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There are 3 parts of this assessment: PART 1: Plan the promotional activities Which one or more of the following are you going to use – Personal Selling, Direct Marketing, Advertising, Sales...

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There are 3 parts of this assessment:

PART 1:

Plan the promotional activities

Which one or more of the following are you going to use – Personal Selling, Direct Marketing, Advertising, Sales Promotion or Public Relations?  Ideally there will be a mix of these 5 promotional activities used throughout the event.

 Who needs to attend, what costs are involved?

When do you need to arrive?

What are accommodation arrangements?

Do you need to hire Korean speaking staff based in South Korea?

What are your goals from this event?

PART 2:

 

Co-ordinate the promotional activities

Who has what role in your team and how do you allocate responsibilities?

Do you have a Korean speaker on your team in Australia who can lead the delegation?

Do you have networks external to Austrade to use?

Which companies do you want to meet to maximise the cost being paid to Austrade?

Will you stay longer to capitalise on these initial meetings?

Which Korean media should you use?

What cultural aspects need to be addressed?

 

PART 3:

Review and report on promotional activities

Based on your trainer feedback to Parts 1 and 2 you will analyse this feedback, which should include some recommendations and constructive advice for future promotional activities.

Answered Same DayNov 05, 2019

Solution

David answered on Nov 30 2019
48 Votes
DIPLOMA IN INTERNATIONAL BUSINESS
Promote products and services to international markets
VINICIUS KHOURI HILGENBERG - 22915
SARAH BETINA SANTANA DE SOUZA -
ASSESSMENT:
Promote Tim Tam in South Korea Market
Brisbane
2017
Table of contents
1 Introduction…………………………………………………………………..2
2 Objectives……………………………………………………………………2
3 Situation analysis……………………………………………………………3
4 Team plan……………………………………………………………………3
4.1 Team Organisation……………………………………………………….4
4.2 Hire Personnel……………………………………………………………5
5 Budget Plan…………………………………………………………………5
6 Action Plan………………………………………………………………….6
7 Promotional Activities………………………………………………………7
8 Monitor and Review………………………………………………………..7
9 Conclusion………………………………………………………………….7
10 References………………………………………………………………..8
1 Introduction
    This document is reporting the promotional plan for the Australian chocolate biscuit
and Tim Tam in the Australian Food & Beverage and Consumer Product Showcase to be held in Seoul, South Korea. The event will take place on the April 10th until April 11th of 2018.
    Tim Tam is made by Arnott’s and it is one of the most famous chocolate biscuits in Australia. After the announcement of the free trade agreement between Australia and South Korea, Arnott’s sees an opportunity to expand its business to the South Korean market. The first step to achieve this goal is by attending to the trade event quoted above. In the following sections we will discuss the plan, the coordination and the attendance of the company in this event.
    The main goals of participating in the event is to build a solid network in the South Korean food industry, to create public awareness of our
and and to aim a 2% market share in our industry sector in South Korea by 2019.
2 Objectives
Product: Tim Tam
Event: Australian Food & Beverage and Consumer Product Showcase, Seoul
The promotion plan for this event will be centered in exposing our product to all the participants. We are going to hire some personnel to help us with the direct marketing. It is essential to hire South Korean professionals because they know exactly how to communicate the people in the event and they know their expectations and their culture. It is beneficial to us to have Koreans in our group also because they can find out the best way to promote our product online and in the social media. Accentuating the product value with addition of product attractiveness and giving tough competition to the other players in the market. We need to differentiate the product from the alternatives available in the market.
In our visit in South Korea we plan to have up to 5 different types of promotional marketing such as visual, samples and online presence.
Specific Objectives:
· To promote our
and in the country
· Build network
· Deliver a good and specific image of our product
· Gain trust from our potential buyers
· Have a 2% market share in our industry sector in South Korea by 2019
    In the end of the event we will launch a survey to all the people that we made contact with. This survey will allow us to analyze our performance in the event, our product awareness and our contacts satisfaction with us. This feedback is fundamental to improve our team weaknesses in order to always improve our marketing...
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