Weighting/Value: 25%. Assignments will be marked with a GRADE only. Details of Task: Case: Choose any one of the below listed companies to write your report: A) Murray Goulburn: considering business...

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 Introduction to company
Mu
ay Goulburn was formed in 1950 as an agricultural cooperative from a large group of dairy farms. This has grown up to an extent of becoming Australia’s largest milk and milk products processor (Kobayashi, 2017). The company has more than 9 manufacturing plants over the region which processes more than 35% of the milk supply of the nation into the milk products and supplies them in both domestic and international market. With around 2500 suppliers who also hold a share in the company and around 2000 employees, the company accounts for an annual turnover of around A$2.4 billion. Mu
ay Goulburn's expansion opportunities knock the doors for new investment plans, the strong part of the company lies in its product range, the company manufactures such product which will make it easy to find markets across the globe because dairy products are used everywhere by everyone.
Industry expansion opportunities
Expansion opportunities would be better in a populated country would be better, as the task of finding new consumers will be really easy. The customers and consumers of Australia believe and value the importance of safety standards and regulations. That is why the companies comply with the proper food and safety standards. This is an additional benefit for MG who is willing to expand its wings in a new market like India. The company which is now a multimillion group has been equipped with the best technology available for the production and packing which is relevant for sale in Asian Countries. As the days for the Asians turning into a good, making them richer, the demand for the value-based food items is increasing day by day. The demand for nutritional milk powder is on a high which is the USP of MG.
Market analysis of the country
India is a developing nation which is becoming a good prospect for market expansion by so many companies and counties slowly and steadily. As the second largest populated country in the world, it has a big consumer market because of increasing per capita income and increased demand for the health foods. Also Dairy is the first rank commodity in India whose demand (for milk)is set to rise to 180 million tonnes by the year 2022 (Nguyen, 2015). The supply field requires an annual growth of 5 million tonnes for the coming 15 years. Due to the increasing interest in nutrition, higher incomes, increasing consumers, the market potential in India is also on a boom. The increasing demand conditions are due to the following factors:-
a. Market growth and size- due to increased per capita income, increased population of health-conscious people, the market size is increasing day by day.
. Change in consumption pattern:- due to the changing patterns of consumption in u
an areas, the demand for the packed dairy products in on rising.
c. Increased no. of aware consumers- due to increasing consumer awareness, the focus on better quality of food has also risen.
Comparison of the India expansion with the Korea
    STAT
    India
    Korea
    Budget >Revenues
    $172.10 billion 
Ranked 23th
    $3.20 billion 
Ranks 122nd.
    Budget surplus >
    -5% of GDP 
Ranked 143th.
    -0.4% of GDP 
Ranked 2nd.
    Public debt, share of GDP
    49.6 CIA 
Ranked 64th
    0.4 CIA 
Ranked 153th.
    Exports
    $301.90 billion 
Ranked 19th
    $4.71 billion 
Ranked 116th
    Exports per capita
    $244.12 
Ranked 148th
    $191.10 
Ranked 163th
    
    
    
    GDP > Industry
    18% 
Ranked 169th.
    47.5% 
Ranked 17th
Besides the promising Economy of India, the political and the legal environment of the country is equally supportive. The Korea economy looks weak in comparison and the political and the legal environment are disciplined and highly strict. Any non adherence leads to penalising, fine or being punished severely.
For the socio cultural environment, it equally looks good in India who is supportive of the cause but the Korean people believes in high lifestyle and needs to be matched before the company can be invested.
It is highly recommended that the company should invest in India rather than in the Korea market. It would be make the company grow as the country is aggressively developing it would allow the company to also expand further and grow. Similarly, another approach is to set up the business model that needs to align with the low competitive pricing in order to convert the localities into the regular and the loyal customers base. For the company to also expand in an international level it needs to also integrate the business strategy matching with the business plans which can progressively guide commercial transactions that can also match with the various entities progressively in different countries. For this, there is also a need of the international business strategy that should configure with the plans and actions matching with the private companies such as the Mu
ay Goulburn in this case than comparing it with the governments; or the related goal to match with the increased profit. Expansion opportunities would be better in a populated country would be better, as the task of finding new consumers will be really easy. The customers and consumers of Australia believe and value the importance of safety standards and regulations. That is why the companies comply with the proper food and safety standards. For this, there is also a need...