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What am I required to do in this assignment? Apply your understanding of international business, market selection and entry modes to a specific organisationBritish Petroleum . Your report must be...

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What am I required to do in this assignment?
Apply your understanding of international business, market selection and entry modes to a specific organisationBritish
Petroleum . Your report must be written about this organisation. You must seek approval from the Unit Coordinator if you
wish to use a different UK company other than the one allocated to you. Please specify your reasons for doing so.
You must evaluate the organisation’s cu
ent international strategy and recommend a new market to enter, the optimal entry
mode to be used and any other relevant information you deem important.
Submission Deadline Marks and Feedback
Before 10am on:
20 working days after deadline (L4, 5 and 7)
15 working days after deadline (L6)
10 working days after deadline (block delivery)
Click or tap to enter a date.
Unit title & code International Business Management BSS044-3
Assignment number and title Assessment 1
Assessment type Written Report
Weighting of assessment 40%
Size or length of assessment 3,000 words
Unit learning outcomes 1. Demonstrate the following knowledge and understanding
• To demonstrate understanding of how international businesses operate within their strategic
context
2. Demonstrate the following skills and abilities
• To use appropriate research concepts and frameworks to evaluate international business
practice
09/03/2023
2
Specifically, you should make sure you include, at minimum:
• An evaluation of the cu
ent international strategy of the organisation
• A justified recommendation for a suitable new market to enter with supporting evidence and reasoning
• A justified recommendation for a suitable entry mode to use with supporting evidence and reasoning
You will need to utilise both theoretical knowledge and necessary frameworks/tools relevant to the assessment alongside
strong consideration of practical issues and potential obstacles. You need to apply your research skills to find information and
literature on your selected company and potential markets.
You should also consider and discuss any relevant global trends that may affect international expansion for your chosen
usiness, including but not limited to Brexit, the impact of Covid-19 and changing global trade trends.
Additional Guidance:
1. The balance between market analysis and the actual planning
ecommendations– ensure that your work is balanced
with regards to analysis and recommendations. For example, do not use a lot of words summarising the analysis, at the
expense of developing your recommendations and considering potential issues.
2. Clarity – planning needs to be very specific; stating that you will entry country X using entry mode Y is not enough. You
need to explain the rationale behind your choices, the academic tools/frameworks used, the issues that you took into
consideration and also demonstrate that you have given some thought to the implementation and implications of your
ecommendations.
3. Academic content – you are expected to include academic material into your report rather than relying upon online
sources alone. You need to demonstrate an understanding of the theoretical background of international business
through your citation of relevant academic content.
4. Executive summary – an executive summary should be written in a way that allows the executive who reads it to know
what the problem is and how it is to be solved. Essentially, it is a summary of your problem statement, objectives and
how to achieve them (i.e., how to solve the problem).
5. Secondary data use – Analysis should be supported with secondary data (from the literature). You should demonstrate
wider reading and acknowledge the sources of your information, both in the main body and in your bibliography.
Information pertaining to the potential markets and selected company should be sourced from reliable sources rather
than through general web search, you should speak to an Academic Li
arian if you require assistance with this.
6. Presentation and structure – to achieve an excellent grade, your presentation needs to be immaculate – this includes
numbering tables, referencing co
ectly etc. Do not present a lot of data and information in tables as appendices. Data
or statistics that refer directly to your discussion in the main body, should be presented in the main body.
