HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
HC2022 Marketing Research Individual Report
Assessment Details and Submission Guidelines
Trimester T2 2019
Unit Code HC2022
Unit Title Marketing Research
Assessment Type Individual Report
Assessment Title Individual Report
Purpose of the
assessment (with ULO
Mapping)
1/ Integrate theoretical and practical knowledge of Marketing Research in the context
of marketing-related business decisions
2/ Analyse business problems/opportunities using their Market Research skills
and develop appropriate strategies to achieve a competitive advantage.
Weight 20 % of the total assessments
Total Marks 20
Word limit Not more than 1500 words
Due Date XXXXXXXXXXWeek 6
Submission
Guidelines
• All work must be submitted on Blackboard by the due date along with a completed
Assignment Cover Page.
• The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm
margins on all four sides of your page with appropriate section headings and page
numbers.
• Reference sources must be cited in the text of the report, and listed appropriately
at the end in a reference list using Harvard referencing style.
Page 2 of 4
HC2022 Marketing Research
Assignment Specifications
Purpose:
Student will gain experience in applying the marketing research process, collecting secondary data and
providing recommendations for and orgaisation’s strategy
SKY HIGH Real Estate Developers want to understand the present structures of Australian households and
families, as well as how these structures will change in the next 20 years. This will allow them to plan for the
kinds of properties that are in demand now and in the future. Using secondary data sources, find this
information for the real estate developer. This secondary data can be obtained from a variety of credible
sources, including: The Australian Bureau of Statistics website (www.abs.gov.au) and searching for ‘family
characteristics’. The most recent publication, released in 2015, is entitled 4442.0 – Family Characteristics and
Transitions, Australia, 2012––13, available at www.abs.gov.au/ausstats/
[email protected]/mf/4442.0 You can also
gain some insight from:
https:
quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/036
You may also source data from other credible sights.
Assignment Structure should be as the following:
1. Introduction
Introduce the main problem the real estate developer is facing and how the data will be collected
2. The research Process
2.1. Define the Problem
Clearly explain the problem that requires market research
2.2. Planning the research design
Explain why secondary data will be used in this research
2.3. Planning the sample
Provide information on the sample sizes used for the data you are using (this will come from the
esearch organisation)
2.4 Collecting the data
This is the one of the main sections (it should be around 300 words). Show the data you have
collected. This should be well organised and easy to understand.
2.5 Analysing the Data
This is the one of the main sections (it should be around 300 words). Explain what the data means in
the context of the problem.
3. Formulating conclusions
Conclude on the research and provide two specific recommendations for the real estate developer.
References
http:
www.abs.gov.au
http:
www.abs.gov.au/ausstats/
[email protected]/mf/4442.0
https:
quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/036
Page 3 of 4
HC2022 Marketing Research
Marking criteria
Marking criteria Weighting
1 Show the data you have collected. 5
2. Accurately analyses the relevant secondary data including recommendations 5
3. Shows knowledge of relevant theory 5
4. Overall presentation and referencing 5
TOTAL Weight 20%
Assessment Feedback to the Student:
Page 4 of 4
HC2022 Marketing Research
Marking Ru
ic
Excellent Very Good Good Satisfactory Unsatisfactory
1 Show the data you have
collected.
Data collected is very:
elevant, well organised
and easy to understand.
Data collected is:
elevant, well
organised and easy
to understand.
Data collected is
somewhat:
elevant, well
organised and easy
to understand
Data collected is
somewhat: relevant,
well organised and
easy to understand
and contains some
e
ors
Data collected is not
elevant, disorganised
and difficult to
understand
2. Accurately analyses the
elevant secondary data
including recommendations
Very accurate analysis
of the relevant
secondary data
including
ecommendations
Accurate analysis of
the relevant
secondary data
including
ecommendations
Somewhat
accurate analysis of
the relevant
secondary data
including
ecommendations
Analysis of the
elevant secondary
data including
ecommendations,
ut with some
e
ors
Little to no analysis of the
elevant secondary data
including
ecommendations
3. Shows knowledge of
elevant theory
A deep knowledge of
the theory shown
Good knowledge of
the theory shown
Some knowledge of
the theory shown
Knowledge of the
theory shown at
times
Little to no knowledge of
the theory shown
4. Overall presentation and
eferencing
Presentation and
eferencing are at a
high standard
Presentation and
eferencing are at a
high-medium
standard
Presentation and
eferencing are at a
medium standard
Presentation and
eferencing could be
improved
Presentation and
eferencing are at a low
standard