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EEOP5018 EVENTS AND ENTERTAINMENT OPERATIONS SUMMER 2018 COURSEWORK BRIEF
GSM LONDON Page 1 of 19
EEOP5018
Events and Entertainment Operations
Summer 2018
Coursework Brief
Handout: Week 2
Deadline for Submission: 2pm, 22nd August, 2018
Submit this coursework through the Student Portal with a Turn-it-in
Report
Word Limit: 3,000 words (Plus or minus 10%)
Learning outcomes assessed:
1. Apply business management theory to operations within the events industry.
2. Recognise, formulate and appraise operational decisions as a member of a
management team.
3. Formulate a plan to identify the event supply chain within a specific sector.
4. Reflect and evaluate their own strengths and limitations when working with
others and analyse others contributions to the management team.
EEOP5018 EVENTS AND ENTERTAINMENT OPERATIONS SUMMER 2018 COURSEWORK BRIEF
GSM LONDON Page 2 of 19
This coursework is worth 100% of the total marks for this module.
Coursework Instructions
Please read carefully
• Carefully read the module handbook, the marking criteria and the grade
descriptors.
Academic Misconduct
You are responsible for ensuring you understand the policy and regulations
about academic misconduct. You must:
• Complete this work alone except where required or allowed by this
assignment
iefing paper and ensure it has not been written or composed
y or with the assistance of any other person.
• Make sure all sentences or passages quoted from other people’s work in
this assignment (with or without trivial changes) are in quotation marks, and
are specifically acknowledged by reference to the author, work and page.
EEOP5018 EVENTS AND ENTERTAINMENT OPERATIONS SUMMER 2018 COURSEWORK BRIEF
GSM LONDON Page 3 of 19
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Assignment Questions
Assessment Task: all learning outcomes will be covered.
You are an Events Entertainment Operations manager for Purpose
Productions. You have been hired by a client to choose a location and advise
on the operational requirements for a cele
ation event (maximum 500
attendees). Purpose Productions are aiming to raise money for a charity of
your choice (this must be made clear in your assignment).
You are allowed to select one of the following event or entertainment areas:
• XXXXXXXXXXA film event
• XXXXXXXXXXA music event
• XXXXXXXXXXA corporate event
• XXXXXXXXXXA private party
• XXXXXXXXXXAn Art event
Introduction (roughly 150 words)
You will then write your report in three parts with a word limit of 3,000
words:
A. Discuss the Critical Success Factors (CSF’s) for your chosen event
and how they influenced your choice of location (roughly 550 words).
XXXXXXXXXXType of Event
XXXXXXXXXXTarget audience
XXXXXXXXXXAccessibility
(This covers LO 2)
B. Produce an Event Operations Plan for running the event on the day,
focussing on the following operational issues (roughly 1600 words):
XXXXXXXXXXLicensing and Legal Issues
XXXXXXXXXXRisk Management
XXXXXXXXXXHealth & Safety (Security and crowd control)
XXXXXXXXXXSupply Chain Management
XXXXXXXXXXCSR and Sustainability
XXXXXXXXXXWaste Management
(This covers LO's 1 and 4)
C. Critically reflect on your own operational learning journey by thinking
about the following points (roughly 550 words):
a) The changes you have made to your planning processes as an event
Operations Manager as a result of your learning
) How have you used operations management theory to help you design
and deliver the event
EEOP5018 EVENTS AND ENTERTAINMENT OPERATIONS SUMMER 2018 COURSEWORK BRIEF
GSM LONDON Page 5 of 19
c XXXXXXXXXXThe challenges you have encountered when creating the operations
plan and the progress you made in overcoming them
d) Any interaction you may have had with a professional in the industry
(This covers LO3)
Conclusion (roughly 150 words)
Sections A, B and C will be marked as one whole piece.
When choosing your location, you can have a look at the following
websites:
XXXXXXXXXXi XXXXXXXXXXSquaremeal: http:
www.venuesandevents.co.uk/
ii XXXXXXXXXXRoyal Borough of Kensington and Chelsea, Events Organisers
Guide: https:
www.
kc.gov.uk/leisure-and-culture/culture/holding-event
iii XXXXXXXXXXRoyal Parks, Holding Events in Royal Parks:
https:
www.royalparks.org.uk/events/holding-events-in-the-royal-parks
You could also choose a venue of your choice however it is recommended you
choose a venue from one of the websites.
It is highly recommended that you use the EVENTUM Resources Handbook for
Events Management, this can be found on GSM Learn.
End of Assignment Brief
Marking Criteria
Assessment criteria Explanatory
comments on the
assessment criteria
Maximum marks for
each section
Knowledge and
understanding of
subject
Discuss the Critical
Success Factors (CSF’s)
for your chosen event
and how they influenced
your choice of location.
Draw up an Event
Operations Plan for
unning the event on the
day, focussing on the
following operational
areas:
40%
http:
www.venuesandevents.co.uk
https:
www.
kc.gov.uk/leisure-and-culture/culture/holding-event
https:
www.royalparks.org.uk/events/holding-events-in-the-royal-parks
EEOP5018 EVENTS AND ENTERTAINMENT OPERATIONS SUMMER 2018 COURSEWORK BRIEF
GSM LONDON Page 6 of 19
a) Health & Safety
(including Staffing and
Security)
) Risk Assessment
c XXXXXXXXXXCSR and
Sustainability
d) Supply Chain
Management
e) Waste Management
f XXXXXXXXXXLicence and Legal
Issues
The above subjects could
include but not be limited
to: health and safety
legislation, identifying
hazards in the workplace,
isk
assessment and
management, planning and
implementing evacuation
procedures, accident
eporting, manual
handling, fire safety,
dangerous substances, risk
control methods, health
and safety monitoring and
eview, security roles and
esponsibilities, search
procedures, working as a
team, emergency
procedures, conflict
management and
detection, warnings and
alarms, staff management
and training, using
volunteers, identifying and
working with suppliers
and contractors, corporate
social responsibility,
community engagement
and recycling.
Cognitive and
intellectual skills
Logical argument
Has a number of reliable
sources (e.g. academic
journals, text books)
Has researched beyond the
key reading appropriate for
35%
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the subject.
Critically reflect on:
• The changes you
have made to your
planning processes
as an event
entertainment
Operations Manager
as a result of your
learning
• How have you used
operations
management theory
to help you design
and deliver your
client’s event
• The challenges you
have encountered
and the progress
have you made in
overcoming them
• Any interaction you
may have had with a
professional in the
industry
Use the EVENTUM
Resources Handbook
Graduate skills for life
and employment
Uses appropriate academic
conventions (e.g.
eferencing, summaries,
paraphrasing etc).
Research-related skills
(evidenced by collection
and interpretation of data
to support findings)
Written and/or graphical
skills
Professional skills (work
has right level of detail/
complexity)
Use of articles, websites
and other relevant sources
to develop the report
(similar past events,
25%
EEOP5018 EVENTS AND ENTERTAINMENT OPERATIONS SUMMER 2018 COURSEWORK BRIEF
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sources on relevant theory)
Using references to the
event planning process
(Harvard referencing)
Generic Marking Criteria
KNOWLEDG
E &
UNDERSTA
NDING
INTELLECTU
AL &
COGNITIVE
SKILLS
Graduate Skills:
transferable,
employability,
practical and
academic skills
Factual and
conceptual
knowledge
and
understandin
g; use of class
materials;
independent
eading
Critical
thinking;
conceptualisati
on; creativity;
synthesis,
analysis and
evaluation;
application;
problem
Written, oral
and presentation
skills;