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Recommendations:
The problems faced by cut short is almost faced by the all the salons in the entire world. Customers wait up the line to receive the services. Large queues in the shops denies them the quick service that they are supposed to. To eradicate this problem cut short specially created online face for the company and encouraged people to book their appointment online. To maintain and increase their awareness and make customers happy below are some of the recommendations:
1) Time Management:
As in the case of The Man company, it is an online shop which mainly deals with the Man products such as beard oil, beard wash, fragrances etc. They have a very effective way of increasing productivity by using the time in a systematic manner. Making their online presence and constantly marketing their products with the help of social media sites has made them very popular in the industry. Productivity is increased by implementing well defined strategies and how well they are defined to the employees. Cut short in this case can use their online strategy of booking the appointments for the customers in a more systematic way. These reduces time for checking in but doesn’t properly state how the time will be managed during the service hours. People waiting for their stylist to get free will need some distractions to pass their time. Employees or the service desk manager can manage time and place some attractions related to fashion that will keep the customer’s busy. In this kind of business every hour is a rush hour and being focused is one of the quality attributes that a stylist can have. Handling multiple customers and making their wishes into reality by managing time efficiently is one of the key aspects for growth.
Time management doesn’t mean that the service provided to the customer is done at a very fast rate so as to accommodate more and more customer. Unhappy customers are very bad for business and can lead to bankruptcy. Servicing time should be standard, extra time be provided in case of customer’s extra demand. Quality service is always preferable to the customers and in this business people prefer experts (Wiersema et al., 2008). Experts are well trained and continuous improvement must be provided by cut short to their employees. Activities that encourages time management and also creates a plan to do multiple task with efficient handling of work load must be organized. Awarding employees on monthly basis based on their performance and going out of the box for the customers managing their time efficiently will help the cause to a great extent.
During the check-out process customer’s time will be saved as online payment has been made available to them. Recommended products for hair type and skin types can be offered to the customers and make them understand their use as well as the benefit out of the product. In this way the sales can be increased at a larger extent and customer’s will be impressed of the service and care.
2) Technology use:
Business nowadays is not all about profit through the way from initiation but more of a long term prospect where the profit flourishes gradually in a customer based model. In this exponentially saturating Twenty First century there is always a market available to grab customers but the challenge is to gain their trust. For a popular hair dressing chain like Cut Short it is essential to follow a customer based approach. This modern world is connected to every bits and pieces everywhere and almost everything is within as far as right pocket with the help of mobile and internet (Black & Lynch, 2001). Space complexity is a big problem in the world where a haircut
anch don’t have luxury to use large space but to cope up with a heavy queue of customers everyday we must utilize time to the fullest. As the technology advances and everything going digital we need...