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HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION HC2022 Marketing Research Individual Report Assessment Details and Submission Guidelines Trimester T2 2019 Unit Code HC2022 Unit Title Marketing Research...

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HOLMES INSTITUTE

FACULTY OF
HIGHER EDUCATION


HC2022 Marketing Research Individual Report

Assessment Details and Submission Guidelines
Trimester T2 2019
Unit Code HC2022
Unit Title Marketing Research
Assessment Type Individual Report
Assessment Title Individual Report
Purpose of the
assessment (with ULO
Mapping)
1/ Integrate theoretical and practical knowledge of Marketing Research in the context
of marketing-related business decisions
2/ Analyse business problems/opportunities using their Market Research skills
and develop appropriate strategies to achieve a competitive advantage.
Weight 20 % of the total assessments
Total Marks 20
Word limit Not more than 1500 words
Due Date XXXXXXXXXXWeek 6
Submission
Guidelines
• All work must be submitted on Blackboard by the due date along with a completed
Assignment Cover Page.
• The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm
margins on all four sides of your page with appropriate section headings and page
numbers.
• Reference sources must be cited in the text of the report, and listed appropriately
at the end in a reference list using Harvard referencing style.






Page 2 of 4
HC2022 Marketing Research


Assignment Specifications
Purpose:
Student will gain experience in applying the marketing research process, collecting secondary data and
providing recommendations for and orgaisation’s strategy

SKY HIGH Real Estate Developers want to understand the present structures of Australian households and
families, as well as how these structures will change in the next 20 years. This will allow them to plan for the
kinds of properties that are in demand now and in the future. Using secondary data sources, find this
information for the real estate developer. This secondary data can be obtained from a variety of credible
sources, including: The Australian Bureau of Statistics website (www.abs.gov.au) and searching for ‘family
characteristics’. The most recent publication, released in 2015, is entitled 4442.0 – Family Characteristics and
Transitions, Australia, 2012––13, available at www.abs.gov.au/ausstats/[email protected]/mf/4442.0 You can also
gain some insight from:
https:
quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/036
You may also source data from other credible sights.


Assignment Structure should be as the following:


1. Introduction
Introduce the main problem the real estate developer is facing and how the data will be collected
2. The research Process
2.1. Define the Problem
Clearly explain the problem that requires market research
2.2. Planning the research design
Explain why secondary data will be used in this research
2.3. Planning the sample
Provide information on the sample sizes used for the data you are using (this will come from the
esearch organisation)
2.4 Collecting the data
This is the one of the main sections (it should be around 300 words). Show the data you have
collected. This should be well organised and easy to understand.
2.5 Analysing the Data
This is the one of the main sections (it should be around 300 words). Explain what the data means in
the context of the problem.
3. Formulating conclusions
Conclude on the research and provide two specific recommendations for the real estate developer.
References


http:
www.abs.gov.au
http:
www.abs.gov.au/ausstats/[email protected]/mf/4442.0
https:
quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/036
Page 3 of 4
HC2022 Marketing Research
Marking criteria

Marking criteria Weighting
1 Show the data you have collected. 5
2. Accurately analyses the relevant secondary data including recommendations 5
3. Shows knowledge of relevant theory 5
4. Overall presentation and referencing 5






TOTAL Weight 20%

Assessment Feedback to the Student:



























Page 4 of 4
HC2022 Marketing Research
Marking Ru
ic

Excellent Very Good Good Satisfactory Unsatisfactory

1 Show the data you have
collected.
Data collected is very:
elevant, well organised
and easy to understand.
Data collected is:
elevant, well
organised and easy
to understand.
Data collected is
somewhat:
elevant, well
organised and easy
to understand
Data collected is
somewhat: relevant,
well organised and
easy to understand
and contains some
e
ors
Data collected is not
elevant, disorganised
and difficult to
understand
2. Accurately analyses the
elevant secondary data
including recommendations
Very accurate analysis
of the relevant
secondary data
including
ecommendations
Accurate analysis of
the relevant
secondary data
including
ecommendations
Somewhat
accurate analysis of
the relevant
secondary data
including
ecommendations
Analysis of the
elevant secondary
data including
ecommendations,
ut with some
e
ors
Little to no analysis of the
elevant secondary data
including
ecommendations
3. Shows knowledge of
elevant theory
A deep knowledge of
the theory shown
Good knowledge of
the theory shown
Some knowledge of
the theory shown
Knowledge of the
theory shown at
times
Little to no knowledge of
the theory shown
4. Overall presentation and
eferencing
Presentation and
eferencing are at a
high standard
Presentation and
eferencing are at a
high-medium
standard
Presentation and
eferencing are at a
medium standard
Presentation and
eferencing could be
improved
Presentation and
eferencing are at a low
standard
Answered Same DayAug 23, 2021

Solution

Soumi answered on Aug 26 2021
59 Votes
MARKETING RESEARCH
Table of Contents
1. Introduction    3
2. Research Process    3
2.1 Problem Definition    3
2.2 Research Design Plan    3
2.3 Sample Planning    4
2.4 Data Collection    4
2.5 Data Analysis    5
3. Conclusion    6
References    7
1. Introduction
Australian population has reflected some tremendous trends when it comes to families and family structure. This is majorly because, the size and structure of families have changed so efficiently and dynamically that their lifestyle needs have changed. Changes may have been related to culture, family capacity, financial capacity and even technology advancements. Increased instability among unma
ied relationships or increased family mobility, healthy ageing and much more are some of the factors that may result into change in the property demands among families.
Further, past trends have reflected upon that family trends will change dynamically in future. This report focuses upon the future trends that families may be following and the way SKY HIGH Real Estate Developers can analyse them today to plan for future demand of properties. Further, based upon the collected data and analysis, efforts would be made in order to provide some recommendations for the company to plan successful future.
2. Research Process
2.1 Problem Definition
According to the data presented by Australian Bureau of Statistic, (2015) the analysis done in 2012-2013 reflected that over all there are around 6.7 million families in Australia out of which 85% were couples, 14% were single parent family (other partner died or divorced) and only 2% families were having other categorisations. Out of 6.7 million families, 85% families had dependent or independent children. Further, families also had different variables such as old aged individuals, large and small size, small children and much more. All these variables lead to variability in the property and infrastructure requirements.
Australian households may have different structures as well as organisations in terms of family members, financial capacity, relationships, older individuals and much more. All these variables can be considered as a potential source behind dynamic property requirements. Further, with the changing family structure SKY HIGH Real Estate Developers may need to plan for the family trends and demands that could be 20 years ahead. Moreover, this will allow them to gain insight regarding the cu
ent family structure and the way it has changed in past 2 decades based upon, which future trends could be analysed.
2.2 Research Design Plan
Research design for this report will include relevant and prior published studies, research papers, journal articles, news articles. Major reason behind using secondary data is that families or households cannot be directly approached in order to ask for their personal recommendations upon the property they may desire. Moreover, a primary research upon this topic may require a very large sample size due to enormous variability among beliefs and lifestyle of Australian families and therefore is not possible. Further, in order to study the property demands of families change in the family structure and trends will have to be analysed, which may not be possible through primary research.
Another major aspect behind using secondary data for this research is that the company wants to plan for next 20 years that...
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