Using the Business Plan template (titled as “Main Template” and other additional templates) provided by your nominated trainer and assessor (also available in e-learning), develop a strategic business plan for a small business or enterprise of your choice or use the organisational context of Academies Australasia.
To demonstrate competency you will need to consider in your analysis the capabilities and resources of the new enterprise, vision, mission, trends and developments in the marketplace, comparative market information, and legal and ethical restraints on the proposed business activity. Finally, the business plan should provide a forecast for the long-range direction of the business and its strategic success.
You will be working to develop a business plan for your chosen business to open a new branch at Hobart. The paper and the presentation should include a well-laid process to actualize the business idea, strategic financial feasibility, marketing feasibility, and operational feasibility. In order to open a new branch to offer services at Hobart, the company needs to have the appropriate legal clearance from the relevant authority. You will also need to conduct an extensive research to identify the legal requirements and summarize your findings.
ORGANISATIONAL CONTEXT (if not using a business of your choice)
Academies Australasia is a leading education provider offering English language, Senior High School, Singapore Government School Preparatory Certificate, Diploma, Advanced Diploma, Bachelor and Master degree courses. They offer more than 100 qualifications to about 5,000 students across campuses in Sydney, Melbourne, Brisbane, Perth and Singapore. Currently, the company is planning for expansion and therefore exploring the viability of opening a branch at Hobart, Tasmania.
For more information on Academies Australasia and its operation, please visit the organisation’s website at http://www.academies.edu.au/. Latest annual report of the company is available at http://www.academies.edu.au/Annual-Reports.html#.Wkwgx1WWbGg.
You will be working to develop a business plan for Academies Australasia to open a new campus at Hobart. The paper and the presentation should include a well-laid process to actualize the business idea, strategic financial feasibility, marketing feasibility, and operational feasibility. In order to open a new campus to offer vocational education qualification at Hobart, the company needs to have the appropriate legal clearance from the relevant authority. You will also need to conduct an extensive research to identify the legal requirements and summarize your findings.
There is no specific word limit on this report but you may use several templates from the detailed business plan template (titled as “Main Template”) provided and your report must follow the structure below:
STRUCTURE FOR THE STRATEGIC BUSINESS PLAN
- Cover Page
- Executive Summary
- Table of Content
- Business Plan Summary
- The Business
- The Market
- The Future
- The Finances
- Business Plan Timeline (Gantt Chart)
- The Organisational structure & operational plan
- Business details
- Registration details
- Business premises
- The products and services to be offered by the organisation
- Organisation chart
- Management & ownership
- The key HR policies of the business regarding Recruitment of Staffs, Performance Appraisal, Salary and Compensations Structure.
- Key personnel
- Risk management
- Legal considerations
- Sustainability plan
- The Market and market analysis
- Market research
- Market targets and 4 Ps of marketing for the business
- Your competitors
- Environmental/industry analysis (e.g. Porter’s five forces analysis)
- Your customers
- S.W.O.T. analysis that will identify certain strengths and opportunities of the proposed company and should address some key weaknesses and threats.
- The Future
- Vision statement
- Mission statement
- Action plan
- The Finances
- Key objectives, assumptions & financial review
- Start-up costs for [YEAR]
- Balance sheet forecast
- Profit and loss forecast
- Expected cash flow
- Break-even analysis
- Supporting documentation