7. Tables and figures – tables and figures need to be numbered and each should have a title that is self-explanatory. Your
analytical content must be high, demonstrating critical thinking and the ability to apply relevant marketing concepts
3
8. Word limit – 3,000 words. This will exclude your references in the executive summary, reference list, title page, table
of contents and the appendices. Please, note that your cover page must have your Full Name and ID Number.
What do I need to do to pass? (Threshold Expectations from UIF)
Show sufficient knowledge of how international businesses operate within their strategic context. Use appropriate research concepts and
frameworks to evaluate and appraise international business practice.
How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the
Assignment Brief and
ing it to the session with you.
How does assignment relate to what we are doing in scheduled sessions?
We will discuss and explore conditions for international market entry in scheduled sessions, developing and refining our
knowledge regarding market analysis, entry modes and other related academic theories, models and concepts. You should
develop this body of knowledge and apply to your individual reports.
How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and consider your grade before you submit.
3rd Class – 40-49% Lower 2nd – 50-59% Upper 2nd – 60-69% 1st Class – 70%+
Knowledge
and
Understanding
(30%)
Some use of academic literature but
with limited logical inte
elation
with the problem set. Limited use of
elevant course concepts, models or
theories. Very limited understanding
of the industry in which the chosen
organization operates within.
Limited or no awareness of the
strategic context within which the
international business operates.
Minimum of 2 or more entry modes
discussed with some e
ors and/or
omissions.
Fair use of academic literature
ut lack of depth/connect to
problem set. Some use of
course concepts, models and
theories. Little understanding
of the industry in which the
chosen organization operates
within. Limited awareness of
the strategic context within
which the international
usiness operates. 3 or more
entry modes discussed with
minor e
ors and/or omissions.
Good use of academic
literature, good use of course
concepts, models and
theories but lacking in depth
and/or
eadth. Some
understanding of the industry
and strategic context within
which the chosen
organization operates.
Multiple entry modes
discussed with general
accuracy.
Very good use of academic
literature in connection to
problem set and excellent
overall application of multiple
course concepts, models and
theories. Clear and proficient
understanding of the industry
and strategic context within
which the chosen organization
operates. Multiple entry modes
discussed with accuracy.
Research
Quality (30%)
Poor quality of research with low-
quality sources used. Poor input into
discussion and conclusion of report.
Fair quality of research but
limited in scope or depth,
limited input into discussion
and conclusion of report.
Good quality of research with
easonable input into
discussion and conclusion of
eport. May be limited in
scope/depth.
Excellent quality and range of
esearch demonstrated, with
clear input into discussion and
conclusion of report.
Structure and
Discussion
(30%)
Poor structure and design with a
easonable flow of ideas. Individual
points made with little connective
Fair structure and design.
Individual points have some
connection with attempt at a
persuasive overall argument.
Well-structured arguments
and design with reasonable
flow of the report.
Well-structured arguments
with good design of the
sections with good flow of
ideas.
4
tissue in constructing persuasive
argument.
Presentation
and
Referencing
(10%)
No report structure used or a very
poor, disjointed report structure
utilised. Referencing present but
frequent e
ors. Reference list
utilizes some references detailed in
the unit reference list.
Report structure used by with
e
ors and/or poor
implementation. Referencing
present but some e
ors.
Reference list includes some
eferences from those detailed
in the unit reading list.
Formal report structure used
for the most part of the
assessment. Mostly accurate
eferencing. Reference list
includes a good number of
eferences from those
detailed in the unit reading
list.
Formal report structure and
format used consistently
throughout the assessment.
Accurate referencing. The
eference list includes many
sources as detailed in the unit
eading list.

