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Assignment 1: Individual Report - Diagnosing the causes of the organisational challenge. Weight: 20% Length: Maximum of 3000 words Details: Purpose of the assignment: This assignment is designed to...

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Assignment 1: Individual Report - Diagnosing the causes of the organisational challenge.
Weight: 20%
Length: Maximum of 3000 words
Details: 
Purpose of the assignment:  
This assignment is designed to get you to identify and analyse the contextual elements that contribute to the challenge that the partner organisation faces. You are to present your work in a business report format. This involves undertaking and external and internal analysis of the organisation and making predictions about the future.
Requirements for the assignment:    
· Examine the data provided by the partner organisation and undertake your own research to find more relevant data.
· Have you got all the data you need? What other data would be helpful?
· Analyse the data you have collected using appropriate management tools and theories
· External organisational analysis
· Internal organisational analysis
· Explain how the nature of the challenge is a result of the combination of external and internal factors that you have discovered through your research and subsequently re-define the management challenge as a problem that can be solved through the combination of management theory and practice. (Note: we are not expecting you to provide the solution at this stage - just re-define the problem through a management theory lens)
· Write a business report describing the nature of the challenge through the particular management lens that you are viewing the problem (we will provide you with a list from which you can choose, or you can choose your own.)
· Use a report format.
· Save the document with the following naming convention (Assignment number, student number) e.g. Assignment 1 s123456 
Ru
ic:
     
    High Distinction 80%–100% 
    Distinction 70%–79%
    Credit 60%–69%
    Pass 50%–59%
    Fail 30%–49%
    Serious Fail <30%
    Breadth and depth of organisational and contextual research (30%) 
    Provides an in-depth synthesis of information from relevant sources, representing various points of view/approaches.
    Demonstrated the ability to critically review, analyse, synthesise, and apply a theoretical and technical body of knowledge in a
oad range of areas and diverse contexts perhaps with some synthesis.
    Presents information from relevant sources representing various points of view/approaches. Demonstrates some analysis of those views/approaches.
    Presents factual information from some relevant sources representing limited points of view/approaches. Lack of analysis or critical appreciation of knowledge sources. 
    Little evidence of knowledge of the relevant body of knowledge to make a persuasive case. Failure to review critically, analyse, consolidate and combine knowledge and draw relevant conclusions. 
    Presents information from i
elevant sources or in very insufficient quantity.
    Use of appropriate theory (25%) 
    All elements of the methodology and/or theoretical frameworks are skilfully developed. Appropriate methodology or theoretical frameworks may be synthesised from across disciplines or from relevant sub-disciplines. Identifies flaws in published work. 
    Shows reasoning and creative skills to use knowledge and awareness to exercise critical thinking and judgement in selecting and applying methods and technologies in identifying and solving problems with intellectual independence. Critical elements of the methodology or theoretical framework are thoroughly developed, however, more subtle elements may be ignored or unaccounted for. 
    The elements of the methodology or theoretical framework are developed but some elements may be missing, inco
ectly developed, or unfocused. Coherent arguments supported by evidence and illustration from the work of other authorities or by direct empirical analysis, but without the intellectual independence found in the higher grades.
    The suggested methodology demonstrates a basic understanding of the methodology or theoretical frameworks. Theories and/or frameworks are applied in an unsophisticated manner. 
    The suggested methodology demonstrates a poor understanding of the methodology or theoretical frameworks. There may be basic e
ors in the application of the theories and/or frameworks.
    Fails to demonstrate any coherent methodology or application of theoretical frameworks.
    Problem definition (25%)
    Demonstrates the ability to construct a clear and insightful problem statement with evidence of all relevant contextual factors.  Identifies potentially significant yet previously less-explored aspects of the issue(s). Highly original or insightful work.
    Demonstrates a comprehensive knowledge of the subject.  Demonstrates the ability to construct a problem statement with evidence of most relevant contextual factors having been considered and analysed. Appropriately addresses most relevant aspects of the issue.
    Demonstrates the ability to construct a problem statement with evidence of most relevant contextual factors. The volume of reading of sufficient
eadth and depth for a competent understanding of main issues, underlying principles and concepts but without the comprehensiveness of higher grades. 
    Demonstrates an ability in identifying a problem statement or related contextual factors. Important aspects of the problem not addressed. The depth of reading insufficient to award a credit grade. Problem statement may be factual and descriptive rather than analytical. 
    Develops a problem statement but lacks academic rigour, with material that is incomplete or i
elevant. Little evidence of knowledge of the relevant body of knowledge to make a persuasive case. 
    Unable to or poorly demonstrates an ability to write a problem statement or identify important contextual factors. Work may have failed for one or more of the following: non-submission, academic misconduct, answering a different question from the one asked, poor or incoherent vocabulary, no evidence of co
ect scholarly referencing.
    Report structure and academic standards (20%)
    Work is fully referenced according to accepted scholarly standards (use of citations and references; choice of paraphrasing, summary, or quoting; using information in ways that are true to original context; distinguishing between common knowledge and ideas requiring attribution). The report contains no flaws in spelling, grammar, format and exhibits high degrees of creativity and professionalism. 
    Work is fully referenced according to accepted scholarly standards (use of citations and references; choice of paraphrasing, summary, or quoting; using information in ways that are true to original context; distinguishing between common knowledge and ideas requiring attribution). The report contains no flaws in spelling, grammar, format, and is of a professional standard.
    Work is fully referenced according to accepted scholarly standards (use of citations and references; choice of paraphrasing, summary, or quoting; using information in ways that are true to original context; distinguishing between common knowledge and ideas requiring attribution) Report contains no flaws in spelling, grammar, format and is of a good standard.
    Students use co
ectly some of the following information use strategies (use of citations and references; choice of paraphrasing, summary, or quoting; using information in ways that are true to original context; distinguishing between common knowledge and ideas requiring attribution). The report contains minor flaws in spelling, grammar, and format.
    Improper citation of sources and referencing of work. (use of citations and references; choice of paraphrasing, summary, or quoting; using information in ways that are true to original context; distinguishing between common knowledge and ideas requiring attribution) Report contains some flaws in spelling, grammar, formatting. 
    Students fail to use the following information use strategies (use of citations and references; choice of paraphrasing, summary, or quoting; using information in ways that are true to original context; distinguishing between common knowledge and ideas requiring attribution) Report contains extensive flaws in spelling, grammar, format, or the students failed to use a report format at all.
Answered Same Day Aug 02, 2020

