Assessment 2: Strategic Analysis (Individual)
Submission Deadline: Week 8; Weightage: 25%
This assessment is to be completed individually.
In cases where it is suspected that a student has plagiarized content from another student or any
other source without proper referencing, the Institute's Student Academic Integrity and Honesty
Misconduct Policy will be enforced.
Your assignment must be submitted electronically via Turnitin on the Unit Moodle site. Late
submissions, without an approved extension, will incur penalties. Please refer to the Unit outline
for further details on late penalties.
Task: Strategic Analysis (700 words)
For this assessment, you are tasked with conducting a Strategic Analysis that includes a 'Gap
Analysis' and outlines strategic initiatives to
idge identified gaps. Gap Analysis is essential for
informing strategic planning, helping organizations identify opportunities and changes needed
for success and sustainability.
There are two types of gaps to consider: shortages (e.g., profit, demand, supply) and surpluses
(e.g., workforce). Your analysis should explore at least three performance indicators, both
quantitative and qualitative, and compare them within a chosen organization. Examine why the
organization couldn't achieve its targets, the consequences, and proposed strategies for achieving
the desired performance levels.
To support your analysis, refer to the provided source on Gap Analysis. Ensure proper citation
and referencing.
Total Marks: 25 - Refer to the marking ru
ics for detailed grading criteria
Page 1 of 6
BUS202 Business Planning Assessment Brief
Assessment 1: Market Analysis (Individual)
Submission Deadline: Week 4; Weightage: 30%
This assessment is to be completed individually.
In cases where it is suspected that a student has plagiarized content from another student or any
other source without proper referencing, the Institute's Student Academic Integrity and Honesty
Misconduct Policy will be enforced.
Your assignment must be submitted electronically via Turnitin on the Unit Moodle site. Late
submissions, without an approved extension, will incur penalties. Please refer to the Unit outline
for further details on late penalties.
Task: Critical Analysis of a Real-world Market Analysis Case Study (800 words)
In this assessment, you are required to critically analyze a given real-world business case study
elated to Market Analysis. Your analysis should encompass both quantitative and qualitative
aspects of the market, such as market size (volume and value), customer segments, competition
(utilizing Porter's Five Forces Model), and the economic, social, and cultural environment with
egard to entry ba
iers, regulations, and ethical considerations.
To support your analysis, apply relevant theoretical frameworks and concepts acquired through
textbooks, readings, discussions, and lectures. Ensure proper citation and referencing in APA
style for all sources of information.
Total Marks: 30 - Refer to the marking ru
ics for detailed grading criteria.
Marking Ru
ic for Assessment 01:
Criteria HD XXXXXXXXXXMarks) D XXXXXXXXXXMarks) C XXXXXXXXXXMarks) P XXXXXXXXXXMarks)
ULO1:
Importance
of Planning
- Exceptional understanding of
planning importance.-- Profound
insights into best practices.--
Exceptional application of
theory to practice.--
Comprehensive analysis.
- Strong understanding of
planning importance.--
Effective description of best
practices.-- High degree of
theory-application.--
Comprehensive analysis.
- Satisfactory understanding
of planning importance.--
Essential best practices
description.-- Adequate
theory-application.--
Reasonable analysis.
- Basic understanding of
planning importance.--
Limited description of best
practices.-- Attempts at
theory-application.-- Basic
analysis.
ULO2:
Research
and Analysis
- Outstanding research and
analytical skills.-- Extensive and
highly insightful research.--
Skillful integration of findings.--
Exceptional depth and
eadth
of research.-- Comprehensive
analysis.
- Strong research and
analytical skills.-- Thorough
esearch.-- Effective
integration of findings.--
Comprehensive research
effort.-- Comprehensive
analysis.
- Competent research and
analytical skills.-- Adequate
esearch.-- Reasonable
integration of findings.--
Adequate research effort.--
Reasonable analysis.
- Basic research and
analytical skills.-- Limited
esearch.-- Minimal
integration of findings.--
Limited research effort.--
Basic analysis.
