You are the CEO of a major corporation whose databases were recently hacked, and sensitive customer information was stolen. The media has persistently asked you for some kind of statement regarding...

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Introduction
For the company, it is important to eliminate the risk factors and focus on the crisis management which can help in handling the corporate communication while facing the disaster situation. The management needs to align a well-developed set of practices which can help in
idging and aligning a transparency in taking care of the situation (Panagiotopoulos, 2016). It would help in
inging a positive approach during such crises situation as much as possible. It would also help in escaping the reputation damages. Recently, as the companies are growing in emerging in the social platforms, it is important for the organization to look out for any
eaches, threats and the social attacks which it can face in the near future. The organization needs to be transparent and needs to set out the best positive message to the media and the public as they need to take necessary steps to restore the trusts and taking care of the situation as to focus on the how to put the best possible steps to have a damage controlled situation. The organizations are mainly facing the cyber attacks and the hackers are not only stealing the information but they are also making the organization lose their reputation along with causing a permanent damage in the form of lost trust and restoring the business. It is important to take necessary key steps to target such potential hackers along with taking a proactive defense mechanism which can preclude such situation. During such a situation, if stealing of information has still taken place, it is important for the management to communicate to the public and the media as to restore the faith, trust and taking necessary steps to avoid the future loops.
Crisis message using the Crisis and Emergency Risk Communication (CERC) model
The first important steps are to align a line of legal help. It is important to engage the lawyer who has a data along with the engaging privacy law which can ensure an expertise and provide legal issues related to the statutes and regulatory demands in term of the stealing and the lost data along with the fragmented and complicated. As a CEO it needs to have a disclosure requirement which needs to be as per the state's requirement. It...