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Use the ‘Lean Approach’ to evaluate a potential new business idea to ascertain if it is feasible or not. This willrequireyou to generate a potential business idea (social or business enterprise),...

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Use the ‘Lean Approach’ to evaluate a potential new business idea to ascertain if it is feasible or not.




This willrequireyou to generate a potential business idea (social or business enterprise), present it in the form of a ‘Lean Canvas’ and conduct research. Based on your research you will evaluate your original Lean Canvas and clearly indicate, whether you will be pursuing it, with a rationale for your decision.




B. Critically discuss, using academic literature, what other factors impact successful entrepreneurship, beyond the ‘Lean Approach’. In doing so, relate your response to an entrepreneur of your own choosing. What do you conclude about successful entrepreneurship?




This willrequireyou to understand and discuss elements of entrepreneurial success, based on frameworks presented in the module and wider reading, to reach a coherent conclusion.











Assignment guidelines





At the highest level, there is no perfect solution and your creativity alongside academic rigour is important. Task A is very much about applying the concepts to determine if there is an opportunity, whereas Task B requires you to utilise academic literature to discuss the factors beyond a ‘lean approach’. Higher marks will be awarded based on the following criteria:



·


Clarity of depiction of the business idea and Lean Canvas.



·


Quality and scope of research of ‘idea’.



·


Effective analysis, of original Lean Canvas, based on research carried out.



·


Clear indication of decision and rationale to pursue or not, using appropriate ‘tools’.



·


Application of theory to practice and use of academic frameworks in discussing factors constituting entrepreneurial success.



·


Evidence of wider reading.



·


Evidence of synthesis and clarity of discussion



·


Work is clearly organised, structured, and presented in a cohesive style, with a logical flow and critical manner.



·


Appropriate use of tables, and diagrams and referencing correctly.






Answered 7 days After Jan 03, 2023

Solution

Deblina answered on Jan 09 2023
48 Votes
BUSINESS IDEA: LEAN APPROACH
Table of Contents
Part A    3
Business Overview    3
Lean Canvas    5
Part B    6
Elements of Entrepreneurial Success    6
References    8
Part A
Business Overview
The main problems that is presently contemplating the scenario of the taxi logistics industry is the fact that no app based taxi logistics provides services to connect in the city who needed rights for the long distance. This is one of the biggest aspect that can be solved as the major focus on developing app based taxi services that a connects longer distances extending from one city in one part of the nation to the another city in the other part. Normally when the distances are long the travel time is often are more in some aspects it can take a more than 1 to 2 days. In certain cases when the cities that are being connected is so wide that the distance taken to travel can be more than 3 days. This can also give the customers the app based services for renting cars for travelling longer distances that connects more than 2 to 3 cities. Another important aspect is that presently there is no app that gives recognition to the requirements and the certificate of the drivers. It is effective to consider that the drivers are certified and each a driver is a given those area which they are capable of.
For instance, while connecting cities from the plain geographical region to mountains and hilly geographical region it is expected that the driver is certified driver of hills because as we know that the strategies of driving on hills and planes are exponentially different. While connecting cities of large distances it is obvious that there can be wo
ied geographical features and this should be kept in mind. In this aspect it is effective to propose a new business idea that contemplate are innovative aspect in the app based car services that will be dominant in connecting the cities that are quite far from each other.
This will include customer base who are ardent traveller and people who are comfortable in community in cars. This includes the passengers who have chronic heart diseases and cannot commute on aeroplane. This also includes the elderly travelers who can find it comfortable by travelling a long distance through car. The business idea proposes a new app based taxi services that mainly provides travelling cabs for commuting long distances connecting more than 3 to 4 cities and those travelling that takes more than 2 days.
The business idea has a more dominant impact in the tourism industry as well. Another significant aspect of the business is that it would be relevant in the app based car service industry about the prospect of connecting not only the cities but also to different countryside by effectively developing the infrastructure of the entire business.
The entire business would require both online and offline based infrastructure. The online infrastructure required to control the app based services with proper GPS system providing accurate informations for the driver as well as for the customers. Offline based infrastructure requires building stations where the driver can address the requirements such as personal uses. It also requires to collaborate with the hotels and other lodge based services in order to provide lodging to the customers and the drivers as...
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