British Petroleum (Image)
An Analysis of International Strategy and a Proposal for Expansion
Font -Times New Roman/Cali
i
Heading-Bold size 14
Sub Heading -14
Normal size-12
Line Space 1.5
Reference-Harvard
No Image copy and Paste.
Word count- 3000
Annexture
Table of content
Executive Summery
Introduction
Industry & company overview
1.1 Evaluating the international strategy of British Petroleum
1.2 Proposed country for Expansion.
1.3 Proposed Mode of Entry
Conclusion
References
Annexture
Answered Same Day Mar 06, 2023

Solution

Bidusha answered on Mar 06 2023
39 Votes
British Petroleum (Image)
An Analysis of International Strategy and a Proposal for Expansion

Table of content
Executive Summary
Introduction
Industry & company overview
Evaluating the international strategy of British Petroleum
Proposed country for Expansion.
Proposed Mode of Entry
Conclusion
References
Executive Summary
British Petroleum Plc. is a global oil and gas organization with exercises on pretty much every landmass on the planet. It is settled in the Assembled Realm and has been associated with the overall market for a long time. This report's objective was to propose another market and entry methodology for British Petroleum (BP). The accompanying reasons are the reason this examination proposed India as the following market for BP to explore. To start with, a considerable lot of BP's rivals are underutilizing the market; second, the country is as yet reliant upon imports to meet its oil needs since it can't deliver sufficient oil locally; third, the district is gradually yet consistently turning out to be more coordinated; fourth, the market is significant; and fifth, India is on target to surpass China as the third-biggest economy on the planet by 2030 because of its quick u
anization, industrialization, and economic development. Previously, BP has investigated entrance into another market using joint endeavours, authorizing, and greenfield Venture. This examination recommends joint endeavour as the best section technique for the India market. It suggests working with Dependence Ventures Ltd. (RIL), the biggest oil and gas organization in India's confidential area, which is defied with issues such an absence of specialized mastery, testing topography, and high capital consumptions. RIL is looking for a specialized accomplice to assist with tackling these issues; given BP's long stretches of involvement, it can help. besides, presents less risk to BP.
Introduction
The British Petroleum (BP) company was established in 1909 as the "Old English Persian Oil Partnership" as a British Realm adventure because of the disclosure of oil assets in the Middle Eastern world (in what is cu
ently Iran). The company needed to venture into oil saves in the North Ocean and Gold country in 1954 because of the Iranian nationalization cycle, and it was renamed British Petroleum. Since it offered products that numerous nations depended on and couldn't deliver all alone, BP has been an internationally centered company with a concentration around America and Europe since its establishment. Because of the offer of the excess offer block (31.5%) claimed by the UK government, which recommended that privatization was presently finished, the company encountered its absolute bottom ever in the last part of the 1980s. Four fundamental sectors (streams) make up present day business:
1. Investigation and creation of oil and gas are far reaching all through the world. 24 processing plants that produce oil (62% of all out business result) and flammable gas (38%) are claimed by BP or have an offer in it.
2. The transformation of normal oil into buyer things through handling and business. 29,200 gas outlets are claimed by BP (USA 15,000, Rest of the World 14,200).
3. Petrochemical handling: BP has 38 synthetic creation offices universally.
4. Fuel, gas, and elective energy (BPsolar). Especially, the growing gas market is turning into an increasingly more critical industry for the BP bunch.
67 Megawatts of sun based energy can be created yearly right now. British Petroleum, which utilizes 115,250 individuals in many various callings, is the second-biggest oil partnership on the planet and the eighth-biggest company in general. Just about 80 countries all through the world, including impressive parts of Europe, North and South America, Asia, Australia, and Africa, sell this astonishing number of things. This worldwide organization has been accomplished since the mid 1980s and is as yet developing thanks to associations and consolidations with numerous different businesses. Thus, there are essentially vast measures of auxiliaries. The two most significant consolidations in British Petroleum's set of experiences occu
ed with Amoco (1889), which was established in 1998, and ARCO (1866), which was established in 1999 (Sindraj, 2023).
In 2000, Burmah Castrol was procured, prompting the consolidation. These huge a
angements, which expanded the size of the British Petroleum bunch worldwide, incorporated various auxiliaries, requesting rea
angement. A few little firms that didn't fit with the company's redesign must be sold thus. After a development in the company's exercises in Germany, the firm converged with ARAL, one of the greatest petrochemical partnerships in Germany, in 2002. 28 new auxiliaries were added to the firm because of this consolidation, or would it be advisable for me I say takeover (on the grounds that Amoco or ARCO were not involved), and Aral itself was previously made out of two sizable gatherings, the Aral bunch and Veba Oil, which joined in 1998 (Panda and Leepsa, 2019). All of the previously mentioned consolidations are techniques utilized by the company to foster their worldwide organization and infiltrate new unfamiliar markets. The inspirations and techniques British Petroleum utilized to grow internationally and enter new markets are talked about in the following segment. The paper is coordinated into four segments: a prologue to the company (British Petroleum), an assessment of its overall procedure, ideas for new markets, entrance systems, and PESTLE investigations of those new markets, and an end.
Industry and company overview
The widely popular worldwide partnership BP is situated in London, Joined Realm. The start of BP might be seen as in 1908, when a Persian oil company tracked down oil assets in Iran. BP positions third in the oil and gas sector and is the fourth-biggest firm on the planet by income. It is effectively engaged with the creation, conveyance, power producing, petrochemical marketing, and exchanging of gas as well as gas investigation and refining. Besides, BP participates in energy recovery drives utilizing biofuels, hydrogen, wind, and sun powered energy. In excess of 500 help habitats and parts of British Petroleum might be seen as from one side of the planet to the other. The company has a day to day creation limit of multiple million ba
els of oil. As far as corporate social obligation, BP's set of experiences is sporadic.
The business has confronted political reaction while being taken part in various wellbeing and environmental emergencies. Thusly, in 1998, BP impacted the world forever by taking the principal significant environmental change moderation proportions of any oil maker. British Petroleum put forth a company objective to diminish ozone depleting substance discharges around the same time. BP ordinarily...
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