12/14/22, 6:20 PM Module Eight Assignment Guidelines and Ru
ic - BUS-400-T2417 Driving Business Opportunities 22EW2
https:
learn.snhu.edu/d2l/le/content/1192074/viewContent/ XXXXXXXXXX/View 1/2
Scenario
The funding pitch went extremely well, and you just received word that your idea for the new product/service has been approved. In fact, senior management sent a memo, company-
wide, announcing the project.
One line in the memo really caught your a�en�on: “We are eager to see the project to comple�on and the many other product offerings to come from this ini�a�ve.”
You reach out to the project manager (PM) and are told that, typically, senior management expects to see product/service extensions or some type of next steps stemming from an
original product. This could include different versions of the product/service, such as cheaper or premium versions, new targeted customers, and more. The PM also adds that senio
management will look for con�ngency planning to protect the funding for the project.
Prompt
For your business con�nuity plan, consider your next steps, including project improvements and how to mi�gate risk to the project to protect the product investment. To accomplish
this, you must leverage employee and customer feedback on the new product/service. Addi�onally, research the market and use a PESTLE analysis to examine if any external facto
could affect your new product offering.
Specifically, your plan must address the following criteria:
Business con�nuity plan: Outline a basic business con�nuity plan for your business that iden�fies key business areas and cri�cal func�ons as well as iden�fies at least one
measure for recovering or maintaining cri�cal business opera�ons in case of an emergency. Include how you will ensure that this plan is followed.
Post-launch stage: Propose new ideas for the post-launch stage, including one idea for a product/service improvement you plan to implement a�er the ini�al launch, and one
idea for increasing your customer base or engagement a�er the ini�al launch.
Feedback loops: Explain how you will implement feedback loops for your product or service.
PESTLE analysis: Use PESTLE analysis to iden�fy at least one external risk factor that may affect the project. Then provide a solu�on or con�ngency plan for mi�ga�ng that risk.
Guidelines for Submission
Submission must be a 1- to 2-page Word document. Any sources cited should use APA forma�ng.
Module Eight Assignment Ru
ic
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Business Con�nuity Plan Exceeds proficiency in an
excep�onally clear,
insigh�ul, sophis�cated, o
crea�ve manne
Outlines a basic business
con�nuity plan for the
usiness that includes key
usiness areas and cri�cal
func�ons, iden�fies one
measure for recovery o
maintenance, and details
how the plan will be
followed
Shows progress toward
proficiency, but with e
ors
or omissions; areas fo
improvement may include an
outline that is missing key
points or an outline that is
not complete
Does not a�empt criterion 20
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12/14/22, 6:20 PM Module Eight Assignment Guidelines and Ru
ic - BUS-400-T2417 Driving Business Opportunities 22EW2
https:
learn.snhu.edu/d2l/le/content/1192074/viewContent/ XXXXXXXXXX/View 2/2
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Post-launch Stage Exceeds proficiency in an
excep�onally clear,
insigh�ul, sophis�cated, o
crea�ve manne
Proposes new ideas for the
post-launch stage including
one idea for a
product/service
improvement and one idea
for increasing customer base
or engagement post launch
Shows progress toward
proficiency, but with e
ors
or omissions; areas fo
improvement may include
descrip�ons that lack detail
or are missing key elements
Does not a�empt criterion 20
Feedback Loops Exceeds proficiency in an
excep�onally clear,
insigh�ul, sophis�cated, o
crea�ve manne
Explains how
implementa�on of feedback
loops for the product o
service will happen
Shows progress toward
proficiency, but with e
ors
or omissions; areas fo
improvement may include
explana�on that is lacking in
depth and detail or missing
cri�cal elements in the
explana�on
Does not a�empt criterion 20
PESTLE Analysis Exceeds proficiency in an
excep�onally clear,
insigh�ul, sophis�cated, o
crea�ve manne
Uses PESTLE analysis to
iden�fy at least one external
isk factor that may affect
the project as well as a
solu�on or con�ngency plan
Shows progress toward
proficiency, but with e
ors
or omissions; areas fo
improvement may include
external factors based on
PESTLE analysis o
con�ngency plan not
included
Does not a�empt criterion 20
Ar�cula�on of Response Exceeds proficiency in an
excep�onally clear,
insigh�ul, sophis�cated, o
crea�ve manne
Clearly conveys meaning
with co
ect grammar,
sentence structure, and
spelling, demonstra�ng an
understanding of audience
and purpose
Shows progress toward
proficiency, but with e
ors
in grammar, sentence
structure, and spelling,
nega�vely impac�ng
eadability
Submission has cri�cal e
ors
in grammar, sentence
structure, and spelling,
preven�ng understanding of
ideas
10
Cita�ons and A�ribu�ons Uses cita�ons for ideas
equiring a�ribu�on, with
few or no minor e
ors
Uses cita�ons for ideas
equiring a�ribu�on, with
consistent minor e
ors
Uses cita�ons for ideas
equiring a�ribu�on, with
major e
ors
Does not use cita�ons fo
ideas requiring a�ribu�on
10
Total: 100%