The Chosen event isFamily Fun Day EEPP4022 AUTUMN 2018 COURSEWORK BRIEF GSM LONDON Page 2 of 11 Coursework Instructions Please read carefully • Carefully read the module handbook, the marking criteria and the grade descriptors. Academic Misconduct You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must: • Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person. • Make sure all sentences or passages quoted from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page. EEPP4022 AUTUMN 2018 COURSEWORK BRIEF GSM LONDON Page 3 of 11 Blank EEPP4022 AUTUMN 2018 COURSEWORK BRIEF GSM LONDON Page 4 of 11 Assignment Questions As an Event Manager, you are required to produce a complete event project plan for ONE of the following events: Event: Corporate Christmas Party VIP Charity Gala Dinner Trade Show/Exhibition Outdoor Music Festival Family Fun Day The aim of the report is to demonstrate the feasibility of the event both operationally and financially. The following acts as guidelines/ contents for the submission of the report. The report (maximum 2,500 words +/- 10%) should cover the detailed project plan for your selected event and include the following areas: Introduction: Introduce your chosen event and explain the concept of planning in the context of events. 1. Background and Scope of Event 2. Event Objectives 3. Entertainment Activities 4. Target Audience 5. Project Management Tools 6. Project Team Management and Structure 7. Budget for the Project 8. Awareness of Potential Risk Factors 9. Evaluation of your Project Conclusion: Summarise your main body and emphasise the link between events planning and project management. End of Assignment Brief EEPP4022 AUTUMN 2018 COURSEWORK BRIEF GSM LONDON Page 5 of 11 Assessment Marking Criteria Assessment criteria Explanatory comments on the assessment criteria Maximum marks for each section Knowledge and understanding of subject • Ownership of the material presented. Correct style, grammar and syntax. • Demonstrated the feasibility of the event both operationally and financially. • Introduced chosen event and explained the concept of planning in the context of events • Evidence of independent research using a variety of academic resources to support arguments made • Appropriate Project management tools and techniques identified • Budget identified 45% Cognitive and intellectual skills • Good responses will embrace appropriate theories and models. • Analyse the risk factors of the event • Summarised the link between events 30% EEPP4022 AUTUMN 2018 COURSEWORK BRIEF GSM LONDON Page 6 of 11 planning and project management. • Evaluation provided of the project • Applied project management tools to the project plan Graduate skills for life and employment • Harvard referencing where relevant and appropriate. • Effective use of IT • Appropriate report format 25% Total 100% (70%weighting) Marking Criteria (Level 4) KNOWLEDGE & UNDERSTANDING INTELLECTUAL & COGNITIVE SKILLS Graduate Skills: transferable, employability, practical and academic skills Factual and conceptual knowledge and understanding; use of class materials; independent reading Critical thinking; conceptualisation; creativity; synthesis, analysis and evaluation; application; problem solving and research/investigation Written, oral and presentation skills; interpersonal, group and teamwork skills; leadership skills; numeracy; digital skills; practical, professional and academic skills (including referencing/presentation MARKING BAND CLASSIFICATION WEIGHTED AT 45% WEIGHTED AT 30% WEIGHTED AT 25% XXXXXXXXXX% FIRST (1ST) Includes all required factual content, accurately summarised. Well developed, relevant, reasoned introduction and conclusions. Within word count or presentation time. Accurate identification of relevant concepts, theories and/or principles, appropriate to this level and likely to extend beyond Clearly and logically structured material. Accurate spelling, grammar, punctuation, paragraphing. Structured appropriately EEPP4022 AUTUMN 2018 COURSEWORK BRIEF GSM LONDON Page 7 of 11 core of classroom content Excellent understanding of factual and conceptual material, relative to this level. Information or data selected from a good range of appropriate primary and/or secondary sources, and categorised, analysed or evaluated using relevant methods or techniques. Fluent, interesting writing style, appropriate to the assignment OR engaging, confident, audible and well paced presentation. Calculations are accurate, clearly set out, with explanations. Well developed, coherent arguments, referencing primary and secondary literature. Appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Well developed integration of theory and practice, for this level, using defined conceptual frameworks. Correct use of academic conventions, references and bibliography. Very good application of numerical and statistical methods to defined problems. Outstanding, consistent delivery of group work obligations, for this level. Substantiated, relevant, logical recommendations. Very good awareness of ethical issues, where relevant. Insightful reflection on own strengths and weaknesses in relation to defined professional and practical skills XXXXXXXXXX% FIRST (1ST) Includes all required factual content, accurately summarised. Well developed, relevant introduction and conclusions. Within word count or presentation