The use usage of social media platforms such as Facebook, Instagram, and Snapchat leads to new behaviours among customers and create opportunities for marketers. Discuss

Essay topic: “The increased usage of social media platforms such as Facebook, Instagram and Snapchat leads to new behaviours among customers and creates opportunities for marketers.” Discuss
Word Count: 1549
Table of Contents
Introduction    3
Social Media Platforms: The New Customer Base    3
Difference between Buying Behaviour of Traditional and Social Media Platforms Customers    3
Marketing Products on Social Media Platforms    4
Opportunities for Marketers’ Profit from Customers on Social Media Platform    4
Conclusion    5
References    6
Introduction
The widespread use of internet and the availability of internet-accessing hardware have made the development of virtual media platforms for people to socialise, namely the social media platforms. The impact of emotional and social needs have made the social media platforms the part of human lives and there is a rapidly growing number of people, who are spending considerable amount of time on social media platforms. As huge number of people is spending time on social media platforms, marketers, who are positioning their marketing on social platforms, are being benefitted, while the marketers who do not indulge in marketing on social media platforms are lagging behind. In the cu
ent essay the potential of social media platforms in generating opportunities for marketers has been discussed in details to
ing into focus the benefits, the functioning patterns and the risks that are involved, offering a scope for readers to learn and use the information for better marketing in future.
Social Media Platforms: The New Customer Base
Among the wide range of social media platforms used in different countries, Facebook, YouTube and Instagram are the three most popular social networking sites. Cu
ent surveys show that the number of users on social Medias is 2.62 billion and is expected to reach 3.02 billion within the 2021 (European Commission, 2018). The huge number of social media platform users account to nearly a quarter of the global population, which makes it a strong customer base, in case they become customers to commercial offerings. The majority of the users on social media platforms are young adults and are economically sound, therefore, they are prime base if customers, when perceived from the angle of business. As mentioned by Eggert, et al. (2018), when a huge number of people are available at a single spot, the promotion of business becomes easy and any place, which has a considerable amount of people gathering consistently, would hold great potential for business.
The people on social media platforms cater users from around the globe, which makes it even more sound for business and marketing. As affirmed by Tafesse and Wien (2018), people on social Medias can be reached virtually and marketers can take the full advantage of reaching wider audiences, hence must consider the social medial platforms as customer bases. The social media users are often seen buying products if they find confidence in the offerings and claims. The social media users do not hesitate to communicate with the marketers as the mechanism of the platform allows them to do so. Therefore, the possibility of converting the regular users of social medial platforms into customers of products and services tends to be possible, making them appear as potential and underexplored sources of business profit for the marketers in the market.
Difference between Buying Behaviour of Traditional and Social Media Platforms Customers
The buying behaviour of customers depends on the degree of choice they are offered in a market and therefore, the market condition determines to large degree as to how a customer’s buying behaviour would be. In case of traditional customers in...