Solution
Soumi answered on
Mar 04 2021
Running Head: INTERNATIONAL BUSINESS 1
INTERNATIONAL BUSINESS 10
INTERNATIONAL BUSINESS
BUSINESS PLAN
STUDENT’S NAME: _____________________
Table of Contents
1. Executive Summary 3
2. Corporate Profile and Nature of the Business 3
3. Management and Human Resource 4
4. Target Market and Environmental Scan 5
5. Market Entry Strategy 6
6. Operations 6
7. Financials 7
8. Risk Management 7
9. Summary 8
10. Bibliography 9
11. Appendix 10
1. Executive Summary
The cu
ent business plan uses RERU Pvt. Ltd as the chosen case organization, who is aiming to enter Canadian meat processing market by supplying freeze bags. The business the details of the chosen organization, followed by information about the required human resource, target market knowledge, operation and finance. The plan also offers details about potential risks of the project concluding with a summary of the finding. In each section of the business plan, a minimum of three bullet points has been included for faster assessment.
2. Corporate Profile and Nature of the Business
· RERU Pvt. Ltd, was established in 2010 in Salvador, Brazil
· RERU Pvt. Ltd is a plastic product manufacturer and seller
· Produces high quality plastic products, with high benchmark scores
(
RERU
Private Limited
PLASTIC IS NOT THE CONCERN, REASONABLE ACTION IS
) RERU Pvt. Ltd has been manufacturing plastic for commercial purposes and has a range of products in its offering. The company has scored in the top ten plastic manufacturing companies in the globe in terms of the surface quality, the rate of co
osion, the degree of recyclability, hardness and flexibility. RERU Pvt. Ltd has also scored very high in terms of chemical passivity, which has made it safe for human contact. The company’s mission is to promote responsible usage of commercial plastic and inclusion of recycling as a means of business profiting.
Figure 1: Logo of RERU Private Ltd
(Source: Learner)
In terms of the vision of RERU Pvt. Ltd, the company has aimed at becoming a global leader in plastic production and selling, with its high dedication of Corporate Social Responsibilities and reliance on modern technologies that safeguard environment from pollution and generating sustainable growth. The company has recently developed biodegradable plastic sheets that are very thin and flexible. The company is planning to export the thin plastic in the form of meat freezing bags to Canada as it has one of the largest meat processing industries, which requires plastic freezing bag. The Freezing bag has been selected by RERU Pvt. Ltd, as they has low production cost and environmentally less legally entangled, making it an easy export product.
3. Management and Human Resource
· New employees will be needed
· Only managerial staffs will be recruited
· Existing staffs meeting the re-profiled eligibility will be included in Canadian market venture
RERU Pvt. Ltd will need new as well as existing managers, negotiators and marketing skills enabled human resource, as the production of freeze bags will be done in Brazil with the help of the existing employees. It is clear that in Canada, people with command over English, Canadian culture and business trend knowledge will be required, which is different from that of Brazilian market, therefore, new hires are inevitable. As mentioned by Kabiesz and Bartnicka (2018), existing employees face additional pressure from the exports of products, in addition, the new managers hired by a company would have to get the support of the taskforce as well as the management,...