Solution

Sundeep answered on Aug 07 2020
116 Votes
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Table of Contents
Introduction -------------------------------------------------------------------------------------- 3
External Analysis - PESTLE ----------------------------------------------------------------- 5
Industry Analysis - Porter’s 5 Forces Model---------------------------------------------- 8
Internal Analysis – VRIO --------------------------------------------------------------------- 10
Conclusion --------------------------------------------------------------------------------------- 13
References ---------------------------------------------------------------------------------------- 16
Introduction
We’ve all been into a peer cab in which we’ve booked the cab service on the application available on our smartphones. UBER is one such organization which has its existence on the application world and holds its mark as one of the most prestigious company in the transportation service industry. The organization is based out of the United States of America and has expanded globally into multiple countries. Not only has the organization expanded into the transportation business but has multiple subdivisions such as Taxi cab, Food Delivery and peer to peer ride sharing. The operations of the organizations are spread across 633 cities. The word UBER is now commonly known and also has a reference in the German language which is by the meaning of super or even topmost.
UBER was formerly known as UBER Cab and is a privately held organization. The origin of the organization is in Seattle, California in the month of March 2009. The company was founded by two people by the name of Travis Kalanick and Ga
ett Camp. The company is accessible and serves it’s services to the people via mobile application and also website.
The revenue for the organization is $6.5 Billion USD with 12000+ employees employed all over the world. UBER as an organization has earned massive respect for
inging together technology with the transportation methodology and has
ought together the ease and comfort of travelling in relation to the quickness of cab bookings.
The spread of UBER has increased to the remote places and the availability of the service 24/7 has increased the reliability of the cab services and has eased the way of living for people. UBER has not only provided millions of job worldwide but has also improved the quality of travelling in the cities and villages. People’s livelihood has changed by just driving cabs. This has led to increase in private spending and betterment of lives.
Even though the organization has a positive effect on the global economy, there are multiple management issues related to the functioning of the organization. There are multiple instances where a proper managerial and technological decision making has to be taken in order to avoid
and dilution and negative repercussions of the problems that people face while travelling in the cab. The demand for the services are on stake since there are multiple competitors available in the market with similar business plan and revenue model. The fall in the market share of UBER would lead to rise in the market share of the competitor and would also mean the investments that UBER has done to gain a customer would be lost.
UBER has expanded into multiple countries and has to deal with the regulations, laws, taxes, cultural differences, religions, methods of all the countries which lead to issues that have to be addressed in different legal suites with different laws. The greater the expansion the greater is the international
and recognition. The ability of the organization to maintain its integrity and the quality of service is a notable responsibility and a strategic decision.
External Analysis:
External analysis is a methodology which helps us to analyse an organization with the factors which are external to the firm and help determine the stability and the features of the firm with respect to the outside factors. PESTLE analysis is one such tool which helps us analyse the firm with respect to the Political, Economic, Social, Technological, Legal and Environmental factors and help determine the stability of the firm.
PESTLE Analysis:
Pestle is an analytical tool which is strategic in nature. The Pestle analysis of Uber refers to the potential impact of these external factors on the performance of the organization with respect to the growth aspects.
Political: On a general basis the political factors that affect an organization are the stability of the government in the country that the organization is performing, the bureaucracy, the levels of co
uption and many more such factors. When the UBER first started its operation in the year 2009, it was the only cab aggregator, hence the rules and regulations related to the services of such kind did not exist. (Maheshwari, N., 2017)With the existence of UBER, multiple questions arose and they needed to be answered for the successful operations of the organization in the country. Some of the questions are:
1. In case of car accident, who would be responsible? Uber or the driver?
2. Is is compulsory for UBER drivers to have a taxi license?
3. Does the organization have to comply with minimum wage criteria?
The different rules of the land have led to different kind of political debates in the countries. There are a few countries which are in favour of UBER due to their modern business models while others didn’t seem fair to have a difference between UBER and other cab services and hence uber wasn’t allowed to continue their services in multiple countries. HongKong, Bulgaria, Germany are a few of the counties that have banned UBER.
Economic factors:
The economic factors include the macroeconomic factors, the inflation rate in the country, the cu
ency exchange rates and also the unemployment rates. An example of this is the new tax structure in US which allowed the freelancers to deduct 20% of their income before paying the lower rate of interest. The sharing economy has...
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