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ScenarioYou are a business analyst working at a small domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market....

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You are a business analyst working at a small domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets.

You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business brief for leadership.

Select one of the following international markets to use for your course project:

  • Argentina
  • Brazil
  • China
  • India
  • Indonesia
  • Japan
  • Nigeria
  • Russia
  • South Africa
  • Turkey

If you would like to use another country for your course project, please reach out to your instructor.


In this milestone, you will complete Section One of the Business Brief Template (located in the Guidelines for Submission section of this document).

Drivers for Global Entry: Develop the first section of the Business Brief Template that explains the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considerations using evidence from course and outside resources to support your explanations. Make sure to use evidence from course resources to support your responses.

Specifically, you must address the following rubric criteria:

  • Country Selection: State the country you have selected to use for your course project.
  • Purpose of Global Expansion: Explain key benefits of successful global expansion for domestic organizations.
  • Business Impacts of Global Business: Explain how global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.
  • Societal Impacts of Global Business: Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.
  • Cultural Considerations for Global Business: Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions.

Guidelines for Submission

Template:Business Brief
Submit Section One: Drivers for Global Entry of this template as a 350- to 500-word Word document. Sources should be cited according to APA style.

Answered 1 days After Nov 05, 2022


Parul answered on Nov 07 2022
46 Votes
Normal.dotm A4 US English
Section One: Drivers for Global Entry
In order for the business to survive the test of time and thrive in the future it is imperative to expand in the international market. By the virtue of this assignment, I will select the Indian market for the international expansion of cell phone cases. This is because India is the largest democratic country in the world which makes it easier to invest. Furthermore, it has converted its population into a strong human resource which implies that the support of a booming population aged between 20 to 40 years gives it huge assets to support the business. The country offers a wide supply of skilled labor who are perhaps available to work for the business at a much lower cost relative to other markets.
Legal Parameters - Indian market supports international expansion and has framed laws that bolster corporate governance. This advances the confidence of investors like me who contemplate expanding in this geography. The country offers very strong and transparent corporate laws which enable both employer and employee to work together for the betterment of the business
Strong Communication - The country has developed strong skills in their communication as they consider both Hindi, which is their regional language as well as English as their official language. This implies...

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