Step 1 – Set up a Google Alert https:
www.google.com/alerts(Links to an external site.). for a
and you cu
ently work for or would like to work for (you might create a google alert for yourself too.)
Step 2 – What keywords do you think would be important for this
and to manage and why (come up with 5-10)? What might go wrong for this
and? Which negative keywords should you be monitoring?
Make sure to tell us which
and you chose, the keywords you identified and why.
Do Google searches for your chosen
and and the keywords you’ve identified (e.g., Taco Bell and gross). Summarize what you find in the SERPs.
Step 3 – Answer and discuss the following question: Is it right or wrong for a business to try to hide negative information online?
Choose a position and share your opinion (it’s ok if you change your mind throughout the discussion.
Step4
Write a blog post based on one of the following headlines:
Why XXXXXX (insert your
and) Has Mastered the Art of Online Brand Management
OR
What Digital Marketers Should Do To Better Manage Their Online Brand
Your blog posts should be between XXXXXXXXXXwords in length and include a headline and an image. You will write with a target audience in mind (e.g., professional marketers, small business owners, early stage career marketers). You will defend your position and cite examples from this week’s assigned readings/videos.