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Overview
Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insigh�ul product or service is just one step. Project outlines that include careful considera�on
of a company’s mission, opportuni�es, and risks can help ideas gain momentum and snowball in significance.
Scenario
Now that you have wri�en a blog post iden�fying cri�cal elements needed to support the ra�onale of your project, outlining specifics is key! These specifics will be used in an
upcoming elevator pitch you will submit to senior management in Milestone One. Before management will approve exploring the idea for new opportuni�es and funding, they have key
performance indicators (KPIs) you will need to address. Your goal for this assignment is to provide an outline that strongly, yet carefully, presents an argument to move your concept
forward.
Prompt
Using MarketLine, Yahoo Finance, and the company’s investor rela�ons webpage, con�nue your inves�ga�on of the company you selected in your Module One blog post. Specifically,
look at the company’s profile, financials, and SWOT analysis.
Using specula�ve strategies, ar�culate your thoughts. Remember, success may mean revenue to a for-profit business; however, to a non-profit, it may mean a specific outcome, such as
donor reten�on rate, social media engagement, or email open rate.
Dra� a project outline that presents a prospec�ve �meline and targeted customer segment of your project. This project outline is a precursor to Milestone One: Elevator Pitch. The
KPIs you need to consider and address in your outline are:
The intended customer: Describe the intended customer or customer profile for the new product or service.
Opportuni�es in the market: Explain the opportuni�es in the market based on your research.
The financial opportunity: Assess the financial opportunity that the project presents for increasing cash flow and topline revenue.
Can it be cash flow posi�ve and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This leads to profit in the long run due to good CSR
and company image, but is not immediately profitable.
Your contribu�on will be evaluated based on the quality of the input.
Guidelines for Submission
Use the Module Two Assignment Template Word Document to submit your project outline as a Word file. Sources should be cited according to APA style.
Module Two Assignment Ru
ic
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
The Intended Customer Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve
manne
Describes the intended
customer, or customer profile,
for the new product/service
Shows progress toward
proficiency, but with e
ors o
omissions; areas fo
improvement may include
descrip�ons lacking in detail
or cursory descrip�ons
Does not a�empt criterion 30
https:
libguides.snhu.edu/marketline
https:
finance.yahoo.com
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Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Opportuni�es in the
Market
Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve
manne
Explains the opportuni�es in
the market based on research
Shows progress toward
proficiency, but with e
ors o
omissions; areas fo
improvement may include
explana�ons that are lacking
in detail or not based on
esearch
Does not a�empt criterion 30
The Financial Opportunity Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve
manne
Assesses the financial
opportunity that the project
presents for increasing cash
flow and top-line revenue
Shows progress toward
proficiency, but with e
ors o
omissions; areas fo
improvement may include
assessments that speak to
cash flow or top-line revenue
Does not a�empt criterion 30
Ar�cula�on of Response Exceeds proficiency in an
excep�onally clear, insigh�ul,
sophis�cated, or crea�ve
manne
Clearly conveys meaning with
co
ect grammar, sentence
structure, and spelling,
demonstra�ng an
understanding of audience
and purpose
Shows progress toward
proficiency, but with e
ors in
grammar, sentence structure,
and spelling, nega�vely
impac�ng readability
Submission has cri�cal e
ors
in grammar, sentence
structure, and spelling,
preven�ng understanding of
ideas
5
Cita�ons and A�ribu�ons Uses cita�ons for ideas
equiring a�ribu�on, with few
or no minor e
ors
Uses cita�ons for ideas
equiring a�ribu�on, with
consistent minor e
ors
Uses cita�ons for ideas
equiring a�ribu�on, with
major e
ors
Does not use cita�ons fo
ideas requiring a�ribu�on
5
Total: 100%
BUS 400 Module Two Assignment Template
PROJECT OUTLINE for BATTERY ENERGY STORAGE SYSTEMS 3
[Note: To complete this template, replace the
acketed text with your own content. Remove this note before you submit your outline.]
Project Outline: Battery Energy Storage Systems for Tesla Energy Operations, Inc.
Gregory Charles
PROJECT OUTLINE for BATTERY ENERGY STORAGE SYSTEMS 1
Southern New Hampshire University
About Battery Energy Storage Systems
[Include in this section a
ief overview of your new business idea, product, or service for your selected company.]
Goals
[Outline the goals and objectives of your project.]
Target Customer
[This section should center on the intended customer segment for your proposed product or service. Describe the customer profile or market segment including their need for this product or service.]
Market Opportunity
[Describe the cu
ent and potential market opportunities for your product or service.]
Financial Opportunity
[Describe the financial outcomes, such as an increase in cash flow and top-line revenue, that the project presents for the company. Explain whether the project will be cash flow positive and profitable or whether it will be profitable in a different way.]
Timeline
[Provide a
ief timeline of how you think your product or service should be developed and launched.]
References
[Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well.]