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Overview
In Project Two, you will analyze and evaluate a business’s financial health and recommend the best financing options for the business to choose in order to improve its cu
ent financial health. Use the Project Two Business Options List to choose the business that you will examine in Project Two. Then, use Mergent Online to locate the most recent quarterly financial statements for the business: the balance sheet, the income statement, and the cash flow statement.
In order to succeed in your Project Two assignment, you will need to understand the role of financial statements and how they help businesses determine their cu
ent financial health. You will also need to describe why cash flow management is important to a business and that business’s financial health.
Prompt
Write a
ief journal introducing the business you chose for your Project Two assignment.
Specifically, you must address the following ru
ic criteria:
Business Selection: Provide a description of the business you chose, including the business name and what it offers consumers.
Financial Statements: Using Mergent Online, provide a copy of the balance sheet, the income statement, and the cash flow statement for your chosen business from the most recent fiscal quarter.
Financial Statement Role: Explain why financial statements are important to a business and how they help businesses determine their cu
ent financial health.
Cash Flow Management: Describe why cash flow management is important to a business and its financial health. Use a recent financial news story as an example to support your claims.
Guidelines for Submission
Your journal submission should be a 3- to 4-paragraph Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Any sources should be cited according to APA style. You will also need to submit the Excel files for your chosen business’s balance sheet, income statement, and cash flow statement from Mergent Online.
Module Two Journal Ru
ic
Criteria Proficient (100%) Needs Improvement (70%) Not Complete (0%) Value
Business Selection Provides a description of the business chosen, including the business name and what the business offers consumers Shows progress toward proficiency, but with e
ors or omissions; areas for improvement may include providing a more complete description of the business chosen, such as the business name or what it offers consumers Does not attempt criterion 15
Financial Statements Provides a copy of the balance sheet, the income statement, and the cash flow statement for the chosen business from the most recent fiscal quarter Shows progress toward proficiency, but with e
ors or omissions; areas for improvement may include providing a copy of all three required financial statements for the chosen business from the most recent fiscal quarter Does not attempt criterion 15
Financial Statement Role Explains why financial statements are important to a business and how they help businesses determine their cu
ent financial health Shows progress toward proficiency, but with e
ors or omissions; areas for improvement may include explaining in further detail why financial statements are important to a business and how they help businesses determine their cu
ent financial health Does not attempt criterion 25
Cash Flow Management Describes why cash flow management is important to a business and its financial health, using a recent financial news story to support the claims Shows progress toward proficiency, but with e
ors or omissions; areas for improvement may include a more complete description of why cash flow management is important to a business and its financial health or using a recent financial news story to better support the claims Does not attempt criterion 25
Articulation of Response Clearly conveys meaning with co
ect grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with e
ors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical e
ors in grammar, sentence structure, and spelling, preventing understanding of ideas 20
Total: 100%