11/8/22, 7:41 PM Milestone One Guidelines and Ru
ic - BUS-400-T2417 Driving Business Opportunities 22EW2
https:
learn.snhu.edu/d2l/le/content/1192074/viewContent/ XXXXXXXXXX/View 1/2
Overview
It’s the moment of truth: the first step in introducing the new project to senior management. The senior management team is located in another state and wants to hear your pitch
emotely. They have given you five minutes to deliver your pitch during a leadership mee�ng.
Prompt
Create and record an elevator pitch for your new product or service using your project outline as a guide. In your pitch, be sure to include the following:
Introduc�on: Introduce your product or service.
How it fits: Describe how the product or service fits into the overall strategic plan and mission of the company.
Speculate about whether the product or service fits within the capabili�es of the company based on your research from previous modules (use resources like
Marketline.com, Yahoo Finance, and investor rela�ons pages within the company’s website).
Jus�fica�on: Jus�fy your sugges�on based on the numbers.
What will be the revenue gain?
Speculate on an ROI that jus�fies the project for investors and/or senior management.
Enhancing the mission: Explain how the new product or service enhances the company’s overall mission.
Does it project profitability?
Support your posi�on with informa�on and data from the company's 10K (use resources like Marketline.com, Yahoo Finance, and investor rela�ons pages within the
company’s website).
Guidelines for Submission
To complete this project, you must submit the following:
A 3- to 5-minute elevator pitch video or audio recording (mp3) as well as an outline and references page in Word using double spacing, one-inch margins, and 12-point Times
New Roman. Sources should be cited according to APA style.
OR
A 1- to 3-page elevator pitch script in a Word document using double spacing, one-inch margins, and 12-point Times New Roman font. Sources should be cited according to
APA style.
Milestone One Ru
ic
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Introduc�on Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve
manne
Introduces the product o
service
Shows progress toward
proficiency, but with e
ors o
omissions; areas fo
improvement may include
introduc�on that is missing
components
Does not a�empt criterion 10
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11/8/22, 7:41 PM Milestone One Guidelines and Ru
ic - BUS-400-T2417 Driving Business Opportunities 22EW2
https:
learn.snhu.edu/d2l/le/content/1192074/viewContent/ XXXXXXXXXX/View 2/2
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
How It Fits Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve
manne
Determines how the product
or service fits into the overall
strategic plan and mission of
the company
Shows progress toward
proficiency, but with e
ors o
omissions; areas fo
improvement may include
specula�ons that are cursory
or not based on research
Does not a�empt criterion 25
Jus�fica�on Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve
manne
Jus�fies the sugges�on based
on the numbers
Shows progress toward
proficiency, but with e
ors o
omissions; areas fo
improvement may include
jus�fica�on that is cursory o
missing key components
Does not a�empt criterion 25
Enhancing the Mission Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve
manne
Explains how the new product
or service enhances the
company’s overall mission
Shows progress toward
proficiency, but with e
ors o
omissions; areas fo
improvement may include
explana�on that is incomplete
or not based on research
Does not a�empt criterion 20
Ar�cula�on of Response Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve
manne
Clearly conveys meaning with
co
ect grammar, sentence
structure, and spelling,
demonstra�ng an
understanding of audience
and purpose
Shows progress toward
proficiency, but with e
ors in
grammar, sentence structure,
and spelling, nega�vely
impac�ng readability
Submission has cri�cal e
ors
in grammar, sentence
structure, and spelling,
preven�ng understanding of
ideas
10
Cita�ons and A�ribu�ons Uses cita�ons for ideas
equiring a�ribu�on, with few
or no minor e
ors
Uses cita�ons for ideas
equiring a�ribu�on, with
consistent minor e
ors
Uses cita�ons for ideas
equiring a�ribu�on, with
major e
ors
Does not use cita�ons fo
ideas requiring a�ribu�on
10
Total: 100%