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Task Description Assessment task 3 requires the preparation of a full project proposal that should contain the following components: A detail statement of the problem that you would like to...

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Task Description

Assessment task 3 requires the preparation of a full project proposal that should contain the following components:

  • A detail statement of the problem that you would like to investigate.
  • Research aim, objectives and research questions: What are the potential research objectives and questions that can address the problem?
  • Justification and potential output of the research project: Why is your chosen project important both theoretically and practically? What are the potential outputs and outcomes of your research?
  • Conceptual framework: An analysis of the literature relevant to the research topic that will give you the conceptual basis for conducting this research.
  • Methodology and presenting secondary data: Based on the conceptual framework, research aim(s) and objectives, you need to provide a detail description of the data collection methods and tools, data sources and the methods/tools that you will use to analyse the data.
  • Organisation of the study, project budget and schedule: Write the names of the chapters/sections of your research report, and briefly discuss what you will write in those chapters/sections followed by a brief description of budget for conducting this study and project schedule i.e., Gantt Chart.

This is an individual research task. You are required to demonstrate your understanding of the relevant body of works to a real-life business research. We expect you to read and reflect on at least twenty recent refereed journal articles on your topic supported by any other evidence or information that can help refine the problem of your research, formulate conceptual framework and the methods of data collection and analysis. Please see detailed guidelines about specific research requirements on the unit Moodle site. You can write 3000 words maximum for this assignment. The cover page and the list of references are not counted in the word limit.


Assessment Due Date

Week 12 Friday (1 Jun XXXXXXXXXX:45 pm AEST


Return Date to Students

This is a summative assessment. Students will not receive any feedback for this piece of assessment.


Weighting XXXXXXXXXX50%
XXXXXXXXXXAssessment Criteria

All the assessment criteria outlined below are equally weighted for this piece of assessment.

Assessment criteria:

Criteria Grade
1. A statement of the problem, research aim, objectives and research questions HD D C P F
2. Justification and potential output of the research HD D C P F
3. Conceptual framework HD D C P F
4. Methodology, organisation of the study, project budget and schedule HD D C P F
5. Accurate referencing, use of correct English and logical sequences between sentences and paragraphs and a good introduction HD D C P F

Key to grading and corresponding marking scale:

HD (84.5% to 100% marks): Student demonstrates outstanding understanding and interpretation of all aspects of the criteria.

D (74.5% to 84.4% marks): Student demonstrates excellence in understanding and interpretation of almost all aspects of the criteria with some minor corrections or additions needed.

C (64.5% to 74.4% marks): Student demonstrates very good understanding and interpretation of most aspects of the criteria with some need for additional work, additions or improvement.

P (49.5% to 64.4% marks): Student demonstrates good understanding and interpretation of the criteria to warrant the award of a Pass but requires considerable additional work, additions or improvement.

F (below 49.5%): Student demonstrates an unsatisfactory understanding and interpretation of the criteria and requires major additional work, additions or improvement to achieve a passing grade.


Referencing Style
  • XXXXXXXXXXAmerican Psychological Association (APA)

Submission XXXXXXXXXXOnline
Learning Outcomes Assessed
  • XXXXXXXXXXdevelop and employ ethical practices that consider social, cultural and legal responsibilities of researchers and the research process;
  • XXXXXXXXXXcritically evaluate published academic research, identify secondary data sources, and review extant literature, to develop a theoretical framework for a business problem or opportunity;
  • XXXXXXXXXXchoose and apply the appropriate research strategies (qualitative and/or quantitative) and techniques to best address the research problem;
  • XXXXXXXXXXdemonstrate the application of data analysis techniques and measurement concepts; and
  • XXXXXXXXXXprepare and communicate a comprehensive research proposal.