time. Includes relevant factual content only. Well structured material. Accurate spelling, grammar, punctuation, paragraphing. Structured appropriately Accurate identification of relevant concepts, theories and/or principles, appropriate to this level. Information or data selected from a good range of appropriate primary and/or secondary sources, and categorised, analysed or evaluated using relevant methods or techniques. Fluent writing style, appropriate to the assignment OR engaging, audible and well paced presentation. Structured appropriately Very good understanding of factual and conceptual material, relative to this level. Coherent arguments, referencing primary and secondary literature. Appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are accurate, clearly set out, with explanations. Very good integration of theory and practice, for this level, using defined conceptual frameworks. Correct use of academic conventions, references and bibliography. Good application of numerical and statistical methods to defined problems. Very good, consistent delivery of group work obligations, for this level. EEPP4022 AUTUMN 2018 COURSEWORK BRIEF GSM LONDON Page 8 of 11 Relevant and logical recommendations. Good awareness of ethical issues, where relevant. Good reflection on own strengths and weaknesses in relation to defined professional and practical skills XXXXXXXXXX% UPPER SECOND (2:1) Includes most required factual content, mostly accurately summarised. Relevant introduction and conclusions. Appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Includes relevant factual content only. Clearly structured material. Mostly accurate spelling, grammar, punctuation, paragraphing. Mainly accurate identification of relevant concepts, theories and/or principles, appropriate to this level. Information or data selected from some relevant primary and secondary sources, and categorised, analysed or evaluated using relevant methods or techniques but with some gaps or misunderstandings. Mainly fluent writing style, appropriate to the assignment OR mainly engaging, audible and well paced presentation. Sound understanding of factual and conceptual material, relative to this level. Mostly coherent arguments, referencing primary and secondary literature. Mostly appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are mainly accurate, mostly clearly set out, with mostly good explanations. Good integration of theory and practice, for this level. Mostly correct use of academic conventions, references and bibliography. Independent reading and research from sufficient and mostly authoritative primary and secondary sources, appropriate to this level. Mainly good application of numerical and statistical methods to defined problems, with some gaps, errors or misunderstandings. Consistent delivery of group work obligations, for this level. Some relevant recommendations. Satisfactory awareness of ethical issues, where relevant. Clear reflection on own strengths and weaknesses in relation to defined professional and practical skills XXXXXXXXXX% LOWER SECOND (2:2) Includes essential required factual content, but with some gaps or misunderstandings. Adequate introduction and conclusions. Within 10% of word count or presentation time. Includes some irrelevant factual content. Mostly clearly structured material. Some mistakes in spelling, grammar, punctuation, paragraphing. Some identification of relevant concepts, theories and/or principles, appropriate to this level. Information or data selected from mainly secondary sources, and categorised, analysed or evaluated using mostly relevant methods or techniques but with gaps or misunderstandings. Writing style is appropriate but not always fluent OR a presentation that is not always engaging, audible or well paced. EEPP4022 AUTUMN 2018 COURSEWORK BRIEF GSM LONDON Page 9 of 11 Adequate understanding of factual and conceptual material, relative to this level. Limited arguments, referencing mostly secondary literature. Inconsistent visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations may have inaccuracies, or issues relating to set out and explanation. An adequate attempt to relate theory to practice, for this level, using defined conceptual frameworks. Inconsistent use of academic conventions, references and bibliography. Some independent reading and research from mainly secondary sources, appropriate to this level. Adequate application of numerical and statistical methods to defined problems, with gaps, errors or misunderstandings. Inconsistent delivery of group work obligations, for this level. Basic recommendations. Satisfactory awareness of ethical issues, where relevant. Some evaluation of own strengths and weaknesses in relation to defined professional and practical skills XXXXXXXXXX% THIRD (3RD) Includes limited required factual content, with many gaps or inaccuracies. Basic introduction and conclusions. Within 10% of word count or presentation time. Includes considerable irrelevant factual content. Unevenly structured material. Frequent mistakes in spelling, grammar, punctuation, paragraphing. Limited identification of relevant concepts, theories and/or principles, appropriate to this level. Information or data selected from secondary sources, and poorly categorised, analysed or evaluated using inappropriate methods or techniques. Awkward or