There are 3 parts of this assessment:
Plan the promotional activities
Which one or more of the following are you going to use – Personal Selling, Direct Marketing, Advertising, Sales Promotion or Public Relations? Ideally there will be a mix of these 5 promotional activities used throughout the event.
Who needs to attend, what costs are involved?
When do you need to arrive?
What are accommodation arrangements?
Do you need to hire Korean speaking staff based in South Korea?
What are your goals from this event?
Co-ordinate the promotional activities
Who has what role in your team and how do you allocate responsibilities?
Do you have a Korean speaker on your team in Australia who can lead the delegation?
Do you have networks external to Austrade to use?
Which companies do you want to meet to maximise the cost being paid to Austrade?
Will you stay longer to capitalise on these initial meetings?
Which Korean media should you use?
What cultural aspects need to be addressed?
Review and report on promotional activities
Based on your trainer feedback to Parts 1 and 2 you will analyse this feedback, which should include some recommendations and constructive advice for future promotional activities.