BUS106_T1_2020_Assessment_2_v01_Marketing_Principles
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assessment 2 Information
Subject Code: BUS106
Subject Name: Marketing Principles
Assessment Title:
Assessment Type:
Length:
4Ps Analysis
Individual Slide Deck
10 slides (no more)
Weighting: 30%
Total Marks:
Submission:
100
Online
Due Date: Week 10
.
Your task
Individually, you are required to create a slide deck that
ings out the traditional marketing mix elements
for a product of your choosing.
Assessment Description
The purpose of this individual assessment is to develop your skills in using the relevant marketing
analysis tools related to the four Ps of Marketing. This will enable you to apply learned marketing theories
and concepts to a ‘real world’ business situation within a safe learning environment.
Assessment Instructions
Step 1: Choose a specific product item (not service) to conduct the four Ps analysis.
Step 2: Using your learning in class and external research, complete the following tasks:
Product Decisions (with reference to content in weeks 2 & 5):
• Identify the type of consumer product that you have selected. Give reasons to support your
choice.
• Identify the various features that make up your product’s three layers. You may use a diagram
or chart.
• Using the Product Life Cycle Model, identify the cu
ent stage of your selected product or
product category. Give reasons to support your choice.
Price Decisions (with reference to the content covered in week 7):
• Determine the pricing point of your product. Then, identify the pricing strategy used by the
company that is selling this product. Give examples and reasons to support your choice.
• Identify various pricing tactics the company use to sell your product. Give examples and
easons to support your choice.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Place Decisions (with reference to the content covered in week 8):
• Identify the channel of distribution the company uses to distribute your product. Give reasons
to support your choice.
• Identify the level of distribution intensity for your selected product. Give reasons to support
your choice.
Promotion Decisions (with reference to the content covered in week 9):
• Identify the various communication strategies the company uses to advertise the selected
product. Give examples and reasons to support your choice.
• Identify the various types of advertising used to advertise your product? Give examples and
easons to support your choice.
Step 3: Present your responses to the above in a slide deck made in a professional manner, with the
following headings:
Title slide with student details
Analysis of Product Decisions
Analysis of Price Decisions
Analysis of Place Decisions
Analysis of Promotion Decisions
Reference List (you must apply Kaplan Harvard Referencing Style)
In preparing your slide deck, you are required to reference at least 5 sources of information and
eference these in accordance with Kaplan Harvard Referencing Style. These may include
corporate websites, government publications, industry reports, census data, journal articles,
newspaper articles, and textbook material.
You are also encouraged to make your work visually appealing and use appropriate diagrams,
charts, pictures, etc. You may create additional slides for the title and reference list.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
This file must be submitted as a ‘PPT’ file to avoid any technical issues that may occur from inco
ect file
format upload. Uploaded files with a virus will not be considered as a legitimate submission. MyKBS will
notify you if there is an issue with the submitted file. In this case, you must contact your workshop
facilitator via email and provide a
ief description of the issue and a screenshot of the e
or message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay
or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School
“late assignment submission penalties” policy.
Number of
days
Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks
available
XXXXXXXXXXdays 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
eturned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day
late and therefore subject to the associated penalty
For more information, please read the full policy via
https:
www.kbs.edu.au/documents/assessment-policy.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http:
www.kbs.edu.au/cu
ent-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at
which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
esources on the MyKBS Academic Success Centre page. Click here for this information.
http:
www.kbs.edu.au/cu
ent-students/student-policies
https:
elearning.kbs.edu.au/course/view.php?id=1481
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
eproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
BUS106 Assessment Marking Ru
ic – 4P’s Analysis 30%
Criteria F (Fail)
0 – 49%
P (Pass)
50 – 64%
C (Credit)
65 – 74%
D (Distinction)
75 – 84%
HD (High Distinction)
85 – 100%
Theory
Application
__/40 marks
You have inco
ectly
identified all of the 4Ps
components.
You have identified
some of the 4Ps
components co
ectly.
You have identified most
of the 4Ps components
co
ectly.
You have identified all of
the 4Ps components
co
ectly.
You have identified all of
the 4Ps components
co
ectly and thoroughly.
Use of
sources/supportive
evidence
__/40 marks
Your research lacks
focus because of an
unsuitable choice of
sources.
You have selected
some appropriate
sources. Better use of
quality sources would
help focus your
esearch.
Your research is focused,
drawn from an
appropriate range of
sources.
Your research is focused,
complemented by a quality
selection and range of
sources.
It is clearly obvious that
your research is extensive
and focused,
complemented by a
quality selection and
ange of sources.
Slide Deck
Format
__/10 marks
The format chosen for
your slide deck lacks
thought and
consideration for the
intended audience.
The format chosen for
your slide deck is
appropriate, but major
improvements would
enhance its
presentation.
The format chosen for
your slide deck is
appropriate, but some
improvements would
enhance its presentation.