inappropriate writing style OR a presentation that is not engaging, audible or well paced. Limited understanding of factual and conceptual material, relative to this level. Sense of emerging argument, mainly descriptive or personal opinion, with little reference to literature. Clear but inappropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are often inaccurate, with many issues relating to set out and explanation. Limited attempt to relate theory to practice, using defined conceptual frameworks. Inconsistent or incomplete use of academic conventions, references and bibliography. Limited independent reading and research from secondary sources, appropriate to this level. Weak application of numerical and statistical methods to defined problems, with many gaps or errors. Unreliable delivery of group work obligations, for this level. Recommendations lack clarity or may be incomplete. Little awareness of ethical issues, where relevant. Limited reflection on own strengths and weaknesses in relation to defined professional and practical skills XXXXXXXXXX% FAIL. POSSIBLE COMPENSATION. Includes insufficient required factual content, with significant gaps or inaccuracies. Incoherent or irrelevant introduction and conclusions. More than 10% outside word count or presentation time. EEPP4022 AUTUMN 2018 COURSEWORK BRIEF GSM LONDON Page 10 of 11 Includes substantial irrelevant factual content. Incoherently structured material. Serious mistakes in spelling, grammar, punctuation, paragraphing. Very limited or inaccurate identification of relevant concepts, theories and/or principles, appropriate to this level. Little selection of information or data, and little attempt at collation, categorisation, analysis or evaluation. Poor writing style OR a presentation that is not engaging, audible or well paced. Very limited understanding of factual and conceptual material, relative to this level. Little or no argument, entirely descriptive or personal opinion, with no reference to literature. Poor visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are mostly inaccurate, or incorrectly set out or explained. Theory only sporadically related to practice, using defined conceptual frameworks. Inaccurate or incomplete use of academic conventions, references and bibliography. Minimal independent reading and research, appropriate to this level. Very weak application of numerical and statistical methods to defined problems, with significant errors. Poor delivery of group work obligations, for this level. Irrelevant recommendations. Little or no awareness of ethical issues, where relevant. Very limited reflection on own strengths and weaknesses in relation to defined professional and practical skills XXXXXXXXXX% FAIL. NO COMPENSATION. Includes almost no required factual content, and with very significant inaccuracies. Incoherent or missing introduction and conclusions. More than 10% outside word count or presentation time. Includes mainly irrelevant factual content. Very incoherently structured material. Serious and extensive mistakes in spelling, grammar, punctuation, paragraphing. No identification of relevant concepts, theories and/or principles. No evidence of the selection, categorisation, analysis or evaluation of information or data. Incoherent writing style OR an inaudible, poorly paced and unengaging presentation. No understanding of factual and conceptual material, relative to this level. No argument, entirely descriptive or personal opinion, with no reference to literature. Very poor visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are inaccurate, with no explanations. Theory not related to practice. Very inaccurate or no use of academic conventions, references and bibliography. No independent reading and research, appropriate to this level. Minimal application of numerical and statistical methods and techniques to defined problems, with significant errors. Very poor delivery of group work obligations, where relevant. No recommendations. No awareness of Minimal or no evaluation of own strengths and EEPP4022 AUTUMN 2018 COURSEWORK BRIEF GSM LONDON Page 11 of 11 ethical issues, where relevant. weaknesses in relation to defined professional and practical skills XXXXXXXXXX% FAIL. NO COMPENSATION. Does not include required factual content. No introduction and conclusions. More than 10% outside word count or presentation time. Includes entirely irrelevant factual content. Very incoherently structured material. Serious and extensive mistakes in spelling, grammar, punctuation, paragraphing. No identification of relevant concepts, theories and/or principles. No evidence of the selection, categorisation, analysis or evaluation of information or data. Incoherent writing style OR an inaudible, poorly paced and unengaging presentation. No understanding of factual and conceptual material. No argument, entirely personal opinion, with no reference to literature. Exceptionally poor visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are missing, with no explanations. Theory not related to practice. No use of academic conventions, references and bibliography. No independent reading and research, appropriate to this level. No application of numerical and statistical methods to defined problems. No delivery of group work obligations, for this level. No recommendations. No awareness of ethical issues, where