Page 2 of 6
Criteria HD XXXXXXXXXXMarks) D XXXXXXXXXXMarks) C XXXXXXXXXXMarks) P XXXXXXXXXXMarks)
ULO3:
Market and
Competitor
Analysis
- Exceptionally detailed and
insightful market analysis.--
Thorough examination of
quantitative and qualitative
aspects.-- Exceptional analysis of
competitors using Porter's Five
Forces.-- Excellent
understanding of market
factors.-- Comprehensive
discussion of entry ba
iers,
egulations, and ethics.--
Comprehensive analysis.
- Detailed and insightful
market analysis.-- Effective
examination of quantitative
and qualitative aspects.--
Competent analysis of
competitors using Porter's Five
Forces.-- Solid understanding
of market factors.-- In-depth
discussion of entry ba
iers,
egulations, and ethics.--
Comprehensive analysis.
- Satisfactory market
analysis.-- Adequate
examination of quantitative
and qualitative aspects.--
Adequate analysis of
competitors using Porter's
Five Forces.-- Basic
understanding of market
factors.-- Adequate
discussion of entry ba
iers,
egulations, and ethics.--
Reasonable analysis.
- Basic market analysis.--
Examination of either
quantitative or qualitative
aspects.-- Limited analysis of
competitors with minimal
use of Porter's Five Forces.--
Limited understanding of
market factors.-- Limited
discussion of entry ba
iers,
egulations, and ethics.--
Basic analysis.
Assessment 2: Strategic Analysis (Individual)
Submission Deadline: Week 8; Weightage: 25%
This assessment is to be completed individually.
In cases where it is suspected that a student has plagiarized content from another student or any
other source without proper referencing, the Institute's Student Academic Integrity and Honesty
Misconduct Policy will be enforced.
Your assignment must be submitted electronically via Turnitin on the Unit Moodle site. Late
submissions, without an approved extension, will incur penalties. Please refer to the Unit outline
for further details on late penalties.
Task: Strategic Analysis (700 words)
For this assessment, you are tasked with conducting a Strategic Analysis that includes a 'Gap
Analysis' and outlines strategic initiatives to
idge identified gaps. Gap Analysis is essential for
informing strategic planning, helping organizations identify opportunities and changes needed
for success and sustainability.
There are two types of gaps to consider: shortages (e.g., profit, demand, supply) and surpluses
(e.g., workforce). Your analysis should explore at least three performance indicators, both
quantitative and qualitative, and compare them within a chosen organization. Examine why the
organization couldn't achieve its targets, the consequences, and proposed strategies for achieving
the desired performance levels.
To support your analysis, refer to the provided source on Gap Analysis. Ensure proper citation
and referencing.
Total Marks: 25 - Refer to the marking ru
ics for detailed grading criteria.
Page 3 of 6
Marking Ru
ic for Assessment 02:
Criteria HD XXXXXXXXXXMarks) D XXXXXXXXXXMarks) C XXXXXXXXXXMarks) P XXXXXXXXXXMarks)
ULO1:
Importance of
Planning (5
Points)
- Exceptional understanding of
planning importance.-- Profound
insights into best practices in
usiness planning.-- Exceptional
application of theory to
practice.-- Comprehensive
analysis.
- Strong understanding of
planning importance.--
Effective description of best
practices.-- High degree of
theory-application.--
Comprehensive analysis.
- Satisfactory understanding
of planning importance.--
Essential best practices
description.-- Adequate
theory-application.--
Reasonable analysis.
- Basic understanding of
planning importance.--
Limited description of best
practices.-- Attempts at
theory-application.-- Basic
analysis.
ULO2:
Research and
Analysis (5
Points)
- Outstanding research and
analytical skills.-- Conducts
extensive and highly insightful
esearch relevant to business
planning.-- Skillfully integrates
esearch findings into the
analysis.-- Exceptional depth
and
eadth of research.--
Comprehensive analysis.
- Strong research and
analytical skills.-- Thorough
esearch relevant to business
planning.-- Effectively
integrates research findings
into the analysis.--
Comprehensive research
effort.-- Comprehensive
analysis.
- Competent research and
analytical skills.-- Adequate
esearch relevant to
usiness planning.--
Integrates research findings
into the analysis reasonably
well.-- Adequate research
effort.-- Reasonable analysis.
