Comprehensive Change Management Process (130 points)The final project for this course requires...

Question

Comprehensive Change Management Process (130 points)
The final project for this course requires students to create a comprehensive Change Management
Process, including its origination and implementation. To complete this project, address the
following:
 Choose a Middle Eastern organization in which you are cu
ently working or with which
you are familiar. Provide a
ief description of the organization, including its history,
number of employees, products/services, mission/vision, strategies, etc.
 Discuss the problem or issue confronting the organization. Why is there a need to change
(e.g., falling profits, low morale, challenges recruiting talented employees, etc.)?
 Assess the principle reasons for the organization’s problem or issue. What is the root cause
and what are other causes of the problem/issue?
 Identify the intended change you propose for the organization. Detail the reasons for the
change, including any research you conducted that led you to this recommendation (for
instance, similar organizations in a similar situation followed this strategy, or studies
indicated this was the prefe
ed solution for other organizations in a similar situation).
 Identify a plan to implement the change. Be clear about the steps or processes that you
propose to implement this change, including any resources which may be needed
throughout the process.
 Identify the measurement/control mechanisms you would utilize to determine if the change
management process is working effectively. Also include any contingency plans you would
propose if/when the plan is not implemented as intended.
 Finally, offer a
ief statement about what you learned from completing this project and
how your research in this course has affected your perspective/perception of change.
Your well-written paper should meet the following requirements:
 Be 8 pages in length, which does not include the title page, abstract or required reference
page, which are never a part of the content minimum requirements.
 Use Saudi Electronic University academic writing standards and APA style guidelines.
 Support your submission with course material concepts, principles and theories from the
textbook and at least four scholarly, peer-reviewed journal articles.
 Review the grading ru
ic to see how you will be graded for this assignment.
SEU_MGT521
Critical Thinking Writing Ru
ic - Module 14

Exceeds
Expectation
Meets Expectation Below Expectation Limited Evidence
Content, Research, and Analysis
25-30 Points 19-24 Points 13-18 Points 7-12 Points
Requirements Includes all of the
equired
components, as
specified in the
assignment.
Includes most of
the required
components, as
specified in the
assignment.
Includes some of
the required
components, as
specified in the
assignment.
Includes few of the
equired
components, as
specified in the
assignment.
29-35 Points 22-28 Points 15-21 Points 8-14 Points
Content Demonstrates
substantial and
extensive
knowledge of the
materials, with no
e
ors or major
omissions.
Demonstrates
adequate
knowledge of the
materials; may
include some
minor e
ors or
omissions.
Demonstrates fair
knowledge of the
materials and/or
includes some
major e
ors or
omissions.
Fails to
demonstrate
knowledge of the
materials and/or
includes many
major e
ors or
omissions.
37-45 Points 28-36 Points 19-27 Points 10-18 Points
Analysis Provides strong
thought, insight,
and analysis of
concepts and
applications.
Provides adequate
thought, insight,
and analysis of
concepts and
applications.
Provides poor
though, insight,
and analysis of
concepts and
applications.
Provides little or no
thought, insight,
and analysis of
concepts and
applications.
13-15 Points 10-12 Points 7-9 Points 4-6 Points
Sources Sources meet
equired criteria
and include four or
more scholarly,
peer-reviewed
journal articles
chosen to provide
effective
substance and
perspectives on
the issue under
examination.
Sources meet
equired criteria
and include three
scholarly, peer-
eviewed journal
articles chosen to
provide effective
substance and
perspectives on the
issue under
examination.
Sources meet
equired criteria
and include two
scholarly, peer-
eviewed journal
articles chosen to
provide effective
substance and
perspectives on the
issue under
examination.
Source selection
and integration of
knowledge from
the course is
clearly deficient.
Sources do not
meet required
criteria and
includes only one
scholarly, peer-
eviewed journal
article chosen to
provide effective
substance and
perspectives on the
issue under
examination.
SEU_MGT521
Critical Thinking Writing Ru
ic - Module 14

Mechanics and Writing
5 Points 4 Points 3 Points 1-2 Points
Demonstrates
college-level
proficiency in
organization,
grammar and
style.
Project is clearly
organized, well
written, and in
proper format as
outlined in the
assignment.
Strong sentence
and paragraph
structure, contains
no e
ors in
grammar, spelling,
APA style, or APA
citations and
eferences.
Project is fairly well
organized and
written and is in
proper format as
outlined in the
assignment.
Reasonably good
sentence and
paragraph
structure, may
include a few
minor e
ors in
grammar, spelling,
APA style, or APA
citations and
eferences.
Project is poorly
organized and
written and may
not follow proper
format as outlined
in the assignment.
Inconsistent to
inadequate
sentence and
paragraph
development,
and/or includes
numerous or major
e
ors in grammar,
spelling, APA style
or APA citations
and references.
Project is not
organized or well
written and is not
in proper format as
outlined in the
assignment. Poor
quality work;
unacceptable in
terms of grammar,
spelling, APA style,
and APA citations
and references.
Total points possible = 130

