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The main aim of this research is to prepare a business proposal about company called wise owl coffee or any other coffee brand who has relevant data on the internet for the project and to explore...

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The main aim of this research is to prepare a business proposal about company called wise owl coffee or any other coffee brand who has relevant data on the internet for the project and to explore specialty coffee experience dimensions and what drives revisit intentions through experiencescapes. The theoretical framework on experience co-creation in food was employed to explore the dimensions of specialty coffee shop experiences and specialty coffee consumer revisit intentions, how we can increase customers involvement with the brand so that it becomes a prevailing brand. Assignment is suppose to be in report format.




Kindly mention very clearly framework and the literature review used, i have attached framework pdf as well please go through that you can choose one of those frameworks
Answered 8 days After May 16, 2023

Solution

Dipali answered on May 17 2023
25 Votes
WRITTEN ASSIGNMENT
Table of contents
Proposed Business    4
Background Information    5
Literature review    5
Theoretical Framework: Experience Co-Creation in Food    5
Specialty Coffee Shop Experiences    6
Specialty Coffee Consumer Revisit Intentions    6
Increasing Customer Involvement and Establishing a Prevailing Brand    7
Theories, Concepts and Tools    8
Conceptual Model    9
Statistical Analysis    9
SWOT Analysis    11
Strengths    11
Weaknesses    12
Opportunities    12
Threats    12
Dimensions of Specialty Coffee Shop Experiences    12
Sensory Experience    12
Engagement and Interactions    13
Authenticity and Ethical Practices    13
Community and Social Connection    13
Increasing Customer Involvement and Revisit Intentions    13
Personalized Customer Experiences    13
Online and Digital Engagement    14
Collaborations and Partnerships    14
Continuous Staff Training and Development    14
Seamless In-Store Experience    14
Primary Research Projects    14
Proposed Data Resources and Plan for Completion    15
Summary    16
Appendix    17
References    20
Proposed Business
In order to improve the consumer experience and encourage repeat purchases, Wise Owl Coffee, a specialty coffee company, will use the tactics outlined in this business proposal. To establish Wise Owl Coffee as a dominant
and in the coffee industry, we will explore the dimensions of specialty coffee shop experiences and identify opportunities to foster greater consumer engagement with the
and by utilizing the theoretical framework of experience co-creation in food. A well-known and reputable specialty coffee company, Wise Owl Coffee, takes pleasure in acquiring premium coffee beans from environmentally friendly farms all over the world. Wise Owl Coffee focuses on artisanal
ewing methods in order to provide clients a distinctive and memorable coffee experience. To match the shifting preferences and expectations of coffee consumers, the
and must constantly adapt and improve its offers in the cu
ent, fiercely competitive coffee industry.In order to evaluate Wise Owl Coffee's internal strengths and weaknesses as well as the external opportunities and dangers facing the coffee market, this proposal will do a SWOT analysis. These elements can help us pinpoint the areas where the
and succeeds and those that want work. The research will act as a springboard for creating successful strategies that take advantage of the
and's possibilities and strengths while co
ecting its flaws and minimizing possible dangers.
In the parts that follow, we will go into more detail about the many aspects of specialty coffee shop experiences, such as sensory experience, engagement and interaction, authenticity and ethical conduct, community and social connection, and so on. We will look at how Wise Owl Coffee may use these factors to provide customers an engaging, immersive coffee experience. Additionally, techniques will be discussed to boost consumer participation and encourage repeat business through individualized interactions, internet engagement, partnerships, staff development, and seamless in-store experiences.By implementing the proposed strategies, Wise Owl Coffee can strengthen its position in the specialty coffee market, attract new customers, and foster long-term loyalty among its existing customer base. The goal is to establish Wise Owl Coffee as the go-to destination for specialty coffee, known for its exceptional coffee experiences and commitment to quality and sustainability.
Background Information
A well-known specialty coffee company that has made a name for itself as a pioneer in the coffee sector is Wise Owl Coffee. Wise Owl Coffee strives to provide its consumers with an exceptional and memorable coffee experience by sourcing its beans from sustainable farms. The company has a devoted following of customers because to its commitment to using artisanal
ewing methods and its love for producing beers with outstanding flavors.The thorough selection process used by Wise Owl Coffee, which guarantees that only the best coffee beans from across the world make it into their products, is something they take great satisfaction in. The company supports sustainable agricultural methods and encourages fair trade agreements by working closely with coffee producers. Customers who are more aware of the sources and effects of their coffee selections are drawn to this emphasis on ethical sourcing. The company's menu offers a wide variety of coffee flavors, origins, and
ewing techniques to suit the varying tastes of coffee lovers. Wise Owl Coffee offers a wide variety that lets customers explore and savor various coffee experiences, from robust espresso-based drinks to delicate pour-over
ews.
Literature review
Since they provide distinctive and immersive experiences for coffee lovers, specialty coffee shops have grown tremendously in popularity. The success of coffee businesses like Wise Owl Coffee depends on understanding the aspects of consumers' experiences at specialty coffee shops and figuring out what motivates them to return. The goal of this study of the literature is to investigate the theoretical underpinnings of experience co-creation in the food sector and how they apply to specialty coffee shops. It will also go through ways to get more customers involved with the
and and make it a dominant one in the marketplace.
Theoretical Framework: Experience Co-Creation in Food
Experience co-creation in the food business serves as the theoretical foundation for this study. This approach places a strong emphasis on how actively participating diners and service providers may improve the entire eating experience. Customers are not passive receivers in this paradigm; rather, they actively participate in the construction of their own experiences (Vegro & de Almeida, 2020). Understanding what influences consumers' intents to return and
and loyalty is made possible by the experience co-creation aspects.
Specialty Coffee Shop Experiences
· Physical Environment: A coffee shop's physical environment is crucial in providing a special experience. The entire environment is influenced by factors including interior design, seating a
angements, lighting, and mood. Customers are more likely to enjoy themselves and return to the coffee shop in a warm and appealing setting.
· Coffee Quality: High-quality coffee is the main emphasis of specialty coffee businesses, which provide a variety of beans,
ewing techniques, and flavours. Customers are looking for a premium coffee experience that is sophisticated, flavorful, and fresh. Customers' pleasure and inclination to return are substantially influenced by the coffee's quality and consistency.
· Expertise and Engagement: Coffee connoisseurs appreciate the skill and knowledge of baristas (Grabs & Ponte, 2019). The engagement with competent employees who can offer advice, discuss the origin and
ewing processes, and engage in coffee conversations improves the whole experience. An increased sense of connection to the
and and higher likelihood of returning are two benefits of personalised attention and engagement.
· Social Interaction: Coffee shops frequently function as gathering places where customers may interact, unwind, and socialise (Torga & Spers, 2020). The chance to talk with those who share your interests, make new acquaintances, or converse with other coffee aficionados all add to the experience. Increased intents to return might result from creating a warm, accepting environment that promotes social interaction.
Specialty Coffee Consumer Revisit Intentions
· Perceived Quality: Customers' opinions of a coffee shop's quality, including the coffee's flavour, freshness, and consistency, have a big impact on whether they plan to return. Delivering good coffee on a regular basis fosters consumer loyalty and trust.
· Emotional Connection: Customers' loyalty and will to return are increased when
ands establish an emotional connection with them through individualised experiences, storytelling, and
and na
atives. Customers are more likely to return and refer people to the coffee shop when they have an emotional connection to the
and.
· Perceived Value: Customers assess the worth of their coffee shop...
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