- Basic research and
analytical skills.-- Limited
esearch relevant to
usiness planning.--
Minimal integration of
esearch findings into the
analysis.-- Limited research
effort.-- Basic analysis.
ULO3: Market
and
Competitor
Analysis (5
Points)
- Exceptionally detailed and
insightful market analysis.--
Thorough examination of
quantitative and qualitative
aspects.-- Exceptional analysis of
competitors using appropriate
tools/models.-- Demonstrates an
excellent understanding of
market factors.-- Comprehensive
discussion of entry ba
iers,
egulations, and ethics.--
Comprehensive analysis.
- Detailed and insightful
market analysis.-- Effective
examination of quantitative
and qualitative aspects.--
Competent analysis of
competitors using appropriate
tools/models.-- Solid
understanding of market
factors.-- In-depth discussion
of entry ba
iers, regulations,
and ethics.-- Comprehensive
analysis.
- Satisfactory market
analysis.-- Adequate
examination of quantitative
and qualitative aspects.--
Adequate analysis of
competitors using
appropriate tools/models.--
Basic understanding of
market factors.-- Adequate
discussion of entry ba
iers,
egulations, and ethics.--
Reasonable analysis.
- Basic market analysis.--
Examination of either
quantitative or qualitative
aspects.-- Limited analysis
of competitors with minimal
use of appropriate
tools/models.-- Limited
understanding of market
factors.-- Limited discussion
of entry ba
iers,
egulations, and ethics.--
Basic analysis.
ULO4:
Financial Tools
and
Information (5
Points)
- Exceptional utilization of
financial tools and information
in planning.-- Thorough and
insightful application of financial
data.-- Exceptional analysis of
financial aspects in planning.--
Comprehensive discussion of
financial strategies.--
Comprehensive analysis.
- Effective utilization of
financial tools and
information in planning.--
Sound application of financial
data.-- Competent analysis of
financial aspects in planning.--
In-depth discussion of
financial strategies.--
Comprehensive analysis.
- Adequate utilization of
financial tools and
information in planning.--
Reasonable application of
financial data.-- Adequate
analysis of financial aspects
in planning.-- Basic
discussion of financial
strategies.-- Reasonable
analysis.
- Limited utilization of
financial tools and
information in planning.--
Minimal application of
financial data.-- Limited
analysis of financial aspects
in planning.-- Limited
discussion of financial
strategies.-- Basic analysis.
ULO5:
Business Plan
Development
(5 Points)
- Exceptional initiation of the
development of a business plan.-
- Profound insights into business
plan components and structure.-
- Exceptional application of
theoretical concepts to business
planning.-- Comprehensive
discussion of business plan
development.-- Comprehensive
analysis.
- Strong initiation of the
development of a business
plan.-- Effective
understanding of business
plan components and
structure.-- High degree of
theory-application to business
planning.-- Comprehensive
discussion of business plan
development.--
Comprehensive analysis.
- Satisfactory initiation of
the development of a
usiness plan.-- Essential
understanding of business
plan components and
structure.-- Adequate
theory-application to
usiness planning.--
Reasonable discussion of
usiness plan development.-
- Reasonable analysis.
- Basic initiation of the
development of a business
plan.-- Limited
understanding of business
plan components and
structure.-- Attempts at
theory-application to
usiness planning.-- Basic
discussion of business plan
development.-- Basic
analysis.
Page 4 of 6
Assessment 3: Business Plan (Individual)
Submission Deadline: Week 11; Weightage: 45%
This assessment is to be completed individually.
In cases where it is suspected that a student has plagiarized content from another student or any
other source without proper referencing, the Institute's Student Academic Integrity and Honesty
Misconduct Policy will be enforced.
Your assignment must be submitted electronically via Turnitin on the Unit Moodle site. If an
extension is needed, please email the Unit Coordinator [Insert Unit Coordinator Email] with an
explanation and all required supporting documentation.
Late submissions, without an approved extension, will incur penalties. Please refer to the Unit
outline for further details on late penalties.
Task: Business Plan (2000 words)
For this assessment, you are required to prepare a 2000-word business plan for a small business,
either new or existing. Utilize knowledge gained throughout the unit to identify gaps and develop
strategic solutions for your business plan