Comprehensive Change Management Process
SEU_MGT521_CTWritingRu
ic_Mod14

qfile_636771919108219429_123082_1.pdf

Soumi · Accepted Answer

Running Head: COMPREHENSIVE CHANGE MANAGEMENT PROCESS	1
COMPREHENSIVE CHANGE MANAGEMENT PROCESS 				14
COMPREHENSIVE CHANGE MANAGEMENT PROCESS
Abstract
The current study focuses on the change management process, reason for changes and ways to evaluate change with a special reference to Flydubai Airline in UAE. The study takes into account the company background and its status in the market, which is described in details through the issues faced by the organization in recent times. As issues do not arise without their reasons, the cause of issues seen in the selected organization is discussed and identified. It is found that the organization has less employees in ratio to its workload, making employees tired and eventually increased cases of human error, low performance and customer dissatisfaction. The current study offers ways to bring in effective changes in the context of the organizational issues and also incorporates a detailed section on tools and measures that can be used for evaluating the change management process. Lastly, a personal reflection of the researcher is included followed by a comprehensive conclusion.
Table of Contents
Introduction	4
Background of Flydubai	4
Issues Faced by Flydubai and Reasons to Change	5
Root Causes of Issues Faced by Flydubai	5
Proposing Change for Flydubai and Rationale for it	6
Change Implementation Plan	8
Measures and Control Mechanism for Evaluating the Effectiveness of Change Management Process for Flydubai	9
Personal Reflection on the Project	10
Conclusion	11
References	12
Introduction
Due to the changing nature of the customers, shift in cash flow, entry of newer competitors and tax policies, business environment does not remain the same for longer periods, thereby, making change implementation an essential part of regular business. The changes, although incorporated for the benefit of the organization, sometimes cause organizational efficacy, performance and quality falter. Therefore, it is important that change be managed properly in an organizational setting; otherwise, the organization would be subjected to managerial and quality issues. In the current study, Flydubai, airline in UAE, has been chosen an organization for assessing the aspect of change management and its importance.
Background of Flydubai
As an offering of a low budget airline service by the Dubai Government, the company, Flydubai was established in 2008, which started its journey its commercial functioning from 2009. The airline started using 50 passenger airplanes and at present has offered its services to more than 100,000 people in total. Despite being low budget airline, it gradually increased its number of daily flights and offered its customers to fly through new routes. The company services within Middle Eastern countries, Asian countries, North Africa and Europe and in consistently expanding its number of routes on regular intervals, taking into account the flow of air passengers in the considered destinations. The Airline, has managed to offer 1400 flights per day, has a capacity of 500 experienced pilots and strength of 1000 cabin crewmembers for smooth service providing (Flydubai, 2018). However, the airline has faced issues with customer satisfaction, carelessness in the aspect of flight safety, which is starting to affect its reputation and has brought in the need for change (The Guardian, 2016).
Issues Faced by Flydubai and Reasons to Change
Considering the recent development and the leaked records of international functioning as well as staffs response to work, it can clearly be seen that Flydubai is facing issues with flight safety, which again is caused due to the declining performance level of on board and ground staffs of the airlines. The pilots of Flydubai, around whom the issues arise, show that there has been excessive workload that has made the pilots prone to fatigue-based errors at the time of work (The Guardian, 2016). The pilots also have trouble in communicating in English, as it had not been their mother tongue. 
In addition, the ground staffs had not been able to offer the best range of services to its customers. It is found that dogs had entered runways; the passengers had been offered vague information due to communication limitations between the ground staffs and lastly, the safety had been compromised in the name of safety, as the pilots report bomb threat, bird collision during flight and passengers abusing the cabin crew (The Guardian, 2016). Considering the increasing number of air passengers, the airline must ensure changes in its internal frame to earn profit and grow bigger as an international airline. 
Root Causes of Issues Faced by Flydubai
The main issues faced by Flydubai are the quality of performance of the employees, which include the pilots, cabin crew and the ground staffs. The pilots’ accounts show that there have been issues with fatigue and time for rest management by the airline. As the airline offer 1400 flights per day, it becomes very tough for merely 500 pilots to offer the services, after taking ample rest in the interval of two flights. As stated by Russo, Buonocore, Carmeli and Guo (2018), when employees do not get the chance to take rest, they become mentally less aware of the surrounding and give less attention to details.

Comprehensive Change Management Process (130 points) The final project for this course requires students to create a comprehensive Change Management Process, including its origination and...

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