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MGT502_Assessment_1A_Brief_Annotated Bibliography_Module 3.1 Page 1 of 5 Context The assessment supports students in developing their skills and knowledge in sourcing books, periodicals and other...

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MGT502_Assessment_1A_Brief_Annotated Bibliography_Module 3.1 Page 1 of 5
Context
The assessment supports students in developing their skills and knowledge in sourcing
ooks, periodicals and other documents, as well as evaluating the relevance, accuracy, and
quality of the materials. Creating an annotated bibliography calls for the application of
succinct analytical and reflective skills, as well as informed online and li
ary research. This
assessment provides experience and understanding of information literacy and the analysis
and synthesis of a range of resources involved in academic research and writing.
ASSESSMENT 1A BRIEF
Subject Code and Title MGT502 Business Communication
Assessment Part A: Annotated Bibliography
Individual/Group Individual
Length 1500 words
Learning Outcomes This assessment addresses the following Subject Learning
Outcomes:
a) Apply research, academic and communication skills
appropriate to the level of study and observe academic
eferencing requirements
) Critically analyse texts and/or multimedia material in both a
usiness and academic context
Submission Due by 11:55pm AEST Friday of Module 3.1 (week 5)
Weighting 30 %
Total Marks 30 marks
MGT502_Assessment_1A_Brief_Annotated Bibliography_Module 3.1 Page 2 of 5

Instructions
In this assessment, you will address a contemporary organisational or business issue and
apply research skills to identify, select and analyse 10 sources to form an annotated
ibliography. The issue and resources used in Assessment 1A will also form the basis for
Assessment 1B – Forming an Argument.
When choosing a topic, consider the following:
ï‚· Locate material (books, periodicals, white papers and other documents) that may
contain useful information and ideas on your issue.
ï‚· Briefly examine and review the items and select 10 that represent a variety of
perspectives on the issue.
ï‚· Write an annotation of 150 words for each reference summarising the central theme
and scope. The annotation should include one or more sentences that,
o evaluate the authority or background of the author
o comment on the intended audience
o compare or contrast this work with another you have cited
o explain how this work illuminates your bibliography topic
ï‚· Reference the book, article, or document using APA 6th style in the reference list.
Be sure to review a variety of resources before selecting the 10 most suitable ones. Please
include a title page, use the APA 6th referencing style, and list the materials in alphabetical
order.
Students are responsible for:
ï‚· Staying within the word limit
ï‚· Keeping drafts and backups of their assignment
ï‚· Submitting the assignment via Blackboard by the due date
ï‚· Ensuring their assignment is written and submitted while observing and committing
to the Academic Integrity policy
Please note that if you require an extension for this assignment, you must apply using the
university application form and provide verifiable evidence of extenuating circumstances
efore the due date and include your most recent draft. Please also treat the prescribed
word limit as a limit not to be
eached.
Referencing:
It is essential that you use the appropriate APA style for citing and referencing research.
Please see more information on referencing here
http:
li
ary.laureate.net.au
esearch_skills
eferencing
http:
li
ary.laureate.net.au
esearch_skills
eferencing

MGT502_Assessment_1A_Brief_Annotated Bibliography_Module 3.1 Page 3 of 5

Submission Instructions:
Submit your assignment in Assessment 1A – Annotated Bibliography submission link in the
main navigation menu in MGT502 Business Communication by 11:55 pm AEST Friday of
Module 3.1 (week 5).
A ru
ic will be attached to the assessment. The Learning Facilitator will provide feedback
via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Marking Ru
ic:
Your assessment will be marked against the ru
ic which is shown on the next pages. Please
ensure that your submission addresses all three of the Assessment Attributes in the ru
ic.
MGT502_Assessment_1A_Brief_Annotated Bibliography_Module XXXXXXXXXXPage 4 of 5

Assessment Ru
ic
Assessment
Attributes
Fail (Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%


Evaluation of sources
and information
selected for annotated
ibliography




Percentage for this
criterion
40 %

Limited understanding of
key concepts required to
form annotated
ibliography.

Confuses logic and
emotion. Information
taken from reliable
sources but without a
coherent analysis or
synthesis.

Viewpoints of experts are
taken as fact with little
questioning.







Resembles a recall or
summary of key ideas.

Often conflates/confuses
assertion of personal
opinion with information
substantiated by evidence
from the research/course
materials.

Analysis and evaluation do
not reflect expert
judgement, intellectual
independence, rigor and
adaptability.




Analyses and summarises
information from the
esearch/course materials.

Demonstrates a capacity to
explain and apply relevant
concepts.

Identify logical flaws.

Questions viewpoints of
experts.






Discriminates between
assertion of personal
opinion and information
substantiated by robust
evidence from the
esearch/course materials
and extended reading.

Well demonstrated capacity
to explain and apply
elevant concepts.

Viewpoint of experts are
subject to questioning.

Analysis and evaluation
eflect growing judgement,
intellectual independence,
igor and adaptability.

Systematically and critically
discriminates between
assertion of personal
opinion and information
substantiated by robust
evidence from the
esearch/course materials
and extended reading.

Information is taken from
sources with a high level of
interpretation/evaluation to
develop a comprehensive
critical analysis or synthesis.

Identifies gaps in
knowledge.

Exhibits intellectual
independence, rigor, good
judgement and adaptability.



Effective
Communication



Percentage for this

Difficult to understand for
audience, no logical/clear
structure, poor flow of
ideas, argument lacks
supporting evidence.

