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this is presentation details given by the professor to us , and i am uploading every question details for this ,even rubrics also ,and i have also one part of the presentation in order number 37661 ,...

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this is presentation details given by the professor to us , and i am uploading every question details for this ,even rubrics also ,and i have also one part of the presentation in order number 37661 , and here is the announcement posted by professor below -

Hello!

Excited to see you all present your ideas and marketing strategies (implementation tomorrow).

Here are some details as your prepare:

-Presentation elements as discussed in class.

- Presentations should be 5 mins. They do not need to be perfect but clearly thought out with the big idea identified and supported by the marketing strategies.

- I will be using therubricfor the March 28th presentations

- There will also be a people's choice (based on your votes for the favorite) to advance

- I will coach the advancing teams

- There is the rubric for the final presentation


Answered Same Day Mar 28, 2021

Solution

Malvika answered on Mar 29 2021
135 Votes
PowerPoint Presentation
Barilla Pasta: Marketing Strategy
Target Market
Pasta is popular among kids and also among adults inclusive of all the sexes
Primary target consists of the age group of 16-29 years
College students will be targeted
Working professionals do not have time to spend on food
Barilla Pasta can be cooked in 5-10 minutes
Today, I would like to present a marketing strategy for Barilla Pasta, which is quite famous among the pasta lovers. It was concluded previously that there are possibilities of increasing the market scope of the product. The kids like to consume it on a regular basis and similar is the case for college goers and working individuals. The reasons being it is easy to prepare and quick to eat. The targeted age group for the company should be 16-29 years, while at the same time the younger individual also like its taste.
2
Market Research
Limited time for family meals due to busy schedules
Acceptance of Pasta as an easy-to-cook healthy meal (Principato et al., 2019)
Kids are specifically fond of pasta
The cultural adoption of Pasta as a meal
Consumers seek easy preparation meals
American culture presumes pasta as the staple diet (Giacco, Vitale, and Riccardi, 2016)
The research insights indicate that the acknowledgement of pasta as a meal is...
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