control
· Schedule Change control
· Quality Control Change
· Risk Change Control
· Control Administration
Overall control of change
Fig3. Source: Made By Researcher (2019)
6. Communications management plan
There is need of proper communication plan to communicate different stakeholders for the success of the corporate social responsibility centred marketing campaign project (Dow & Taylor, 2010).
Communication Matrix for Project Campaign
Fig4: Made by the Researcher (2019)
7. Cost management plan
The entire marketing campaign including promotional activities needs approval for 8,000 dollars for 2 months. As per the WBS, the cost of the tasks to complete for the project is given in the table below.
Fig5. Source: Made By Researcher (2019)
8. Procurement, schedule, cost and staff management plan
Staffing needs and costs are given in the table of Fig6.
Staffing Needs and Cost
Fig6: Source: Made by the Researcher (2019)
Chefs or supervisors, delivery man will deliver Tiffin-boxes to school, food assemblers will pack lunch boxes, and executives will collect opinions and feedbacks and conduct initial researches.
The Campaign will need raw materials to prepare Tiffin-boxes as samples in the two schools as shown in Fig7.
Raw Material Resources Required and Cost
Fig8: Made by Researcher (2019)
9. Project scope management plan
The scope of the project management plan of marketing campaign will be to reach school-going toddlers’ guardians and parents of two nea
y pre-schools to approach for the campaign. There are eight staffs required for the CSR related campaign of tiffin box launching by Walmart. Targeted customers will be reached to address the crisis of obesity and offer solution in small tiffin box with healthy food and messages as samples distributed in the campaign for two months in two schools.
10. Quality management plan
Quality standards are ensured by contacting authorised food dealers and suppliers for food packets, raw materials and tiffin box. Ensuring dealers have registration and permission certification for supplying food products, meet global international standard and safety ensured for consumption. Checklists maintained for quality revision and check to meet terms and condition.
11. Risk management plan
Expected Strategic Risks involved in Campaign
Fig9: Made by Researcher (2019)
12. Resource calenda
A resource calendar is a calendar that is used to reflect specific working hours, vacations, leaves of absence, and planned personal time for individual resources.
    Resource Calenda
    Resources of working and non-working
    Time
    Working hours
    12 am to 3 pm six days a week (Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)
    Vacations
    Sundays are off every week, National holidays
    Leaves of absence
    Medical leave, Emergency leave
    Personal time for individual resources
    3 pm to 4pm on working days for distribution of funds, eating food, tea time, contacting different clients
Fig12. Made By Researcher (2019)
13. Cost baseline
Cost baseline handles money project predicted to cost and when...