Graduate Attributes
  • XXXXXXXXXXKnowledge
  • XXXXXXXXXXCommunication
  • XXXXXXXXXXCognitive, technical and creative skills
  • XXXXXXXXXXResearch
  • XXXXXXXXXXSelf-management
  • XXXXXXXXXXEthical and Professional Responsibility

Answered Same Day May 27, 2020

Solution

Sangeeta answered on Jun 01 2020
133 Votes
Marketing Strategies in Automobile Industry: The Case of Toyota Australia
Problem Statement
To start with, within present day’s highly competitive era the term ‘Strategy’ is highly important for all business companies. At present, the companies have started realizing the fact that consumer directed as well as aggressive marketing approaches perform an important part for becoming effective leader (Bagozzi, 2015). Although, globalization has introduced several opportunities for all, the marketplace is even now crowded with few unidentified threats and high level of competition. Due to such competition, a marketing strategy needs to aim at being exceptional, differential-creating and lastly, advantage-creating (Church and Godley, 2003). For obtaining differential and unique benefit, the company must be innovative with respect to its marketing strategy. Nowadays because of innovative marketing approaches Toyota has turned out to be the largest and leading seller of automobiles in different countries across the globe. The corporation has also taken up several
and positioning, advertising, and distribution approaches for the purpose of capturing the marketplace (Bagozzi, 2015). Furthermore, taking the above discussion into consideration the chief purpose of this research is to identify marketing strategies adopted in automobile sector by taking the case of Toyota Australia.
Research aim, objectives and research questions
The main aim of this research proposal is to identify marketing strategies adopted in automobile sector by taking the case of Toyota Australia.
Research Objective
· To examine marketing strategies adopted in automobile sector by taking the case of Toyota Australia
· To examine the effectiveness of strategies adopted by Toyota Australia.
Research Questions
· What marketing strategies have been adopted by Toyota Australia to remain competitive?
· Are the marketing strategies adopted by Toyota Company effective enough?
· What steps can Toyota take for further improving its marketing strategies?
Justification and potential output of the research project    
There is no doubt in the fact marketing plays an important role in the success of any company or business. It is highly significant for the company like Toyota to employ effective market strategies in order to catch attention of maximum number of customers and retain the existing ones. This particular paper attempts to examine the marketing strategies adopted in automobile sector by taking the case of Toyota Australia. The research is supposed to assist companies like Toyota to have in place effective marketing strategies. The research attempts to allow marketing strategy developers, decision makers as well as planners to adopt effective marketing.
Literature Review
To start with, the notion of effective marketing holds high significance within every business segment. The basic definition of effective marketing strategies involves making sure sound promotion of the offered products as well as services among the potential buyers. Effective marketing thus
ings to play innovative strategies and control over procedures so as to regularly update the customers with the offerings and distinctive features of the offered products (Church and Godley, 2003). As per Dale (2007), marketing basically refers to act of
inging to the notice the product and its distinctive features among the customers for keeping up a needed level of excellence. Different approaches to marketing include TV advertisements, public relation, social networking, print media, cele
ity endorsements and several others. Some of these concepts are old and some are new, but the aim of all is to
ing to notice the distinctive feature of the offered product and services.
Moving ahead, it has been widely observed that marketing has become an essential component of almost every business today and especially for automobile companies. In order to ensure long term existence and sustainability it is highly vital for Toyota to ensure that the products and services offered by them are properly marketed among the target market (Church and Godley, 2003). Additionally, effective marketing is essential for companies like Toyota for a number of reasons. Firstly, effective marketing management makes sure that the offered product reaches the right customers. Marketing and promotion are an important element that differentiates a company from its rivals. Secondly, effective marketing is important for customer satisfaction that eventually results in customer loyalty (Constantinides, 2006). Thirdly, effective marketing ensures increased level of revenues and greater productivity for any company. Sound marketing efforts enable the company to reach higher number of customers that to in very less time. Fourthly, effective marketing aids organizations in reducing waste and inventory considerably. It makes possible for the employees to operate closely with the customers globally. Lastly, sound marketing efforts enable close coordination amongst the employees of a company. It even infuses a powerful feeling of team work among the staff members (Constantinides, 2006). Further, it is also generally agreed today that the main reason to pursue quality is to satisfy customers.
Marketing Initiatives at Toyota
Toyota is good example of an organisation having outstanding marketing strategies. Regardless of its complexity and size Toyota has successfully managed to maintain its organization, strategy and individuals completely aligned with its chief purpose i.e. search of pleasant growth and improvement of...
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