Audience cannot follow

Information, arguments and
evidence are presented in a
way that is not always clear
and logical.

Line of reasoning is often
difficult to follow.

Information, arguments and
evidence are well presented,
mostly clear flow of ideas and
arguments.

Line of reasoning is easy to
follow.

Information, arguments and
evidence are very well
presented; the presentation
is logical, clear and well
supported by evidence.

Demonstrates an

Expertly presented; the
presentation is logical,
persuasive, and well
supported by evidence,
demonstrating a clear flow
of ideas and arguments.
MGT502_Assessment_1A_Brief_Annotated Bibliography_Module XXXXXXXXXXPage 5 of 5

criterion
30 %
the line of reasoning.

understanding of the topic. Engages and sustains
audience’s interest in the
topic.

Co
ect citation of key
esources and evidence

Percentage for this
criterion
30 %


Demonstrates inconsistent
use of good quality,
credible and relevant
esources to support and
develop ideas

Demonstrates use of
credible and relevant
esources to support and
develop ideas, but these are
not always explicit or well
developed.

Demonstrates use of credible
esources to support and
develop ideas.

Demonstrates use of good
quality, credible and
elevant resources to
support and develop
arguments and statements.

Show evidence of wide
scope within the
organisation for sourcing
evidence.

Demonstrates use of high-
quality, credible and
elevant resources to
support and develop
arguments and position
statements.

Show evidence of wide
scope within and without
the organisation for
sourcing evidence.
Answered Same Day Mar 26, 2021 MGT 502

Solution

Soumi answered on Mar 29 2021
141 Votes
Running Head: BUSINESS COMMUNICATIONS    1
BUSINESS COMMUNICATIONS        11
BUSINESS COMMUNICATIONS
ANNOTATED BIBLIOGRAPHY

Table of Contents
Source 1    3
Source 2    3
Source 3    4
Source 4    5
Source 5    5
Source 6    6
Source 7    7
Source 8    7
Source 9    8
Source 10    9
References    10
Source 1
Jussila, J. J., Karkkainen, H., & Aramo-Immonen, H. (2014). Social media utilization in business-to-business relationships of technology industry firms. Computers in Human Behavior, 30, 606-613.
    The cu
ent paper is developed by Jussila, Karkkainen and Aramo-Immonen (2014), which shows the issue social media marketing has in terms performing Business-to-Business (B2B) format, in context of business communication. The paper shows at the time of B2B dealings, the interactions between business companies does not interact in a manner, similar to Business-to-Customer (B2C) format. The paper shows human participants, who use their creativity and skills in interacting on social media for the benefit of their respectable companies, face a passive tinge of dissatisfaction while taking part in B2B, as it tends to benefit another company, with the employee is not related or rewarded. With the help of the cu
ent paper, the issues of B2B format and its distinct differences with B2C will be assessed better making understanding of business communication refined. In contrast to cu
ent paper, Karkkainen, Jussila and Vaisanen (2010) in their paper have focused on security of privacy, disclosure assurance and data exchange-oriented issues instead of marketing staff satisfaction.
Source 2
Lacka, E., & Chong, A. (2016). Usability perspective on social media sites' adoption in the B2B context. Industrial Marketing Management, 54, 80-91.
    In the cu
ent literary piece, the authors Lacka and Chong (2016) has given in depth details of the use of social media platforms as a means of business communication in B2B format. In the literary piece the issue of underwhelming performance of B2B format has been discussed and is raised as a concerning topic of interest. Unlike the B2C format, where the products and services are sold to customers targeting one user at a time on a smaller scale and there the details of the business’ internals are not revealed, B2B format requires higher and critical data exchange. The literature makes it evident that with the adaptation and understanding of the social media platforms and offers it provides business organisations to conduct during a B2B approach, would be the deciding factor. The literary piece is very different from Karkkainen, Jussila and Vaisanen (2010), who ponder on the idea of B2B, however, only on aspect of innovation and security issues regarding privacy and its
each.
Source 3
Ammirato, S., Felicetti, A. M., Della Gala, M., Aramo-Immonen, H., Jussila, J. J., & Karkkainen, H. (2018). The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries. Knowledge Management Research & Practice, 1-18.
The cu
ent literature has been composed by Ammirato (2018) and is intended for regular readers as well as business personals engaged in marketing of business offerings. The cu
ent literature
ings forth the issue that at the time of conducting a B2B conversation on social media platform, the salesperson face the lack of support from the higher management of respective company, which makes the sharing of information and final decision a matter of high risk, undermining the B2B performance of social media platforms as means of business communication. Social media usage gives the marketing teams of business organisations to flexible responses to the customers interacting through the social media and generates better communication behavioural perspective in front of the customers, resulting in the development of higher customer satisfaction. In contrast to the cu
ent literature, the work of Michaelidou, Siamagka and Christodoulides (2011) shows the issue that instead of benefitting from customer satisfaction of B2B formal of social media business communication, majority of SMEs in United Kingdom focus on only increasing market share.
Source 4
Swani, K., Brown, B. P., & Milne, G. R. (2014). Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications. Industrial marketing management, 43(5), 873-881
    In the cu
ent literary piece the authors, Swani, Brown and Milne (2014) have raised the issue of lack of proper knowledge of social media marketing in the context of B2B format and its subsequent outcomes for business organisations. The authors have developed the literature for those who want to benefit from expanded...
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